Al‑Futtaim's Strategic Entry Reshapes Cenomi Retail
Al‑Futtaim Retail has agreed to acquire a 49.95 per cent stake in Cenomi Retail from major shareholders for about SAR 2.52 billion, signalling a major strategic shift in Saudi Arabia's retail sector. The agreement, unveiled through a statement on Tadawul today, July 20, 2025, also includes a conditional shareholder loan to boost Cenomi's balance sheet.
Under the share purchase agreement signed on July 18, Al‑Futtaim would purchase approximately 57.33 million shares from the Alhokair family, Saudi FAS Holding and FAS Real Estate at SAR 44 per share. Completion hinges on regulatory clearance and execution of a parallel SAR 1.3 billion loan agreement aimed at shoring up working capital.
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Al‑Futtaim, a UAE conglomerate with a broad portfolio spanning franchising, automotive, real estate and financial services, brings deep retail expertise and a strong track record with global brands. Its investment is expected to stabilise Cenomi's liquidity, support operational continuity and bolster its capacity for expansion.
Cenomi Retail, part of Fawaz Abdulaziz Alhokair Co., has navigated a challenging turnaround. It holds the largest brand portfolio in Saudi Arabia, operating over 800 stores across eight countries and managing more than 85 international brands, including Zara under a long-term agreement with Inditex. The firm successfully launched a landmark Zara concept store in Riyadh in December 2024, integrating digital and physical retail channels.
Despite these strengths, Cenomi has suffered persistent financial strain. It reported a SAR 1.1 billion net loss in 2023 amid deteriorating margins, asset write-downs and weakening equity. Total assets collapsed by 36 per cent to SAR 4.6 billion by end‑2024, while shareholder equity turned negative – warning signs that triggered restructuring efforts in 2024.
In response, Cenomi embarked on an aggressive restructuring: disposing of non-core brands and outlets, offloading 16 franchises in early 2024, divesting five further brands with 121 stores to Abdullah Al Othaim Fashion Co. in October, and appointing Salim Fakhouri as CEO. The divestments, totalling SAR 2 billion, aimed to streamline operations around 'champion' brands like Zara. By mid‑2024, losses had mounted to SAR 1.5 billion.
Earlier this month, Cenomi confirmed it was in talks to bring in a strategic investor for nearly half its capital, accompanied by a shareholder loan. Today's announcement reveals that investor as Al‑Futtaim, although final terms on the loan are still under discussion.
The deal aligns with broader growth trends in Saudi Arabia's retail sector, which is projected to expand at roughly 7.1 per cent CAGR through 2029. Economic diversification under Vision 2030, expanding consumer spending and rising tourism are driving omnichannel retail innovation. Cenomi's launch of cenomi. com and its O2O model position it to capitalise on these trends, though profitability remains a concern.
Analysts have flagged Cenomi as a high-risk, high-reward prospect. With a forward P/E of around 14.3x and a weak operating margin, its distressed balance sheet raises concerns over equity dilution. However, sustained operational cash generation—SAR 1.3–1.4 billion annually—suggests underlying business viability.
Al‑Futtaim's entry provides a critical capital injection that could stabilise Cenomi's finances and underpin its digital expansion. Industry observers note that Majid Al Futtaim and Emaar have successfully executed omni-channel models in the region; Al‑Futtaim's deep supply chain know-how and brand partnerships could replicate that success in Saudi markets.
Following deal closure, which remains subject to approvals, Al‑Futtaim will command nearly half of Cenomi's share capital and will have extended a substantial shareholder loan. The injecting of both capital and expertise is expected to bolster Cenomi's capability to restore profitability and reclaim market leadership.
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