VYE NAMED WINNER FOR HUBSPOT 2024 IMPACT AWARD AND CONTENT EXPERIENCE ACCREDITATION
ST. CLOUD, Minn., March 12, 2025 /PRNewswire/ -- Vye has announced that it has received both a Content Experience Accreditation and semi-annual 2024 Impact Award for Technical Excellence from HubSpot, a leading CRM platform for scaling companies.
The Impact Award for Technical Excellence highlights Vye's deep technical knowledge, helping clients streamline operations, improve data accuracy, and optimize efficiency through tailored HubSpot solutions.
'Building meaningful connections with our customers is at the core of everything we do at HubSpot, and we are grateful to have Vye as a solutions partner who helps us to deliver on this promise,' said Angela O'Dowd, Global Vice President of the Solutions Partner Program at HubSpot. 'Vye's customer-centricity and dedication have been truly impressive, and it is an honor to recognize them with this Impact Award.'
'This validates our team's commitment to delivering exceptional technical and creative solutions,' said Gracie DeSantis, Digital Marketing Manager & Strategist at Vye. 'We're proud to be recognized as a leader in the HubSpot community.'
Vye also earned a Content Experience Accreditation for their work with PURIS, North America's leading plant-based ingredient manufacturer. By leveraging technical and organic SEO, navigation optimization, user journey mapping, and a robust lead generation strategy, Vye transformed PURIS's digital presence into a powerful B2B tool.
'Our accreditation speaks to the impact of strategic content combined with HubSpot's capabilities,' said DeSantis. 'We look forward to helping organizations refine their content and drive meaningful growth.'
About Vye
Vye is a full-service, digital marketing and consulting agency that drives sustainable growth. Their team of creative professionals is based throughout the U.S. and focuses on clients with big challenges and lofty ambitions. As a HubSpot Solutions Partner specializing in inbound marketing, Vye is committed to uncommonly creative work and long-term client relationships. Learn more at vye.agency.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
28 minutes ago
- Yahoo
ThrivePOP Achieves HubSpot Platinum Tier as a HubSpot Solutions Partner, Solidifying Leadership in Digital Marketing Innovation
MUSKEGON, Mich., June 11, 2025 /PRNewswire/ -- ThrivePOP, a digital marketing agency recognized for its innovative approach to brand strategy, is pleased to announce its new tier level within the Platinum Tier HubSpot Solutions Partner Program. This significant milestone marks a pivotal moment in the company's growth, reflecting its commitment to delivering exceptional inbound marketing, sales enablement, customer service solutions, and HubSpot Support for its clients. HubSpot's Platinum Tier is reserved for agencies that demonstrate exceptional expertise, outstanding client success, and a profound understanding of the HubSpot ecosystem. ThrivePOP's advancement to this prestigious level shows its ability to deliver results-driven campaigns that foster meaningful customer relationships and drive measurable growth for clients. "Achieving Platinum status is a testament to our team's dedication to helping businesses thrive through innovative digital marketing strategies," said Michele Ringleberg, CEO of ThrivePOP. "As a female-owned agency, we're proud to lead the way in transforming how businesses connect with their audiences. We couldn't have done it without HubSpot's platform to help us deliver real, impactful results." ThrivePOP's growth to Platinum Partner status reflects its ongoing investment in creative digital tools, strategic content development, and data-driven insights. This new status enables the agency to offer clients even more advanced support, exclusive resources, and enhanced platform capabilities. "We're excited to continue pushing the boundaries of what's possible in digital marketing," added Ringleberg. "This milestone not only reflects our success as an agency but also our commitment to the success of every client we serve." For more information about ThrivePOP's HubSpot services and how the agency can help your business thrive, visit or contact the team at info@ About ThrivePOPThrivePOP is a full-service digital marketing agency based in Muskegon, Michigan. It specializes in inbound marketing, web design, SEO, content creation, social media, and HubSpot integration and support. With a mission to help businesses thrive in the digital age, ThrivePOP empowers brands to connect with their audiences, drive engagement, and achieve sustainable growth. Contact Name: Michele Ringelberg, CEOCompany: ThrivePOP Digital Marketing AgencyHowdy@ 844.822.5016 View original content to download multimedia: SOURCE ThrivePOP Sign in to access your portfolio
Yahoo
a day ago
- Yahoo
HUBS Q1 Earnings Call: AI Momentum, Platform Expansion, and New Monetization Models
