Unpacking Riona Maharaj: the social media strategist who became a daring travel blogger

IOL News

2 days ago

Riona Maharaj, a travel blogger from Durban at the highest pub in Africa, in Lesotho.
Image: Supplied
In a world where many find solace behind the digital curtain, Riona Maharaj stands out as a vibrant force in the South African arts and entertainment scene.
With over eight years of experience and a dedication to impactful storytelling, the 41-year-old social media marketing strategist and travel blogger has cultivated an engaging platform that resonates with many.
'I wanted to share my highs and lows with the intent that it could help and inspire others in similar places in their lives,' Maharaj explains.
'I aim to encourage a more unapologetic life lived with purpose.'
In her quest to raise awareness around tourism in South Africa, Maharaj has passionately showcased over 20 destinations, cultures, and communities through her vivid travel content, aiming to inspire her followers to embrace the beauty of their homeland.
Throughout her journey, Maharaj has taken creative risks, embracing non-conformity in her approach to blogging.
'The biggest risk I took was not fitting into the traditional mum blogger box,' she shares.
Her candid discussions on controversial topics aim to break social stigma and provoke thoughtful conversations.
'It's still a work in progress,' she assures, demonstrating her commitment to authenticity in a world rife with curated images and profiles.
Despite her growing online presence, Maharaj acknowledges a common misconception about her personality.
'Many think I'm really friendly based on my social media persona,' she admits, 'but in reality, I can be quite socially awkward and anxious in crowded spaces.'
It's this duality that enriches her work, revealing a complex individual who captures life's nuances rather than just its surface beauty.
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Riona Maharaj interacts with a camel while exploring an animal farm.
Image: Supplied
Living in Durban, where she frequents the breathtaking Umhlanga promenade for its stunning views, Maharaj has developed a deep appreciation for her community.
She emphasises that the city holds unique experiences for all visitors, inviting them to discover its charm.
Moving beyond her backyard, Maharaj has a longing for the cosmopolitan allure of Cape Town and the bustling energy of New York City, balancing these urban adventures with the serene wilderness of places like Mkuze's Makongo Hills.
'The KZN Midlands, with its stunning countryside, is also a treasured escape,' she adds.
As the year unfolds, Maharaj is excited about her ongoing travel projects aimed at promoting the vibrancy and diversity of South African tourism.
'If you're looking for a sign to start in the arts and entertainment industry, this is it,' she encourages aspiring creatives.
'Choose your niche, commit to it, and go for it. Beginning is your first step in the right direction!'
On weekends, Maharaj finds joy in spending quality time with her three teenage daughters, partaking in activities that strengthen their bond.
'I cherish these moments, but when I'm not with them, I'm off creating travel content, which is as awesome as it sounds!'
She shares her love for Asian street food, highlighting her adventurous culinary palate, further reflecting her zest for life.
Maharaj embodies the spirit of modern motherhood, embracing authenticity while navigating the complexities of life.
With a personal motto that resonates deeply, 'Life is too short to live a mediocre life.
Take up space, she stands as a beacon of inspiration, encouraging others to live boldly and authentically