Taste Tomorrow Ventures Launches $30M Fund with First Investment in Just Ice Tea

Business Wire

29-05-2025

LOS ANGELES--(BUSINESS WIRE)-- Taste Tomorrow Ventures (TTV), a new venture capital firm focused on early-stage investments in the beverage, food, and snack industries, proudly announces the first close of its $30 million debut fund, TTV Fund I.
The fund is backed by a strong lineup of strategic investors, including Ball Corporation, and Advantage Solutions.
TTV was established by LA Libations founders Danny Stepper, Dino Sarti, and partner Scott Guthrie, who collectively bring over eight decades of experience building, scaling and investing in high-growth consumer brands.
TTV Fund I will invest in early-stage and Series A companies that are redefining consumer experiences—from functional beverages to better-for-you snacks. In addition to capital, TTV provides hands-on operational support and deep industry connectivity across retail, supply chain, and strategic partnerships.
The fund's first investment is a strategic equity partnership with Just Ice Tea, one of the fastest-growing iced tea brands in the U.S. This move reflects TTV's focus to back mission-driven companies with strong consumer traction and great leadership.
'We couldn't be more excited to partner with Seth Goldman and Just Ice Tea as our first investment—it's a brand that embodies the purpose, innovation, and momentum we want to partner with,' said Danny Stepper, Co-Founder.
'We're proud to launch with the support of such an influential group of strategic investors,' added Dino Sarti, Co-Founder. 'Their belief in our vision strengthens our ability to support transformative brands and Founders.'
'The next generation of consumers is looking for authenticity, transparency, and better lifestyle choices, and our first investment in Just Ice Tea perfectly illustrates that,' said Scott Guthrie, Managing Director.
Final close for TTV Fund I is expected in late summer 2025.