DEI boycott organizer calls for protests against Dollar General
A Georgia pastor who previously called for a 'full Target boycott' over the company's decision to halt its diversity, equity and inclusion (DEI) efforts has now called for protests against Dollar General, according to USA Today.
'Target is canceled since they have betrayed and walked away from our community, and we've gone on from there,' the Rev. Jamal Bryant said, per USA Today. 'We're done with Target, and then our next focus will be around Dollar General.'
According to USA Today, Bryant's TargetFast group is launching a protest targeting Dollar General in which the company's email account and phone lines will be swamped alongside a social media campaign.
'Like other corporations, Dollar General has bowed to pressure from the Trump administration and rolled back their diversity, equity and inclusion initiatives,' Bryant said, per USA Today. 'Dollar General also needs to be held accountable for failing to invest in the very Black and low-income communities that make up the backbone of their customer base.
Bryant previously stated that the goal of his Target boycott was to persuade the corporation to reinstate policies aimed at promoting racial equity, including supporting career development for Black employees and increasing the use of Black-owned brands and businesses.
'Target is absolutely dedicated to fostering inclusivity for everyone – our team members, our guests and our supply partners. Today, we are proud of the progress we've made since 2020 and believe it has allowed us to better serve the needs of our customers,' a spokesperson for Target said in an emailed statement to The Hill.
The Hill has reached out to Dollar General for comment and Bryant for further comment.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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