BFC teases City Wide Celebration details with big names and four-city focus
These will (so far) include Barbour, Kazna Asker, Matty Bovan, Nadine Merabi, Patrick McDowell, SS Daley, Talia Byre and The Winter House, as At Home With 'celebrates the impact of British fashion beyond London, championing regional talent and engaging local communities'.
Through the series, 1664 Blanc said it 'continues its commitment to championing emerging designers and making LFW more accessible to a broader audience, both in the capital and nationwide'.
Meanwhile, the series 'supports a new strategic direction' set out by BFC CEO Laura Weir ' to decentralise British fashion from London and spotlight creative excellence across the UK'.
The programme also aims to complement the recent announcement of the BFC Fashion Assembly, a pilot initiative conceived by Sarah Mower, BFC Ambassador for Emerging Talent, which received strong industry support.
The Fashion Assembly is a creative education programme that will be rolled out in schools nationwide from 2026. Together, CWC and the Fashion Assembly 'represent a bold, joined-up approach to redefining the national narrative of British fashion, rooted in place, purpose, and potential'.
The CWC programme kicks off in Liverpool (6 September, 15:00-17:00) featuring SS Daley, Patrick McDowell and Talia Byre (moderator) taking place at the Gordon Ramsay Bread Street Kitchen & Bar, Liverpool One.
It then moves on to Manchester (13 September, 13:00-15:00) featuring Nadine Merabi, The Winter House, Matty Bovan and Kazna Asker, moderated by Emma Davidson, Dazed's fashion director of Editorial and Partnerships, at the Orient Stage, Trafford Centre.
London (21 September, 12:30-13.30) still has details to be confirmed but so far we know Aaron Esh and Labrum will appear, moderated by Hetty Mahlich at 180 The Strand.
Finally, Newcastle (30 September 18:30-20:00) will feature Barbour, moderated by Paul Toner, deputy editor of 10 and 10 Men, at Fenwick Newcastle, Eldon Square.
The organisers said the full CWC schedule will be announced later this summer.
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