Sales and marketing software maker HubSpot (NYSE:HUBS) beat Wall Street's revenue expectations in Q1 CY2025, with sales up 15.7% year on year to $714.1 million. Guidance for next quarter's revenue was better than expected at $739 million at the midpoint, 2% above analysts' estimates. Its non-GAAP profit of $1.78 per share was 1% above analysts' consensus estimates. Is now the time to buy HUBS? Find out in our full research report (it's free). Revenue: $714.1 million vs analyst estimates of $699.9 million (15.7% year-on-year growth, 2% beat) Adjusted EPS: $1.78 vs analyst estimates of $1.76 (1% beat) The company lifted its revenue guidance for the full year to $3.04 billion at the midpoint from $2.99 billion, a 1.7% increase Management raised its full-year Adjusted EPS guidance to $9.33 at the midpoint, a 2% increase Operating Margin: -3.8%, in line with the same quarter last year Customers: 258,258, up from 247,939 in the previous quarter Billings: $766.8 million at quarter end, up 19.6% year on year Market Capitalization: $31.96 billion HubSpot's first quarter results reflected the company's focus on platform consolidation, upmarket expansion, and customer acquisition in the small and mid-sized business segment. CEO Yamini Rangan attributed recent growth to more customers choosing HubSpot's unified platform for cost savings and AI capabilities, with over 37% of Pro+ customers now using four or more hubs. Management also highlighted strong performance in landing large enterprise deals, aided by product innovation such as journey orchestration and enhanced sandbox features. The company's ongoing shift to seat-based pricing and improvements in onboarding contributed to a notable increase in customer additions. Looking forward, HubSpot's updated guidance is underpinned by its AI-first strategy and the planned rollout of credit-based pricing for Customer Agent, a move designed to make AI adoption more predictable and accessible for customers. CFO Kate Bueker commented on the company's approach to monetizing new AI features, stating, 'Our philosophy is to deliver value, and once we see consistent repeat value, we begin to add monetization levers.' Management emphasized that while the broader macro environment remains uncertain, the company's diversified customer base and embedded AI solutions are expected to sustain momentum across multiple segments. The expansion of Customer Agent across all hubs and the development of agent-to-agent orchestration are central to HubSpot's growth outlook. Management pointed to several operational and strategic factors supporting HubSpot's performance, including rapid AI feature adoption, expansion into new customer segments, and enhancements to its core platform. AI adoption accelerates: The rapid increase in usage of HubSpot's Copilot and Customer Agent tools was a major highlight, with Copilot users more than doubling quarter-over-quarter and Customer Agent now serving over 2,500 clients. These AI features are integrated to support both marketing and sales teams, and are credited with speeding up ticket resolution and improving customer outcomes. Platform consolidation trend: Management noted that more customers are consolidating their tech stacks onto HubSpot's platform, reducing complexity and cost. This trend was particularly evident among Pro+ customers, with a growing proportion adopting four or more modules (hubs) and more new customers starting with the full platform. Upmarket and enterprise traction: The company reported strong momentum in landing larger deals, supported by new enterprise-grade features such as journey orchestration, multi-account management, and enhanced security. These capabilities have helped HubSpot win business from larger organizations seeking unified solutions. Credit-based AI monetization: HubSpot is expanding its credit-based pricing model to Customer Agent, giving customers a monthly allotment of credits included in their subscription and the option to purchase more as needed. This approach is designed to provide flexibility and predictability for customers, aligning spend with usage and value delivered. Internal AI use for efficiency: Management shared that AI is being used internally to improve support, sales, and marketing productivity. For example, up to 41% of support tickets are now resolved using AI, and AI-driven prospecting booked nearly 11,000 meetings for the sales team in Q1, contributing to operational efficiency gains. HubSpot's guidance emphasizes continued investment in AI capabilities, further adoption of its credit-based pricing model, and sustained customer acquisition across segments. AI feature expansion: Management plans to further embed AI into every hub, with Customer Agent set to be available across all Pro and Enterprise customers. This expansion is expected to drive additional customer engagement and provide new avenues for monetization, though significant revenue impact is anticipated over a longer time horizon. Platform and pricing model evolution: The shift to a seat-based and credit-based pricing structure is expected to support net revenue retention, as existing customers migrate and adopt more features. Management highlighted that these changes are designed to make adoption easier and better match customer needs, with seat upgrades and credit pack purchases contributing to predictable revenue streams. Macroeconomic uncertainty: While HubSpot has not seen significant demand changes across industries or regions, management acknowledged a continued focus on value among customers and higher economic uncertainty. The company's broad customer base and recurring revenue model are cited as sources of resilience, but management remains cautious in its outlook given the external environment. Over the coming quarters, the StockStory team will be monitoring (1) adoption rates of Customer Agent and other AI-driven features across various customer segments, (2) the impact of credit-based pricing on customer expansion and retention, and (3) the pace of migration to seat-based models. Continued progress in multi-agent orchestration and execution on product innovation will also be key indicators of HubSpot's ability to sustain growth. HubSpot currently trades at a forward price-to-sales ratio of 10×. Should you double down or take your chips? The answer lies in our full research report (it's free). Donald Trump's victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs. While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.
