UAE Media Council Launches New System to Modernise and Grow Media Sector
The UAE Media Council has unveiled a sweeping new system to regulate, empower, and accelerate the growth of the country's media sector, marking a major step in modernising the regulatory framework and positioning the UAE as a global media leader.
Announced at a press conference held today at Creators HQ in Emirates Towers, Dubai, the initiative builds on the momentum of the Council's formation in February 2023 and the introduction of the landmark Media Regulation Law—the first in over four decades.
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, described the system as a transformative shift that integrates updated legislation, comprehensive media services, and sector-specific policies. 'It's a future-proof approach developed in collaboration with government bodies, media organisations, and international experts to foster innovation, attract investment, and empower talent,'
he said.
Al Shehhi highlighted that the framework is designed to strengthen the UAE's media competitiveness regionally and globally. Key elements include content standards that uphold national values, strategic incentives for content creators, and streamlined procedures to stimulate sustainable sector growth.
Maitha Al Suwaidi, CEO of Strategy and Media Policies at the Council, emphasised the system's focus on creating a flexible and modern media environment. Among the new measures is a regulation targeting social media advertising, offering content creators a three-year exemption from permit fees and introducing quality controls to build public trust.
Additional initiatives include a digital content age-rating system, licensing frameworks for online news platforms, and fee exemptions to support Emirati creatives. Al Suwaidi described the launch as a pivotal moment in shaping a professional, transparent, and impactful media ecosystem aligned with the UAE's national vision.
News Source: Emirates News Agency
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Al Shehhi stated, "The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media services, and policies covering various sectors to enhance efficiency and sustainable growth.' Al Shehhi highlighted the Media Regulation Law and its Executive Regulation as a milestone for a new era of competitiveness and leadership for the UAE media sector. As the first media law issued in over 40 years, it establishes a solid foundation for a future-proof media landscape, addressing advancements in digital media, artificial intelligence, gaming, on-demand broadcasting, and other evolving fields. He added, "This system was developed over two years, through close collaboration with federal and local entities, media organisations, content creators, and international experts, reflecting a belief in partnership-based legislation grounded in practical application. 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Maitha Al Suwaidi stated that the UAE Media Council is spearheading a transformation of the national media landscape, achieved through a comprehensive legislative roadmap designed to modernise the sector's regulatory framework and create a flexible, contemporary environment. She noted that this environment will both keep pace with global media trends and foster a more impactful and sustainable media industry. Al Suwaidi explained that this roadmap goes beyond traditional legal frameworks, as it includes not only the Media Regulation Law and its Executive Regulation but also a series of policies and regulatory decisions reflecting a deep understanding of the challenges and opportunities presented by new media, with the aim of enhancing media practices to ensure they align with the UAE's core values. A key element of this system is a new resolution regulating social media advertising by individuals. This measure aims to build public trust, protect audiences, and improve the quality of online media content. "It also offers concrete support to content creators through a three-year exemption from permit fees," she stated. Furthermore, Al Suwaidi stated that the Council is implementing a comprehensive age rating system for media content to safeguard children and adolescents from inappropriate material, particularly crucial given the rise in digital content consumption. She also noted a new policy for licensing digital news platforms is also being developed, to establish clear professional and regulatory guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework. Regarding regulations, Al Suwaidi highlighted the adoption of the Cabinet's resolution on media service fees and the resolution on violations and administrative penalties, representing a significant step towards a unified, flexible, and transparent media services system. This user-friendly system aligns with the UAE government's vision for proactive and integrated digital services, streamlining processes for media organisations and content creators within a growth-oriented regulatory environment. She emphasised that the local content empowerment policy is central to this system, prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers, and creatives, and encourage content that reflects national identity and elevates the quality of the media message. In conclusion, Al Suwaidi stated that this new legislative system represents a pivotal moment in the development of a modern Emirati media landscape founded on transparency, professionalism, and quality. It provides media organisations and content creators with a robust regulatory structure that enhances their production capabilities and unlocks opportunities for growth and global competitiveness. WAM
