BMW M5 Touring sales surpass expectations with equal demand for wagons and sedans

USA Today

22-03-2025

BMW M5 Touring sales surpass expectations with equal demand for wagons and sedans
While it seems like there's always another new SUV coming out, wagons still hold a cherished, if shrunken place in the automotive world. BMW recently learned (to its surprise) that maybe that space isn't so tiny after all, as revealed in an interview of Sylvia Neubauer — vice president of customer, brand and sales at BMW M — with BMW Blog, where the VP dropped the news that the new M5 Touring (BMW-speak for wagon) is proving to be a sleeper hit with customers.
When asked about the high-performance M5's production rollout, Neubauer admitted to BMW Blog that the original plan was to build more sedans than wagons. The split? About two-thirds of M5s would be four-doors and only a third would be Touring wagons. Turns out that the M5 Touring is far more popular than BMW M anticipated, with early orders skewing the mix to an even 50-50 split between the two body styles. Partly, this could be enthusiasm for the first-ever M5 Touring to make it to America; partly it's because historically, BMW hasn't built that many M5 Tourings for anywhere.
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The M5 (Touring) is on sale now at over $125,000
If a long-roof take on the newest M5 tickles your tailgate, the 2025 BMW M5 Touring is available now starting at $125,275. If you want maximal handling upgrades, the optional M Driver's Package adds another $2,500 and includes a one-day high-performance driving class while M Drive Professional adds M Boost, M Laptimer, and the ten-stage M Traction Control is another $900 to the base price. You can also have your calipers in either black or red for no extra cost, but a set of M Carbon Ceramic Brakes will set you back another $8,500.
If you want a few creature comforts in your ultimate driving wagon, there are some options to add to your 2025 BMW M5 Touring order. If you just want Active Driving Assist — BMWs radar-based cruise control — you'll need to add around $650, but a separate Driving Assistance Professional package adds in additional ADAS features for partial autonomous driving for $1,700.
Glowing kidney grilles will add another $500 to your MSRP, but it's included as part of the $1,600 Executive Package that adds front and rear heated seats, interior camera, ventilated front seats, manual rear window shades and Parking Assistant Plus. Of course, if you want the M5 sedan, because traditional trunks and a mere four doors is your thing, the 2025 BMW M5 sedan is still on offer for $123,275 to start. C'mon, you know you want to spend the extra $2,000 for the Touring...
Photos by MotorTrend Staff, Manufacturer