'You want to keep your best players'
That is the view of BBC Radio Newcastle presenter Simon Pryde, who discussed the topic in the latest episode of BBC Radio Newcastle's Total Sport Newcastle podcast.
After the Magpies' latest financial report showed revenue gains compared with the previous year, chief executive Darren Eales reiterated the club's intention to be at "the top table" by retaining their best players.
Pryde agreed with the approach: "You want your best players and you want to keep your best operators but you never know what is around the corner.
"You want to build your side around the best players.
"But we have been around football long enough to know there are no guarantees. If someone comes with a ridiculous offer that they can't turn down."
Isak is the third top scorer in the Premier League this season, on 19, only behind Liverpool's Mohamed Salah and Manchester City's Erling Haaland.
Pryde says it is not just his ruthless finishing that makes him so important to Newcastle.
"How do you replace someone of that calibre?" he said. "This guy doesn't just score goals. This is a guy that creates goals too.
"But if he keeps playing the way he is, he will demand a lot more [money]."
Listen to the full discussion here
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