Time Business News
a day ago
- Time Business News
How WooCommerce HubSpot Integration and HubSpot BigCommerce Solutions Drive eCommerce Growth
In the fast-paced world of eCommerce, businesses must rely on more than just a functional storefront. To truly thrive, companies need intelligent marketing automation, customer segmentation, lifecycle tracking, and unified reporting—all powered by data. This is where HubSpot becomes a game-changer. By integrating your online store—whether it's built on WooCommerce or BigCommerce—with HubSpot's powerful CRM and marketing automation tools, you unlock the potential to scale strategically. In this article, we'll explore how WooCommerce HubSpot integration and HubSpot BigCommerce solutions transform customer experiences, drive revenue, and simplify operations. HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub work seamlessly together to streamline your marketing and customer engagement efforts. But on their own, they can't access the rich purchase data your eCommerce store holds—unless they're integrated. Whether you're using WooCommerce on WordPress or running your store on BigCommerce, integrating with HubSpot offers real-time data synchronization, smarter segmentation, and campaign automation that connects the dots between browsing behavior, purchase activity, and customer engagement. WooCommerce is the most popular WordPress-based eCommerce solution, loved for its flexibility and open-source architecture. However, its out-of-the-box CRM and marketing features are limited. That's where WooCommerce HubSpot integration comes in. By connecting WooCommerce to HubSpot, you gain access to a powerful CRM and marketing automation engine that enhances your store's capabilities. Automatic Contact Syncing Every new WooCommerce customer is automatically added to your HubSpot CRM, complete with order history, lifetime value, and more. Abandoned Cart Recovery Recover lost sales by triggering personalized email campaigns whenever a customer abandons their cart. Behavior-Based Automation Create workflows based on browsing and purchase behavior—such as sending a discount to first-time buyers or upselling accessories. Revenue Attribution Track which marketing efforts are driving actual purchases. Connect WooCommerce revenue directly to specific campaigns in HubSpot. Custom Segmentation Segment contacts by product category, purchase frequency, average spend, or location to deliver highly targeted messages. Dynamic Lists and Emails Use smart lists to create dynamic email content that adapts to customer segments and real-time behavior. Imagine a small business selling eco-friendly home products via WooCommerce. By integrating with HubSpot, they can: Build a workflow to re-engage customers 30 days after purchase Segment buyers based on product categories (e.g., cleaning vs. decor) Track which blog articles or campaigns lead to sales Monitor customer lifetime value and retarget top spenders With WooCommerce HubSpot integration, the brand transforms its store from a static sales tool into a personalized, data-driven marketing engine. BigCommerce is known for its enterprise-grade scalability, built-in SEO, and performance features. Businesses using BigCommerce often require complex workflows, integrations, and custom reporting. That makes HubSpot BigCommerce integration an ideal solution for aligning marketing, sales, and support under one roof. Unified Customer Profiles Automatically sync BigCommerce customer data into HubSpot, including order history, contact details, and revenue. Lifecycle Stage Tracking Monitor and adjust the lifecycle stage of a contact based on purchase behavior and interaction with marketing assets. Advanced Segmentation for Personalization Use product tags, order value, and customer activity to tailor emails, offers, and retargeting ads. Cross-Channel Campaign Automation Trigger email sequences, SMS messages, and ad retargeting campaigns from one place—based on BigCommerce data. Performance Analytics and ROI Reports See how your email campaigns, landing pages, and ads influence BigCommerce sales. Measure ROI at every stage of the funnel. Multi-Store and International Support HubSpot BigCommerce integration supports multi-store environments and international currencies—ideal for global businesses. Let's say a DTC skincare brand uses BigCommerce to manage SKUs and fulfillment. By connecting HubSpot: New product launch emails are sent to VIP customers based on past purchases Abandoned checkout emails are automated with personalized offers Facebook Ads are triggered for customers who haven't bought in 60 days Revenue attribution links ad spend to exact product purchases With HubSpot BigCommerce integration, the brand runs highly targeted marketing at scale, backed by real-time performance insights. Feature WooCommerce HubSpot Integration HubSpot BigCommerce Integration Ideal For Small to mid-size stores Mid-market to enterprise brands Platform Type WordPress plugin SaaS-based eCommerce CRM Sync One-way or bidirectional Bidirectional Automation Support Basic to intermediate workflows Advanced and complex workflows Abandoned Cart Automation Supported via add-ons or plugins Native and deeply integrated Analytics and Attribution Campaign attribution, manual setup End-to-end revenue attribution Custom Segmentation Product, category, location LTV, SKU, location, behavior For WooCommerce, there are multiple third-party tools like MakeWebBetter, HubSpot's official plugin, or custom API solutions that enable integration. For BigCommerce, HubSpot offers an official native integration that's robust and enterprise-ready. When choosing your integration method, consider: Data sync frequency Customization needs (e.g., custom fields or workflows) Multi-store capabilities Budget and technical resources While you can attempt DIY integration using plugins or native tools, working with a certified HubSpot partner ensures you get the most value from the connection. Experts can help with: Custom field mapping and data hygiene Workflow design for lead nurturing and post-purchase engagement Dashboard setup for eCommerce reporting Ongoing optimization and support Whether you're using WooCommerce or BigCommerce, a trusted partner helps you implement with precision and maximize your ROI. Whether you're a small business on WordPress or a scaling eCommerce brand using BigCommerce, integrating your store with HubSpot isn't just a technical upgrade—it's a strategic move. With WooCommerce HubSpot integration, you empower your store to nurture, convert, and retain customers more efficiently. And with HubSpot BigCommerce integration, you gain enterprise-grade automation and reporting tools to fuel scalable growth. In both cases, the result is the same: a more intelligent, profitable, and personalized eCommerce experience for your customers. TIME BUSINESS NEWS
