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Why Culture Amp Launched an AI-Powered Coaching Tool

Why Culture Amp Launched an AI-Powered Coaching Tool

Newsweek17-07-2025
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
Business leaders may know Culture Amp as the software for rolling out engagement surveys and understanding employee sentiment. The company is taking an interesting approach with its new, AI-powered agentic offering: a performance and career coach for employees and leaders called AI Coach. This offering will leverage the data behind years of employee surveys and culture measurement to give people and team leaders actionable ideas and automated outreach.
"If we think about our mission of creating a better world of work, we see the power of coaching as being really critical to that," Amy Lavoie, VP of people science experience at Culture Amp, told Newsweek. "But also, coaching has historically been really kind of reserved for a few people in an extremely manual and expensive way."
The new tool launches in Q3 2025, according to a company release, which also notes that AI Coach draws on insights collected from over 1.5 billion workplace data points and a large language model (LLM) "specifically trained using industrial and organizational psychology principles to deliver purpose-built workplace coaching that drives impactful behavior change."
While Culture Amp has long provided leaders with datasets and survey tools, the purpose of AI Coach is to deliver real-time employee sentiment to leaders and offer takeaways from behavioral data so that managers don't have to parse through dense reports for actionable information.
Culture Amp's AI Coach offers proactive advice to managers and employees around goal setting and performance.
Culture Amp's AI Coach offers proactive advice to managers and employees around goal setting and performance.
Culture Amp
"AI Coach is not just about providing advice; it's about enabling managers to develop crucial skills, navigate difficult conversations, and inspire meaningful action within their teams," said Chris Mander, chief product officer at Culture Amp.
Richard Taylor, senior vice president, people experience at Nasdaq, said AI Coach "democratizes access to personalized guidance, empowering managers to lead with confidence."
The feedback that managers and employees receive from AI Coach will be customized for their department, level and other contextual information.
One might think Culture Amp would deploy artificial intelligence (AI) and agentic capabilities to help people make more surveys faster. But Lavoie explains that the company and its product organization saw an opportunity to advance the platform's capabilities.
"I don't think the answer is more data and insights, it's actually the story of the data," Lavoie said. "How do you, like, help me weave all these things together alongside the context of my organization, to serve it up in a sentence or two that helps, helps people remember it and want to do something with it."
Overworked managers sometimes don't have time to review engagement survey data. Because the data is backward-looking and takes time to analyze, managers are reviewing information that is not as current as it could be. They don't always have strong data judgment to read through graphs and charts to glean the important takeaways for their teams.
"Very often, if you just present [managers] with a ton of insights, they actually feel paralyzed, not motivated to work," Lavoie said. "It's that story, that narrative of the data in the context of my organization, that AI Coach can help them do without always needing [a] people scientist who can do that for them."
Culture Amp AI Coach can help managers in real-time as they respond to employee questions and requests.
Culture Amp AI Coach can help managers in real-time as they respond to employee questions and requests.
Culture Amp
Advancements in AI and machine learning have allowed for this advancement in Culture Amp's product and potentially the practice of management, if better assistance is available to employees at work.
"We can know what the other managers who've done well, what did they do to improve their scores. In the past [...], you just have to go talk to hundreds of people," Lavoie said. "Identifying what are the behaviors that make the biggest difference on improving scores, if somebody is working on, decision making, then we can go look. We can go isolate the teams that have improved decision making and see specifically what they have done and what they've logged in the system, and then bring that perspective back."
