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ERBIL, Kurdistan Region - Kurdistan Region Prime Minister Masrour Barzani on Tuesday called for a renewed focus on showcasing the Region's rich cultural heritage and natural beauty, moving beyond its historical narrative of tragedy. He delivered the remarks at the Middle East Tourism Expo (METEX2025), held in Erbil with the participation of around 200 companies from 11 countries.
'For years, our efforts to introduce Kurdistan to the world centered on our national identity through the lens of suffering,' said PM Barzani, adding that 'Kurdistan has much more to offer… It is a place of deep history, rich culture, and peaceful coexistence among diverse religious and ethnic communities.'
'Kurdistan's beauty lies in its diverse nature and how hospitable and friendly its people are, which is a common trait throughout Kurdistan, to make our guests feel at home.'
PM Barzani also emphasized the strategic importance of strengthening the tourism sector.
'Improving our tourism sector will help us introduce Kurdistan to the world so that more people come and visit us and get to know our people and the different parts of our Region better,' he said.
'We must continue to develop services so that more people, whether from Kurdistan or abroad, benefit more from this sector.'
PM Barzani underscored the role of events like METEX2025 in elevating the Kurdistan Region's profile as a key tourist destination.
Today in Erbil, we opened #METEX2025 — a platform for tourism, aviation, and investment.
The path for Kurdistan is clear: more visitors, more trade, more partnerships. That's the future we're building. pic.twitter.com/1MChe2Dn5w
— Masrour Barzani (@masrourbarzani) May 6, 2025
'One of the factors that will help us introduce Kurdistan to the world more effectively is our focus on the tourism sector,' the premier said, stressing that 'by working together and with the [Kurdistan Regional] Government's [KRG] support, such events can serve all of the Kurdistanis.'
The Kurdistan Region premier additionally stressed the importance of restoring and renovating historical sites and cultural relics across the Region 'as each possesses its own unique natural and cultural beauty.'
According to the Kurdistan Region's Tourism Board, nearly eight million tourists visited in 2023, primarily from Iraq's central and southern provinces.
For its part, the KRG in March 2024 announced that 1.7 million tourists had visited the Region in the first three months of that year.
Geographically, the Kurdistan Region is characterized by predominantly mountainous terrain, offering particularly striking natural landscapes in its northern and northeastern areas, especially along the borders with Turkey and Iran.
In addition to its breathtaking natural scenery, the Kurdistan Region is rich in cultural and historical heritage, positioning it as a significant part of ancient Mesopotamia.
The Region is also home to a wealth of archaeological sites, ancient cities, and religious landmarks that bear witness to thousands of years of continuous civilization. These include remnants from the Sumerian, Assyrian, and Median eras, highlighting the Region's deep historical roots.
At the heart of this archaeological landscape stands the Erbil Citadel, widely regarded as the world's oldest continuously inhabited settlement. Dating back to 6000 BC, the Citadel serves as a symbolic and cultural centerpiece of the Kurdistan Region's enduring legacy.
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Iraq's Prime Minister, His Excellency [Mohammed Shia'] al-Sudani visited London in January and between the two governments, there was a trade package worth 12.3 billion pounds [around $16.6 billion] worth of exports announced across a whole range of sectors, and I think that really highlights that there are so many opportunities for us to boost that number in the years ahead, and there's real excitement and momentum from UK companies who are looking at these sorts of announcements and seeing that actually there are opportunities to do more here in Iraq, and of course, our embassy has a role to play in supporting those companies as they navigate how to do business here, how they work out the landscape, whether that be regulatory, which can sometimes be quite complex, or even just how to engage with the ministries here. So, as I said, I think it's very exciting, I think there's a lot more that can be done, and we strongly believe in the UK offer, what UK companies have both in terms of their quality, but also their long-term ambition in overseas markets. What are the main sectors currently driving UK-Iraq trade, and where do you see the greatest opportunities for growth in the near future? So, of the 12.3 billion pound [around $16.6 billion] package that I mentioned, this covered a really wide range of sectors, which included things like telecommunications, large infrastructure projects, defense and security sector, and the list goes on. So, there's a really wide scope for these projects and I think there's exciting growth potential across all of these, but particularly we see in sustainable infrastructure development. For example, Iraq's power generation, we all see in the summer, there's, you know, it's a challenge and so we think the UK has something to offer when it comes to power generation and transmission network and enhancing that, but also in enhancing access to high-quality defense and security capabilities, access to healthcare solutions, and high-quality medications. I think these are all sectors where there's a real chance for our relationship to go from strength to strength and where UK companies have a unique selling point and real expertise and innovative solutions that they can bring. So, these are areas that we're really