
Vietnam tuna exports to halal markets rise, but more supporting policies needed
Vietnamese fishermen unload ocean tuna. - VNA/VNS
HANOI: The Vietnam Association of Seafood Exporters and Producers (Vasep) said that the country's tuna exports to Halal markets such as the Middle East, Malaysia, Brunei are on the rise.
The association believes that the halal market is a great opportunity for the tuna industry.
Specifically, the country's tuna exports to the Middle East have been on the rise in the past four years.
Export turnover to this market has increased from US$83 million in 2021 to $113 million last year, an increase of 35 per cent.
Although geopolitical instability has affected tuna exports to the Middle East market, this market block is still highly appreciated as a potential market for Vietnamese tuna.
Tuna exports to other halal markets such as Malaysia and Brunei are also increasing, by 36 per cent and 24 per cent respectively last year.
Currently, more than two billion Muslims live in 112 countries and territories, accounting for 25 per cent of the world's population, concentrated in Asia (62 per cent), especially in the Asean bloc.
The Asia-Pacific region, home to the world's largest Muslim population, consumes more than 63 per cent of global halal products, becoming the centre of this dynamic market.
With its strategic location, Vietnam is considered an important gateway to penetrate this large market.
Strict halal standards and complex certification systems are also significant challenges for businesses. To make it easier for Vietnamese goods to access this market, the Vietnam Trade Office in the United Arab Emirates (UAE) recommended that Vietnam improve its legal system on halal, including developing national standards and certification processes in line with international requirements.
At the same time, the trade office suggested strengthening co-operation in the halal field between Vietnam and the UAE, especially the issuance of certificates according to UAE halal standards.
It was forecast that Vietnamese halal products would face fierce competition with similar products from countries with many years of experience and prestige in this field.
Vasep believes that Vietnam needs to have specific supporting policies, including prioritising budget resources for production and certification, boosting trade promotion and training specialised human resources in halal.
At the same time, there needs to be reputable intermediary organisations to help businesses in the certification process and comply with regulations in export markets.
Regarding this issue, Prime Minister Phạm Minh Chính requested the Ministry of Industry and Trade (MoIT) and the Ministry of Foreign Affairs (MoF), according to their assigned functions and tasks, to do research into developing a plan to promote Halal food exports.
"This will be an opportunity for Vietnamese tuna businesses to expand their export markets in the context of difficulties in exporting to major markets such as the US and EU," noted Vasep. — Vietnam News/ANN

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Free Malaysia Today
an hour ago
- Free Malaysia Today
Asean urged to balance AI innovation with human values
Malaysia is exploring how AI can be used in weapons systems, cybersecurity, data analysis and other areas as other countries in Asean also press ahead. (Envato Elements pic) PETALING JAYA : As artificial intelligence (AI) rapidly advances, institutions from government agencies to small and medium enterprises have long since recognised the need to integrate the technology into their operations. Malaysia's defence ministry is exploring how AI can be used in areas like weapons systems, cybersecurity, and data analysis, with other countries across Asean also pressing ahead. Indonesia is partnering with Turkey to develop AI-powered drones, while Vietnam's defence tech arm, Viettel, is integrating AI into radar and electronic warfare systems. As Asean chair this year, Malaysia has also led digitalisation efforts among small and medium enterprises, allocating RM100 million in grants and RM900 million in loans to promote automation and AI adoption to boost productivity. However, diplomats and analysts have raised concerns over the over-reliance on AI technology and called for a more balanced and human-centred approach surrounding its governance. At the 2025 Fortune Asean-GCC Economic Forum, Prime Minister Anwar Ibrahim said Malaysia should not abandon human values when adopting AI, and called for legislation to protect digital sovereignty. Human-centric approach Rafael Daerr. European Union ambassador to Malaysia Rafael Daerr told FMT that both Asean and the EU shared the same view: that AI must remain people-centric. As AI will have far-reaching consequences on the future, he said that it was crucial to find the appropriate balance 'between ensuring a form of regulation or governance framework that maintains the maximum space for innovation and to make it as human-centred as possible'. Analysts have also urged caution in deploying AI in military contexts, especially amid rising tensions in the South China Sea and instability in Myanmar. Faizal Abdul Rahman. Faizal Abdul Rahman, a research fellow at Singapore's S. Rajaratnam School of International Studies, noted that AI-powered propaganda is already shaping narratives in the South China Sea, describing it as a new front in cognitive warfare. 'AI cognitive warfare would be a tactic that claimant countries need to prepare for,' Faizal said. However, he said it remains unclear whether Asean nations are willing to accept regulatory limits that could constrain their strategic manoeuvring in the South China Sea, a highly contested body of water where China, through its 'nine-dash line', has asserted sovereignty and maritime claims over a large swathe. Faizal said negotiations over the Asean-China code of conduct, which have dragged on for over two decades, suggest that there is more pessimism than optimism in resolving the dispute. Rising AI-powered cybercrime Besides military applications, AI is also fuelling a rise in sophisticated cross-border cybercrime, particularly scams and fraud driven by generative AI, deepfakes and voice cloning. A 2023 UN report revealed that cybercriminals in East and Southeast Asia defrauded victims of up to US$37 billion through AI-powered scams. Dusit Manapan. In an interview with FMT, Dusit Manapan, an adviser to Thailand's foreign minister, said Myanmar's political instability brings risks of an increase in crimes such as commercial scams, drug trafficking and weapons trading. He said the Thai government's 'harsh measures' to hinder these criminal activities along the Myanmar border have only been partly successful, as the perpetrators always found a way to replace what they have lost. Dusit also said the nation's aerial surveillance through drones has also been hindered by advanced counter-technology. 'The people over there possess high technology to jam our drones, and I think they have the resources and ability to procure some high-tech equipment. This is a business that makes a lot of money for them,' he said. The Asean Community Vision 2045, adopted at the 46th Asean Summit last week, incorporates AI as a critical component of the region's development strategy. Malaysia will lead the establishment of the Asean AI safety network, to institutionalise regional principles of AI safety, ethics, and governance, positioning the region as a leader in responsible AI development.