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President Trump called out Goldman Sachs' (GS) research team for a stock market forecast it made earlier in the year, which initially predicted the S&P 500 (^GSPC) would finish the year lower as the US economy entered recession following the initial "Liberation Day" tariff announcements. Specifically, Trump targeted Goldman Sachs CEO David Solomon in a Truth Social Post Tuesday while also taking a pass at the executive's hobby as a DJ. "David Solomon and Goldman Sachs refuse to give credit where credit is due," Trump wrote in a Tuesday post in Truth Social while lauding the revenue tariffs are bring in and a stock market that's hovering near record highs. "They made a bad prediction a long time ago on both the Market repercussion and the Tariffs themselves, and they were wrong, just like they are wrong about so much else. I think that David should go out and get himself a new Economist or, maybe, he ought to just focus on being a DJ, and not bother running a major Financial Institution." Goldman Sachs declined to comment on the post. Read more here. Ethereum treasury company Bitmine Immersion plans to issue $20 billion worth of stock to buy more ETH Yahoo Finance's Jake Conley reports: Bitmine Immersion Technologies (BMNR) stock popped as much as 5% at the opening bell on Tuesday after ethereum (ETH-USD) rose another 5% to trade north of $4,400 and the company announced plans to sell up to another $20 billion worth of stock to increase its holdings of the cryptocurrency. Bitmine, whose board is led by investor Tom Lee, announced Monday that its holdings of ETH stood at $4.96 billion, or a little over 1.15 million tokens, meaning the company owns roughly 1% of all tokens in circulation. The company's goal is to eventually acquire 5% of the world's outstanding ETH tokens. Monday's news pushed the stock up more than 14%. The stock is up over 600% this year. Read more here. Yahoo Finance's Jake Conley reports: Bitmine Immersion Technologies (BMNR) stock popped as much as 5% at the opening bell on Tuesday after ethereum (ETH-USD) rose another 5% to trade north of $4,400 and the company announced plans to sell up to another $20 billion worth of stock to increase its holdings of the cryptocurrency. Bitmine, whose board is led by investor Tom Lee, announced Monday that its holdings of ETH stood at $4.96 billion, or a little over 1.15 million tokens, meaning the company owns roughly 1% of all tokens in circulation. The company's goal is to eventually acquire 5% of the world's outstanding ETH tokens. Monday's news pushed the stock up more than 14%. The stock is up over 600% this year. Read more here. Everybody's buying the stock market dips now When markets first bounced off the April bottom, there was a flurry of data showing that retail traders had led the dip-buying. Many market bulls argued that this left room for institutional buying to pour into the market in the coming months and continue to lead stocks higher. Following the worst day of the summer for stocks, when the market sold off after a weaker-than-expected July jobs report, that's exactly what happened. Data from Bank of America released on Tuesday showed net buys by institutional clients were the biggest since September 2024 and the 10th-largest in history since 2008. Those clients preferred large-cap technology stocks. The $4.3 billion poured into single stocks last week by BofA clients marked the largest weekly inflow in two years. When markets first bounced off the April bottom, there was a flurry of data showing that retail traders had led the dip-buying. Many market bulls argued that this left room for institutional buying to pour into the market in the coming months and continue to lead stocks higher. Following the worst day of the summer for stocks, when the market sold off after a weaker-than-expected July jobs report, that's exactly what happened. Data from Bank of America released on Tuesday showed net buys by institutional clients were the biggest since September 2024 and the 10th-largest in history since 2008. Those clients preferred large-cap technology stocks. The $4.3 billion poured into single stocks last week by BofA clients marked the largest weekly inflow in two years. One reason July's CPI data supports the case for Fed rate cuts At a high level, July's Consumer Price Index (CPI) had a bit of something for everyone. The latest data from the Bureau of Labor Statistics showed that "core" inflation, which excludes volatile food and energy costs, rose 3.1% over the past year in July, ahead of June's 2.9% increase. But on a headline basis, the Consumer Price Index (CPI) increased 2.7% on an annual basis in July, matching June's number and slower than economists' expectations of a 2.8% rise. In a note to clients following the release, Renaissance Marco's head of economics Neil Dutta zoomed in on the headline increase, which came in better than expected. "If tariffs are causing an inflation problem, then headline inflation rates ought to be accelerating," Dutta wrote. "However, overall inflation is not rising as rapidly as expected likely because nominal growth remains sluggish." Dutta points out that over the past six months, headline CPI has increased at a 1.9% annualized rate, the slowest pace seen since October 2024. In his view, July's CPI data "cements" a September interest rate cut from the Fed. Markets seem to agree for now, with traders pricing in a roughly 94% chance the Fed lowers rates in September, per the CME FedWatch Tool. "You might be thinking, why not a bigger upfront move," Dutta wrote. "Doves on the FOMC need to fight one battle at a time. There is a wide contingent of folks on the FOMC with tariff derangement syndrome, not seeing cuts at all this year. They won't be able