The Wienie 500 was perfect Friday at-work viewing and social media erupted

USA Today

23-05-2025

The Wienie 500 was perfect Friday at-work viewing and social media erupted
The Wienie 500 was the highest drama you could possibly imagine. For a two-lap race between six enormous hot dog-shaped vehicles.
Oscar Meyer's public relations team pulled a minor coup Friday, staging the first-ever race between Weinermobiles at the Indianapolis Motor Speedway. The race, held at 2 p.m. E.T. on what's technically a workday, took over social media and drew upwards of 20,000 live viewers on Fox Sports' YouTube stream alone.
The race itself had everything. Exciting passes (at a maximum speed of 60 miles per hour), a dramatic breakdown and a last-second lead change that, sure, was probably scripted. But pro wrestling is scripted and awesome. Are we really going to hold Weinermobile racing to a higher standard than the art that takes place inside the squared circle?
No, we are going to enjoy it because it's a Friday before a long holiday weekend and there is nothing more American than six enormous sausage-shaped cars duking it out in the heartland of the nation.
In the end, the Sonoran Dog's flameout led to a bold last-second push from Slaw Dog to take home the Borg Weiner Trophy. The final tally was two laps, six cars, one champion and no fewer than 153 hot dog related puns from a broadcast booth clearly reveling in the glory of the dumbest, most beautiful spectacle in racing.
Needless to say, this was a hit.
There's no official word yet if the Weinie 500 will return in 2026. But it better.