This hidden detail in the Milwaukee Brewers logo was worthy of a ‘Jeopardy!' clue
Two hidden letters embedded inside a Major League Baseball team's logo were clues on Jeopard y! And if you didn't know their secret meaning before, don't worry—because some of their own players and fans didn't either.
The clue in the 'Logo-A-Go-Go' category for $200 was: 'Some players have been on this MLB team for quite some time before noticing that its ball-and-glove logo forms the letters M and B.' Contestant Ted Nyman gave the correct response: 'Who are the Milwaukee Brewers?'
https://t.co/grUCHPgadT pic.twitter.com/Hmoit4kX0Z
— Richard (@ifiwasrichard) June 9, 2025
The Brewers announced a rebrand in 2019 for the club's 50th anniversary. The team brought back an old logo first used in 1978 that cleverly placed a lowercase B underneath a letter M to form a baseball mitt out of the team nickname's initials—and they're hidden in plain sight.
It's a concept by Tom Meindel, a former art history student at the University of Wisconsin-Eau Claire who submitted the design to a team logo contest. The contest was open to the public, and out of nearly 2,000 submissions, Meindel's logo won. (He received $2,000 for his work.) That the Brewers revived his classic ball-in-glove logo for their 50th anniversary is a testament to the logo's simplicity and proof that nostalgia sells in sports.
You can't unsee the hidden M and B in the Brewers logo once you see them. But like the Jeopardy! clue said, it's not always obvious at first glance, including to the team's own fans and players.
'I had actually been in the organization for probably five years before I figured it out,' right fielder Ryan Braun admitted in 2019. And in an open poll that year on what was then called Twitter, the Brewers team account asked: 'How old were you when you realized the glove is also an 'm' and a 'b'?' And the responses were 39.1% for 'Always known,' 31.4% for 'Far too late in life,' and 29.5% for 'Wait. What?!'
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Want great stories delivered right to your inbox? Create or log in to your FOX Sports account and follow leagues, teams and players to receive a personalized newsletter daily! FOLLOW Follow your favorites to personalize your FOX Sports experience Marcelo Mayer Boston Red Sox Major League Baseball recommended Get more from Major League Baseball Follow your favorites to get information about games, news and more
Forbes
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Who made Superman's personal brand what it is today? And what can you as an experienced leader learn ... More from that? Photo: Actor Brandon Routh launches the New Wax Figure of Superman from "Superman Returns" - June 27, 2006 at Madame Tussauds in New York, United States. (Photo by Michael Loccisano) As an experienced leader, your personal brand may not be as visible as Superman's. But just because you don't wear an S on your chest or a cape on your back, don't think your personal brand doesn't matter. In fact, if you suddenly find yourself job hunting, it's likely your personal brand that will determine whether or not you succeed. So what is your personal brand? And how do you boost it if it's not a matter of buying a shinier – and tighter – suit? In the movie, Batman Begins, Batman's alter ego Bruce Wayne argues that people need dramatic examples to shake them out of apathy – and that he can't do that as a man: 'As a man, I'm flesh and blood, I can be ignored, I can be destroyed. But as a symbol… As a symbol, I can be incorruptible. I can be everlasting.' Is that the answer to what your personal brand is? A symbol that makes you incorruptible and everlasting? As opposed to a man – or woman – of flesh and blood? With the promises of AGI flooding the news, it's tempting to say yes. After all, the job market is insatiable when it comes to people and machines that can out-think, out-pace, and out-perform other people and machines. And doesn't that call for super-human leaders who can shake everyone out of apathy? Before you rush to decide on a symbol that can neither be ignored nor destroyed, let's ask who made Superman and Batman's personal brands what they are today. Was it their alter egos, Clark Kent and Bruce Wayne? The comic book writers who invented the superheroes? The actors who embodied them on screen? Or the millions of readers and viewers who have followed them through generations? Of course, there is no single answer to who created Superman and Batman's personal brands. And the same goes for you and your personal brand. No matter how much time you spend defining who you are and what you want others to think and say about you, you cannot control how you are perceived. What you can – and should – do is ask yourself three questions that have guided flesh and blood humans for millennia. In the early 1700s, the German philosopher Gottfried Wilhelm Leibniz came up with what is often described as the greatest philosophical question of all, namely: why is there something rather than nothing? This may seem like a peculiar question – not least in the context of personal branding. But reminding yourself of how Leibniz took the age-old question of why our universe is the way it is to the next level by asking why there is a universe at all can actually be a really good way to boost your personal brand. In addition to asking yourself questions about your personal values and career goals, asking questions that put you and your contribution as a leader in the greatest possible context will help you focus your efforts where they matter most. After all, if there is no industry, company, product, or customer demand for you to lead, your values and career goals will be as redundant as Batman without Gotham. So to boost you personal brand, don't focus on your personal brand. Instead, focus on why there is something rather than nothing for you to lead. And how you can help take industries, companies, products and customers to the next level. Great philosophical questions can be divided into three categories. Epistemological questions about how we know what (we think) we know – e.g. 'why is there something rather than nothing?' Ethical questions about what is the right thing to do. And existential questions about who we are as humans. Common to these three categories of questions is that no one – least of all a machine – can answer them for you. Also, they cannot be answered once and for all. And with ethical questions, like 'what is the right thing to do?', you must not only ask them again and again, you must ask them again and again – each day! While the advantage of being a symbol is that you can, in the words of Bruce Wayne, be incorruptible and everlasting, the advantage of being human is that you cannot. You can become corrupt, and you will eventually die. 'How is this an advantage?', you might ask. And you should. It only takes one bad decision to destroy your personal brand. And there are no guarantees. Even when you think you're making all the right decisions based on all the right answers, others may see it differently. And that's the advantage of being human: that your personal brand is negotiable. Changeable. Evolving. Just as it only takes one bad decision to destroy your personal brand, it only takes one question to start fixing it. It's not your answer to 'What is the right thing to do?' that make or break your personal brand. It's your willingness to keep asking it. Being corruptible, negotiable, and changeable is not only essential to your personal brand. It's essential to being you. Unlike Clark Kent and Superman, and Bruce Wayne and Batman, you and your personal brand are not two distinctive entities. Your flesh and blood is indistinguishable from your personal brand and vice versa. That's why you act differently in different situations. While Batman, who, in the words of the Joker, is destined to do the same thing forever, you are neither 'an unstoppable force' (like the Joker describes himself) nor 'an immovable object' (like Batman). You, like the people on the boats in The Dark Knight Rises, act according to who you are right here and right now. Sometimes you do as expected, sometimes you don't. Being a flesh and blood human as opposed to a symbol means asking the existential questions that help you assess and adapt to the situations you find yourself in. While the promise of AGI and superheroes is to out-think, out-pace, and out-perform everything and everyone, your job as a human leader is to see and hear the world from within. Like the industries, companies, products, and people you lead, you are a temporal being. You occupy a specific place at a specific time in history that enables you to see, hear, and act on some things and prevents you from seeing, hearing, and acting on others. It is because you are situated that you are able to take a position, make your perspective count, and build a personal brand. Not in spite of it. Because you cannot be everywhere at once, it matters where you choose to spend your time now. And now. Every moment, you prioritize and focus on something instead of something else. Someone instead of someone else. This prioritization and focus is what determines whether or not you succeed. In your job hunt and everything else.