to make the leap from no cuts to a large upfront move overnight." At a high level, July's Consumer Price Index (CPI) had a bit of something for everyone. The latest data from the Bureau of Labor Statistics showed that "core" inflation, which excludes volatile food and energy costs, rose 3.1% over the past year in July, ahead of June's 2.9% increase. But on a headline basis, the Consumer Price Index (CPI) increased 2.7% on an annual basis in July, matching June's number and slower than economists' expectations of a 2.8% rise. In a note to clients following the release, Renaissance Marco's head of economics Neil Dutta zoomed in on the headline increase, which came in better than expected. "If tariffs are causing an inflation problem, then headline inflation rates ought to be accelerating," Dutta wrote. "However, overall inflation is not rising as rapidly as expected likely because nominal growth remains sluggish." Dutta points out that over the past six months, headline CPI has increased at a 1.9% annualized rate, the slowest pace seen since October 2024. In his view, July's CPI data "cements" a September interest rate cut from the Fed. Markets seem to agree for now, with traders pricing in a roughly 94% chance the Fed lowers rates in September, per the CME FedWatch Tool. "You might be thinking, why not a bigger upfront move," Dutta wrote. "Doves on the FOMC need to fight one battle at a time. There is a wide contingent of folks on the FOMC with tariff derangement syndrome, not seeing cuts at all this year. They won't be able to make the leap from no cuts to a large upfront move overnight." Stocks open higher US stocks moved higher on Tuesday as Wall Street digested fresh inflation data and President Trump revealed his pick to head the Bureau of Labor Statistics. The Dow Jones Industrial Average (^DJI) rose about 0.5%. The S&P 500 (^GSPC) popped 0.4%, while the tech-heavy Nasdaq (^IXIC) led the gains rising more than 0.5%. US stocks moved higher on Tuesday as Wall Street digested fresh inflation data and President Trump revealed his pick to head the Bureau of Labor Statistics. The Dow Jones Industrial Average (^DJI) rose about 0.5%. The S&P 500 (^GSPC) popped 0.4%, while the tech-heavy Nasdaq (^IXIC) led the gains rising more than 0.5%. September Fed rate cut bets hold steady following CPI Following Tuesday's July inflation reading, market bets on a Federal Reserve interest rate cut held relatively steady. Investors are now pricing in a roughly a 90% chance the central bank cuts rates in September, up slightly from a 86% chance seen the day prior, per the CME FedWatch Tool. Following Tuesday's July inflation reading, market bets on a Federal Reserve interest rate cut held relatively steady. Investors are now pricing in a roughly a 90% chance the central bank cuts rates in September, up slightly from a 86% chance seen the day prior, per the CME FedWatch Tool. 'Core' price increases accelerate more than expected in July Price increases accelerated more than expected in July. The latest data from the Bureau of Labor Statistics showed that on a "core" basis, which strips out the more volatile costs of food and gas, consumer prices increased 3.1% over the prior year in July, an increase from June's 2.9% and above economists' forecast for 3%. Core prices climbed 0.3% over the prior month, ahead of June's 0.2% increase but in line with expectations. The headline Consumer Price Index (CPI) showed prices increased 2.7% in July, unchanged from the month prior and below the 2.8% economists had expected. On a month-over-month basis, prices increased 0.2%, lower than the 0.3% seen the month prior. Price increases accelerated more than expected in July. The latest data from the Bureau of Labor Statistics showed that on a "core" basis, which strips out the more volatile costs of food and gas, consumer prices increased 3.1% over the prior year in July, an increase from June's 2.9% and above economists' forecast for 3%. Core prices climbed 0.3% over the prior month, ahead of June's 0.2% increase but in line with expectations. The headline Consumer Price Index (CPI) showed prices increased 2.7% in July, unchanged from the month prior and below the 2.8% economists had expected. On a month-over-month basis, prices increased 0.2%, lower than the 0.3% seen the month prior. Circle stock jumps on first earnings report since going public Circle (CRCL) posted higher revenue and reserve income on Tuesday in its first quarterly report since its IPO in June, as circulation of its stablecoin USDC (USDC-USD) spread. Circle stock rose 6% in premarket trading on Tuesday. Its total gains since going public are now 133%. Reuters reports: Read more here. Circle (CRCL) posted higher revenue and reserve income on Tuesday in its first quarterly report since its IPO in June, as circulation of its stablecoin USDC (USDC-USD) spread. Circle stock rose 6% in premarket trading on Tuesday. Its total gains since going public are now 133%. Reuters reports: Read more here. US small business optimism rebounds, but uncertainty clouds outlook Reuters reports: Read more here. Reuters reports: Read more here. Good morning. Here's what's happening today. Economic data: NFIB Small Business Optimism (July); Consumer Price Index (July); Real average hourly earnings (July) Earnings: Circle (CRCL), Pony AI (PONY), On Holding (ONON), CoreWeave (CRWV), Rigetti (RGTI), Cava (CAVA) Here are some of the biggest stories you may have missed overnight and early this morning: July inflation report expected to show prices accelerated Media musical chairs are reshaping the sports landscape Earnings live: Circle pops on higher revenue in first earnings report Intel stock rises after Trump praises CEO's 'amazing story' China urges firms to shun Nvidia chips, trade truce extended Musk