Forget obnoxious ‘look at us' engagements — here's how ‘quiet proposing' couples are dialing it down
They're taking the shock out of getting the rock.
If diamonds are a girl's best friend, she might as well be there when her soon-to-be fiancé goes engagement ring shopping for her new blinging bestie, right?
That's how the nontraditional Gen Zers of the 'quiet proposing' movement see it, according to a new report on popping the big question trends.
3 Rather than splashy surprise engagements, young lovers are ring shopping together amid the 'quiet proposal' trend.
Srdjan – stock.adobe.com
'In [more than] 50% of cases, partners are coming for the ride in 2025,' study authors from Diamond Factory, luxury jewelers based in the UK.
Researchers collected data to determine who today's wannabe hubbies are consulting for stone-shopping support: their brides-to-be, parents, pals or siblings.
And the soon-to-be brides won the competition by a landslide.
Rather than stupefying their sweeties with a surprise ring reveal and splashy proposal, the findings revealed that 53% of young darlings prefer picking out the shiny symbol of their love together.
3 Experts say the trend allows both partners to weigh in on the look and style of the symbolic piece.
Prostock-studio – stock.adobe.com
'Couples are opting for certainty over surprise,' said the investigators, 'ensuring the ring is a perfect reflection of personal style and preferences, whilst also being able to share the shopping experience.'
Ella Citron-Thompkins, an expert for the Diamond Factory, further explained Gen Z's unconventional departure from long-standing customs.
3 Young 2025 brides on TikTok are virally patting themselves on their backs for cherry-picking their prized proposal possessions.
arthurhidden – stock.adobe.com
'Quiet proposing is a new trend where engagements are kept intimate and private, without public displays or widespread announcements, focusing on a personal, low-key moment for the couple,' she said in a statement. 'More couples wanting to choose a ring together reflects a shift towards a more intentional, collaborative proposal process.'
Gals gearing up to walk down the aisle say deciding to accompany their guys during the ring shopping process was a no-brainer.
'You think I trust to go pick out the right ring that I have to wear for the rest of my life?' said 2025 bride Nicole Elise online. 'No. I'm going with him. I picked it out.'
Influencer Koko Collins, an engaged mommy-to-be, agreed, saying in a separate post, 'Why would I let somebody else choose something that I will live with for the rest of my life?,' while flaunting her oval-cut stunner.
'Look at her.'
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