Latest news with #DiamondFactory
New York Post
06-05-2025
- Business
- New York Post
Forget obnoxious ‘look at us' engagements — here's how ‘quiet proposing' couples are dialing it down
They're taking the shock out of getting the rock. If diamonds are a girl's best friend, she might as well be there when her soon-to-be fiancé goes engagement ring shopping for her new blinging bestie, right? That's how the nontraditional Gen Zers of the 'quiet proposing' movement see it, according to a new report on popping the big question trends. 3 Rather than splashy surprise engagements, young lovers are ring shopping together amid the 'quiet proposal' trend. Srdjan – 'In [more than] 50% of cases, partners are coming for the ride in 2025,' study authors from Diamond Factory, luxury jewelers based in the UK. Researchers collected data to determine who today's wannabe hubbies are consulting for stone-shopping support: their brides-to-be, parents, pals or siblings. And the soon-to-be brides won the competition by a landslide. Rather than stupefying their sweeties with a surprise ring reveal and splashy proposal, the findings revealed that 53% of young darlings prefer picking out the shiny symbol of their love together. 3 Experts say the trend allows both partners to weigh in on the look and style of the symbolic piece. Prostock-studio – 'Couples are opting for certainty over surprise,' said the investigators, 'ensuring the ring is a perfect reflection of personal style and preferences, whilst also being able to share the shopping experience.' Ella Citron-Thompkins, an expert for the Diamond Factory, further explained Gen Z's unconventional departure from long-standing customs. 3 Young 2025 brides on TikTok are virally patting themselves on their backs for cherry-picking their prized proposal possessions. arthurhidden – 'Quiet proposing is a new trend where engagements are kept intimate and private, without public displays or widespread announcements, focusing on a personal, low-key moment for the couple,' she said in a statement. 'More couples wanting to choose a ring together reflects a shift towards a more intentional, collaborative proposal process.' Gals gearing up to walk down the aisle say deciding to accompany their guys during the ring shopping process was a no-brainer. 'You think I trust to go pick out the right ring that I have to wear for the rest of my life?' said 2025 bride Nicole Elise online. 'No. I'm going with him. I picked it out.' Influencer Koko Collins, an engaged mommy-to-be, agreed, saying in a separate post, 'Why would I let somebody else choose something that I will live with for the rest of my life?,' while flaunting her oval-cut stunner. 'Look at her.'
The Guardian
06-05-2025
- Entertainment
- The Guardian
‘Will you marry me and also help me choose an engagement ring?' The rise and rise of the ‘quiet proposal'
Name: Quiet proposals. Age: This is about gen Z, so we're talking people aged between 13 and 28, though hopefully no 13-year-olds are involved. Why? Because we're talking about marriage proposals, and not in Ancient Egypt or Romeo and Juliet. Gotcha. And quiet, you say? Like whispering? 'Psst! Any chance of hooking up? For ever?' It's not so much about actual decibels, more a backlash against very public proposals. So less splashy and more low-key, then? It seems so. 'We skipped the big reveal and, instead, worked with an independent designer,' a gen Z-er named Micaela Beltran told Newsweek. 'We ended up with a ring that feels like us. No staged moment, no surprise audience, just a shared decision.' They chose the ring together? It's not just them. A survey by Diamond Factory jewellers found that today more than half of shoppers for engagement rings are accompanied by their partner. Ella Citron-Thompkins, one of the company's jewellery experts, said: 'Quiet proposing is a new trend where engagements are kept intimate and private.' I guess it makes sense. 'We had kinda already agreed we wanted to get married and we wanted to make sure I got what I wanted with the ring,' said another gen Z-er, Hannah Macie. 'I think it reveals our generation has relationships that are more of an equal power dynamic.' But how romantic is 'we had kinda already agreed to get married'? Pipe down, Romeo. It's a sign of maturity and pragmatism, in a world full of uncertainty. A reminder that it's about the two of you, and you should begin the way you mean to continue: sharing equally. I remember when public proposals were still a thing. A thing in this very column in 2023, when we declared that there was an 'unstoppable rise' in these very loud proposals. These included the 'Marry me' message in the sky using illuminated drones, the proposal on the Olympic podium, the one using a fake film trailer … I liked that one! And he asked her dad first. Proper old school. Cringe! Also so squirmy when it goes wrong. Like the one at a National Hockey League game when a shirtless man proposed in front of the crowd and the camera, and she ran out of the stadium. Ha! More please. The internet's full of them. And yet they're still a thing, I'm afraid. Only last week, a 69-year-old man from Aberdeen got help popping the question from Roger Daltrey, after he took his partner to the musician's concert. These adorable baby boomers, so flashy … Do say: 'Not asking, no – just putting it out there, as an idea, to be discussed, together …' Don't say: 'Yeah, but that's not going to work on YouTube.'