accuses Apple of unfairly favoring OpenAI on iPhone Google and IBM believe workable quantum computer is in sight US small business optimism up but uncertainty clouds outlook Switzerland wants binding Trump commitment on gold tariffs Economic data: NFIB Small Business Optimism (July); Consumer Price Index (July); Real average hourly earnings (July) Earnings: Circle (CRCL), Pony AI (PONY), On Holding (ONON), CoreWeave (CRWV), Rigetti (RGTI), Cava (CAVA) Here are some of the biggest stories you may have missed overnight and early this morning: July inflation report expected to show prices accelerated Media musical chairs are reshaping the sports landscape Earnings live: Circle pops on higher revenue in first earnings report Intel stock rises after Trump praises CEO's 'amazing story' China urges firms to shun Nvidia chips, trade truce extended Musk accuses Apple of unfairly favoring OpenAI on iPhone Google and IBM believe workable quantum computer is in sight US small business optimism up but uncertainty clouds outlook Switzerland wants binding Trump commitment on gold tariffs Cannabis stocks soar as President Trump considers reclassifying marijuana Tilray (TLRY) stock rose another 10% in premarket trading on Tuesday after soaring 41% on Monday amid speculation that President Trump may move to reclassify marijuana as a less dangerous drug. The Canadian cannabis company traded hands at over $1 per share for the first time since February. Despite a 60% gain in the past month, however, shares are still off by 30% for the year. Other cannabis stocks saw a major lift as well. Trulieve (TCNNF) gained 38% on Monday, Curaleaf (CURLF) was up 35%, Green Thumb Industries (GTBIF) added 19%, Aurora (ACB) increased 16%, and Canopy Growth (CGC) surged 26%. On Friday, the Wall Street Journal reported that Trump told donors at a New Jersey fundraiser he was considering making marijuana a Schedule III drug, which would ease restrictions on the substance. Trump said he will make a final decision in the coming weeks. "We're looking at reclassification and we'll make a determination over the next — I would say over the next few weeks, and that determination hopefully will be the right one," Trump said. "It's a very complicated subject." Tilray (TLRY) stock rose another 10% in premarket trading on Tuesday after soaring 41% on Monday amid speculation that President Trump may move to reclassify marijuana as a less dangerous drug. The Canadian cannabis company traded hands at over $1 per share for the first time since February. Despite a 60% gain in the past month, however, shares are still off by 30% for the year. Other cannabis stocks saw a major lift as well. Trulieve (TCNNF) gained 38% on Monday, Curaleaf (CURLF) was up 35%, Green Thumb Industries (GTBIF) added 19%, Aurora (ACB) increased 16%, and Canopy Growth (CGC) surged 26%. On Friday, the Wall Street Journal reported that Trump told donors at a New Jersey fundraiser he was considering making marijuana a Schedule III drug, which would ease restrictions on the substance. Trump said he will make a final decision in the coming weeks. "We're looking at reclassification and we'll make a determination over the next — I would say over the next few weeks, and that determination hopefully will be the right one," Trump said. "It's a very complicated subject." Intel is still a disaster Intel (INTC) is rallying premarket as Trump walked back his apparent hate for the company's CEO, Lip-Bu Tan, after meeting on Monday. Don't be fooled by the price action, however. This isn't the case like Apple (AAPL), where CEO Tim Cook kisses Trump's butt and the company is exempt from various tariffs. Intel is a fundamental disaster right now. People in the industry I talk to are unsure if the company will ever come back to a state of health, given 1) how fast AI chip development is occurring, and 2) how far behind Nvidia and AMD Intel is. Intel's statement on the meeting: "Earlier today, Mr. Tan had the honor of meeting with President Trump for a candid and constructive discussion on Intel's commitment to strengthening U.S. technology and manufacturing leadership. We appreciate the President's strong leadership to advance these critical priorities and look forward to working closely with him and his Administration as we restore this great American company." Intel (INTC) is rallying premarket as Trump walked back his apparent hate for the company's CEO, Lip-Bu Tan, after meeting on Monday. Don't be fooled by the price action, however. This isn't the case like Apple (AAPL), where CEO Tim Cook kisses Trump's butt and the company is exempt from various tariffs. Intel is a fundamental disaster right now. People in the industry I talk to are unsure if the company will ever come back to a state of health, given 1) how fast AI chip development is occurring, and 2) how far behind Nvidia and AMD Intel is. Intel's statement on the meeting: "Earlier today, Mr. Tan had the honor of meeting with President Trump for a candid and constructive discussion on Intel's commitment to strengthening U.S. technology and manufacturing leadership. We appreciate the President's strong leadership to advance these critical priorities and look forward to working closely with him and his Administration as we restore this great American company." Japan's Nikkei hits record high on tariff relief, tech rally The Nikkei 225 (^N225) hit a record high Tuesday as easing US tariff fears boosted optimism, led by tech stocks and tariff relief. Bloomberg News reports: Read more here. The Nikkei 225 (^N225) hit a record high Tuesday as easing US tariff fears boosted optimism, led by tech stocks and tariff relief. Bloomberg News reports: Read more here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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