excited about Among the sectors you mentioned, which do you consider the most promising for further investment and development? The package that was announced during our Prime Ministers' meeting earlier this year was primarily driven by a conversation with the Iraqi government, where they identified key priorities for them, whether that be, as I mentioned, in infrastructure or telecommunications or energy. So, it's a two-way conversation where we are saying we have UK expertise in these areas, and the Iraqi government is saying to us, these are priority projects for us, and it works very well in, you know, if I can use the analogy of matchmaking, we're meeting needs with UK innovation, UK solutions, and it is not limited to one particular sector. So, I think, you know, those opportunities are there. The support that the UK government offers, which I think really helps in a market like Iraq, is through UK Export Finance. That's our leading export credit agency. So, that provides guarantees and loans and insurance underwriting these projects, which gives companies confidence when they're entering a new market. 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It's a good question, and I would say this is still a fairly nascent sector, so there is still a lot of work for us to do to understand the financial and banking sector here in Iraq to understand where some of those collaborations might lie, and also to generate interest from UK banks, UK institutions. As I say, I think that process is still quite early. So, we're engaging. Recently, the ambassador met with leaders in the financial services sector to hear what the challenges and opportunities are and where we might be able to encourage future opportunities. So, I think we're still in early processes. I think a lot of it is about ensuring that the regulatory standards here in those sectors are enough to attract Western corporations and companies, particularly in the banking sector, where there's very high compliance standards, particularly in the UK, and being able to ensure that there's consistency across the board. 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So, the four strategic sectors that were identified are in health, agriculture, green tech, and civil defense, and the purpose of creating a list is so that we can come up with very strategic projects that are high ambition, and where we begin to see successes in these sectors, more and more businesses will want to come to the KRI. So, we would really love to see the KRG bring a number of high-quality, high-value, high-ambition projects to the table for us to scope out where we can bring UK companies and provide solutions in those sectors. I think the relationship is strong. There is scope for it to be stronger, and as we do with companies interested in working in federal Iraq, we provide plenty of support to those operating and wanting to enter KRI as well as a market. Are there specific sectors in the Kurdistan Region that are particularly attractive for UK investment? Could you highlight any success stories that exemplify this potential? Yes, I mean, beside the four sectors that I mentioned that are agreed upon in the trade priorities paper, one sector where we've had particular UK success and the UK companies have contributed a lot is in the education space, where they've really showcased the quality of their offer. And, you know, there's a real appetite for British education standards. So, a big success in this, for example, is the British International University, which is backed by the University of London, providing education for many of KRI's young population and future leaders and the future generation. And we think this is really exciting. It's gone very well, and I think because of the success in this sector, more and more UK educational institutions will see that it's possible and will have an interest. So, this is just one other sector, I think, where there's potential for further collaboration, and that is already going very well. How does the UK government assess and support the role of BP in Iraq's energy sector, particularly regarding its involvement in renewable energy initiatives? So, as you've mentioned, BP, they are a company who are hugely successful here in Iraq and have been here for a very long time. But what I would say is the UK's policy as of March 2021 is that we are not involved with any fossil fuel commercial discussions. So, we have a policy that dictates that we can't be involved in these sorts of negotiations. So, when it comes to BP's work here in fossil fuels, that's not something that we're involved in. We aren't involved in discussions or negotiations, and that's not something that we've provided support on. And as a UK government, we don't dictate to UK companies how they operate or what kind of business ventures they undertake. So, we've not been involved in that process. 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We can facilitate some of those conversations between interested companies and the KRG or the government in federal Iraq, and I think that facilitation, enabling those conversations to understand what the needs are and what the scopes of projects might be and what goods and services UK companies can provide, that's what we do here, and that has yielded success. So, what I would say to investors who are interested in this market is do come, build relationships. Relationships are absolutely crucial. Come and see what is available, come and meet the ministries, come and understand what the needs are and begin a conversation and I think that is where we see the most success, where companies have invested time in building those relationships to then enter the market as smoothly as possible.
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