Brazilian DJ Alok Rocks Coachella, While Some Other International Artists Cancel

Asharq Al-Awsat

14-04-2025

Brazilian DJ Alok brought a beaming blend of electronic dance beats to the stage on Saturday at the Coachella Valley Music and Arts Festival despite the growing fears of international artists about the future of performing in America.
"For me as a Brazilian, it's always been hard to get a visa. So, for us, it didn't change much," Alok told Reuters during an interview backstage at Coachella, held in Southern California.
"But, of course, for Europe and others, they changed the rules, right?" he added.
Alok heard about other Coachella performances being cancelled in 2025 due to visa issues and feels fortunate that he made it to the festival when other international artists could not.
"For us, we were very lucky. The team were all here from LA, so that was amazing," he said.
In the first week of April, British singer FKA Twiggs, who was scheduled to perform at Coachella, cancelled her performance.
She said that she was bowing out due to "visa issues" on the social media platform Instagram.
She also cancelled her entire North American tour.
With the Trump administration rapidly cancelling the international student visas of pro-Palestinian activists as well as revoking the legal status for 530,000 Cubans, Haitians, Nicaraguans and Venezuelans, international music artists have also found that they are not immune.
In March, British punk rock band member of UK Subs, Alvin Gibbs, shared on the social media platform Facebook that they were allegedly denied entry into the United States while traveling to their performance at LA Punk Invasion 2025.
Despite evolving visa policies looming, the music producer Alok did not fret about the future during his set. He moved his music to the next level.
While Alok traditionally uses LED projections to create rows of artificial background dancers for his music sets, for his Coachella set, he evolved the performance with live performers dancing to his beats.
"It was very challenging. I'm very used to doing a lot of crazy stuff in the shows, very integrating with new technology, but this one for sure was the most difficult," Alok said.
"We're dealing with human technology and the synchronizing. But it's also something beautiful because once we are connected in the same synergy, same purpose, we can do stuff that is extraordinary," he added, noting a desire to keep performance human instead leaning too much on artificial intelligence.
"Art is made by soul," the singer said, later adding his appreciation for his guest performer, American singer Ava Max.
"We have a song that works super well and she's a rock star, so she did great. And we also have this classic song 'Hear Me Now' and we did a new version for Coachella. I'm just going with the flow."
Alok is best known for that 2016 single and for his 2024 album, "The Future is Ancestral," which features nine dance tracks mixed with indigenous songs, some of which have been sung for centuries by Brazilian tribes.