Over 1.6 lakh self-declaration certificates filed for food and health ads: I&B
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More than 1.62 lakh self-declaration certificates (SDCs) have been filed by advertisers on the Broadcast Seva and Press Council of India portals since June 2024, as part of a Supreme Court-mandated initiative to curb misleading advertisements in the food and health sectors According to data shared in the Lok Sabha on Wednesday by Minister of State for Information and Broadcasting Dr. L. Murugan , 1,45,288 SDCs were submitted through the Press Council of India portal, and another 16,869 via the Broadcast Seva portal . This brings the total number of filings to 1,62,157 as of July 25, 2025.The SDC requirement stems from a Supreme Court order dated May 7, 2024, in WP(C) No. 645 of 2022 – Indian Medical Association & Anr. vs. Union of India & Ors., which directed advertisers to certify that their content, particularly in health-related sectors, is not misleading and complies with applicable regulations.In response, the Ministry of Information and Broadcasting enabled SDC uploads through dedicated features on both portals.To facilitate implementation, the ministry issued an advisory on July 3, 2024, making SDCs mandatory only for advertisements related to food and health products and services. This revised the earlier notification issued on June 3, which had mandated SDCs for all categories of advertisements.'In light of the directions of the Supreme Court of India, and in supersession of previous advisories dated June 3 and June 5, advertisers and advertising agencies issuing advertisements for products and services related to the food and health sectors are advised to upload an annual self-declaration certificate and make available the proof of uploading to the concerned media stakeholders,' the ministry said in its updated advisory last year.The government clarified that while SDCs are required only for food and health categories, advertisers remain fully responsible for ensuring that every advertisement complies with all applicable laws, rules, and regulations.Dr. Murugan also reiterated that all advertisements aired on private satellite TV channels must adhere to the Advertising Code prescribed under the Cable Television Networks (Regulation) Act, 1995. The SDC mechanism, he said, adds an additional layer of consumer protection and accountability across platforms.
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