Latest news with #SylviaNeubauer
Top Gear
07-05-2025
- Automotive
- Top Gear
BMW: M buyers 'aren't the most natural to go electric'
Electric M's vice president remains confident that Bimmer's skunkworks division will continue to deliver Skip 4 photos in the image carousel and continue reading With BMW's product lineup becoming increasingly electrified, how exactly do you bring along those raised on a diet of metallic straight-sixes and tail-happy dynamics? 'It's been a challenge to keep this up', M's vice president Sylvia Neubauer told Top Gear. 'If you look at our following, which mostly consists of enthusiasts, they aren't the most natural types to go electric. But I think we should not describe this target group as the only target group, because we are seeing a change already. Advertisement - Page continues below You might like That's not the case for all M cars, of course. Take the current G90 M5 for instance: it's been stuffed with a 727bhp plug-in hybrid V8, sure, but it's also gained 600kg over the previous F90 as a result. 'On paper, it does shock people, especially the higher-performance clientele," she said. "But our engineers knew just how much weight the saloon and Touring would have if we wanted a battery, and they still managed to find such strong performance. 727bhp from a pure combustion engine is a challenge these days, and given the regulations in Europe, offering an M5 that can also be driven as an EV was an attractive proposition for us.' Advertisement - Page continues below Sure, driving on zero emissions is all well and good in the modern world, but the main reason for buying an M5 is because it's a moniker that's spent the better part of four decades forging a very distinct reputation. How does Neubauer think this will be preserved going forward? 'It's not just about acceleration, but the feeling that connects you as a driver with the car and the load. It's about giving you that added trust, to the point where you know exactly how the car will react at any given millisecond.' Thank you for subscribing to our newsletter. Look out for your regular round-up of news, reviews and offers in your inbox. Get all the latest news, reviews and exclusives, direct to your inbox.
Motor 1
06-05-2025
- Automotive
- Motor 1
BMW: More Limited-Edition Models Are Coming
The automotive industry is a global business, and automakers work hard to provide the right lineup for different markets. At BMW , that means offering limited-run special edition M models that some countries will get while others won't. Sylvia Neubauer, BMW M's Head of Customer, Brand, and Sales, told BMW Blog that special edition models for certain markets are 'really important for the brand' and that the automaker is 'constantly working on smaller batches for various markets in the world.' Those markets include the Middle East, Japan, South Korea, and Australia. Photo by: Jeff Perez / Motor1 BMW has a long history of building special edition M cars. In April, the brand launched the M4 Edition Nürburgring for China, limited to just 53 units. Last year, the company launched the M3 MT Final Edition in Japan, which was limited to just 150 units and exclusively sold in the country. In 2022, Japan got 150 examples of the BMW 7 Series First Edition . Americans should be familiar with this tactic. In 2013, in the wake of the Great Recession, BMW North America created the M3 Lime Rock Park Edition to boost sales. It was a car that BMW named after an American track and only sold to Americans. BMW made just 200 examples of the car, which is now one of the most desired M3s ever. We can't wait to see what else BMW cooks up next. Read More BMW News: BMW Keeps Hinting at an Electric 3 Series Wagon BMW's Electric 2 Series Will Be a Sedan, Not a Coupe: Report Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )
USA Today
22-03-2025
- Automotive
- USA Today
BMW M5 Touring sales surpass expectations with equal demand for wagons and sedans
BMW M5 Touring sales surpass expectations with equal demand for wagons and sedans While it seems like there's always another new SUV coming out, wagons still hold a cherished, if shrunken place in the automotive world. BMW recently learned (to its surprise) that maybe that space isn't so tiny after all, as revealed in an interview of Sylvia Neubauer — vice president of customer, brand and sales at BMW M — with BMW Blog, where the VP dropped the news that the new M5 Touring (BMW-speak for wagon) is proving to be a sleeper hit with customers. When asked about the high-performance M5's production rollout, Neubauer admitted to BMW Blog that the original plan was to build more sedans than wagons. The split? About two-thirds of M5s would be four-doors and only a third would be Touring wagons. Turns out that the M5 Touring is far more popular than BMW M anticipated, with early orders skewing the mix to an even 50-50 split between the two body styles. Partly, this could be enthusiasm for the first-ever M5 Touring to make it to America; partly it's because historically, BMW hasn't built that many M5 Tourings for anywhere. 2025 Acura ADX: Pricing and features of Acura's new entry-level SUV Affluence made affordable: Our picks for the cheapest luxury SUVs of 2025 The M5 (Touring) is on sale now at over $125,000 If a long-roof take on the newest M5 tickles your tailgate, the 2025 BMW M5 Touring is available now starting at $125,275. If you want maximal handling upgrades, the optional M Driver's Package adds another $2,500 and includes a one-day high-performance driving class while M Drive Professional adds M Boost, M Laptimer, and the ten-stage M Traction Control is another $900 to the base price. You can also have your calipers in either black or red for no extra cost, but a set of M Carbon Ceramic Brakes will set you back another $8,500. If you want a few creature comforts in your ultimate driving wagon, there are some options to add to your 2025 BMW M5 Touring order. If you just want Active Driving Assist — BMWs radar-based cruise control — you'll need to add around $650, but a separate Driving Assistance Professional package adds in additional ADAS features for partial autonomous driving for $1,700. Glowing kidney grilles will add another $500 to your MSRP, but it's included as part of the $1,600 Executive Package that adds front and rear heated seats, interior camera, ventilated front seats, manual rear window shades and Parking Assistant Plus. Of course, if you want the M5 sedan, because traditional trunks and a mere four doors is your thing, the 2025 BMW M5 sedan is still on offer for $123,275 to start. C'mon, you know you want to spend the extra $2,000 for the Touring... Photos by MotorTrend Staff, Manufacturer