Free Malaysia Today
an hour ago
- Free Malaysia Today
Asean's balancing act in an era of US-China rivalry
Key themes discussed by Asean leaders at the bloc's 46th summit in Kuala Lumpur last month included regional resilience and strategic diversification. (Bernama pic) PETALING JAYA : As US-China geopolitical tensions escalate across multiple fronts, from tariffs to technology disputes, Asean finds itself navigating the complexities of balancing its ties with the world's two largest economies. The 10-member bloc depends on US investments and access to Western markets, while China, its top trading partner, has become deeply embedded in its supply chains. Denis Hew. Denis Hew, senior fellow at the Lee Kuan Yew School of Public Policy, said Asean's ability to stay neutral is shrinking fast, with China's economic reach across Southeast Asia constantly growing. 'The US is becoming more protectionist, but it's gone beyond that. It's beginning to undermine the existing economic order,' he said, pointing to the weakening of institutions such as the World Trade Organization (WTO) and the UN. 'China's trade and production linkages with Asean have grown significantly, making the relationship an important part of the region's economic landscape.' He warned that without stronger internal cohesion, Asean risks being shaped more by outside powers than its own priorities. Navigating a shifting global order Economist Jeffrey Sachs, a professor at Columbia University, said the global order is shifting towards multipolarity, with Asia coming to the fore after a long era of Western dominance. Jeffrey Sachs. He said Asean should resist the pressure to pick sides, and that global powers must learn to work with the 10-nation bloc and other similar groupings around the world. Tricia Yeoh of the University of Nottingham Malaysia said Asean must rethink how it engages with the US, especially in the light of Washington's inconsistent approach to the region. It should also not rely too much on China, she added. Tricia Yeoh. Yeoh said Asean must build broader ties with regions such as the EU, Latin America and Africa. 'These global ties will strengthen Asean's resilience in the face of growing conflict and deepening uncertainty—not just in economics and trade, but also in security and cultural spheres,' she said. Diversifying through strategic summits Asean, for its part, is trying to avoid being boxed in. The regional bloc recently held its first Asean-Gulf Cooperation Council-China Summit, aimed at strengthening trade and connectivity. This trilateral push reflects Asean's strategy to avoid dependence on any one power and instead anchor stability through a broad web of partnerships. However, this strategy of non-alignment is not something new. As far back as in 1970, Malaysia, then under prime minister Abdul Razak Hussein, led efforts to promote Asean's neutrality. The Zone of Peace, Freedom and Neutrality (Zopfan), was formalised two years later, affirming Asean's commitment to remain free from external interference amid the ongoing Cold War tensions. Sachs said Zopfan remains relevant, and the region must stay open to all without being pulled into global conflict. With the room for neutrality narrowing, Asean is left walking a tightrope. However, that does not mean it is powerless. 'If Asean can get its act together and integrate deeper, it can be a formidable economic entity. Some estimates suggest that by 2030, this could be a US$4 trillion regional economy, the fourth largest in the world, if integrated,' Hew said.


The Star
an hour ago
- The Star
Vietnamese enterprises eye markets in Middle East
Vietnamese steel exporters alone faced 32 trade defence investigations from 12 markets last year, nearly double the figure in 2023. — VNA/VNS HANOI: As global trade faces growing uncertainty and tariff risks, particularly from the United States, Vietnamese businesses are increasingly turning to the Middle East as a stable, untapped export market. According to Pham Binh An, deputy director of the Ho Chi Minh City Institute for Development Studies, the new US tariff policies are adding pressure on countries like Vietnam, prompting many firms to seek markets that are less exposed, such as the Middle East. Vietnamese steel exporters alone faced 32 trade defence investigations from 12 markets last year, nearly double the figure in 2023. Additionally, the European Union's Carbon Border Adjustment Mechanism, which came into force in October 2023, demands strict carbon reporting from exporters. Against this backdrop, businesses like Secoin, a leading manufacturer of premium decorative products, are diversifying away from traditional markets. The United States once accounted for over 50% of the company's export revenue, but it is no longer a top priority, according to Secoin chief executive Vo Thi Lien Huong. Secoin is restructuring to spread risks and avoid putting all eggs in one basket. Secoin now sees the Middle East as a key growth market, given its strong demand for artistic, highly personalised products, an area where the company excels. Secoin is investing in research to develop exclusive high-end lines for the region. The recently signed Comprehensive Economic Partnership Agreement between Vietnam and the United Arab Emirates in October 2024 is expected to further boost trade and investment opportunities in the region. Other Vietnamese businesses are also gaining presence in the Middle East. Dony Garment Co, for example, has maintained an annual export growth rate of between 15% and 20% to the region, even without formal trade incentives. — Viet Nam News/ANN