Palesa Matjekane leads groundbreaking 'Miss Polo Universe Africa'
The pageant breaks the mould of traditional beauty contests.
It is designed to crown South African women as leaders, ambassadors, and change-makers across culture and commerce.
The theme, 'Crown Your Purpose,' reflects the pageant's clear mission. It aims to open doors for women to engage in high-stakes diplomacy and economic development.
This initiative aligns perfectly with South Africa's broader role on the African continent and the world stage.
A key highlight of the event is its exclusive partnership with the Royal Family of Dubai, led by visionary Ms Zainan Al Taher.
This unprecedented royal backing creates a direct bridge between South African contestants and the Middle East.
Miss Polo Universe Africa participants will gain access to powerful networks involving trade, investment, and international mentorship.
This link promises a wealth of opportunities for cultural exchange and business growth worth millions of rands.
Palesa Matjekane, former Mrs South Africa and current CEO of Miss Polo Universe Africa, spoke passionately about the initiative.
'We're not crowning beauty queens, we're launching South African ambassadors in trade and culture. This pageant is foreign policy in action.'
Matjekane's impressive background includes recognition from the Malala Fund and international humanitarian awards. This testifies to her commitment to social impact and leadership.
The competition opens for applications from 15 to 23 August, according to Buzz Life News. THE PAGEANT PROCESS FOR MISS POLO UNIVERSE AFRICA
Women aged 18 to 40 years can apply, a wider range than typical pageants. The investment per finalist is estimated at over R500,000.
This will cover international travel, training, wardrobe, and accommodation.
The process begins with virtual auditions from 24 to 31 August, ensuring no geographical barriers. The top 10 finalists will then attend an intensive bootcamp in Johannesburg in early September.
Here, they will receive diplomatic training, entrepreneurship masterclasses led by UAE business leaders, media coaching, and support to develop social impact projects.
Three winners will be crowned in October 2025. They will then fly to Dubai in November for the global Miss Polo Universe finale.
They will represent South Africa on an international stage broadcast across Africa and the Middle East.
This pageant signals a new era, where young South African women claim their place as global movers and shakers.
It combines beauty with brains, leadership, and purpose—qualities that resonate strongly with the nation's ambition and spirit. ARE YOU EXCITED ABOUT SOUTH AFRICA'S NEW MISS POLO UNIVERSE AFRICA PAGEANT?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
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