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Mitsumi Distribution, a premier IT, Telco, and value distributor across the Middle East and Africa, is poised to participate in GITEX Africa 2025 and showcase a range of future-oriented, AI-driven technology products.
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Tahawul Tech
30-04-2025
- Tahawul Tech
Mitsumi Distribution celebrates growth at GITEX Africa 2025
Mitsumi Distribution, a leading technology distributor specialising in IT, Telco, AI, and enterprise solutions across Africa and the Middle East, proudly reflects on its successful participation at GITEX Africa 2025. As digital transformation accelerates across the region, Mitsumi continues to drive innovation through meaningful engagements, powerful collaborations, and a strong commitment to enabling technology access across diverse markets. Strengthening Industry Connections and Strategic Alliances GITEX Africa 2025 served as a dynamic platform for Mitsumi to connect with partners, vendors, and customers from across the continent. The event brought together industry pioneers and thought leaders to exchange ideas, explore emerging technologies, and identify new avenues for business growth. For Mitsumi, it was an opportunity to reinforce its position as a trusted partner in IT distribution while deepening its strategic relationships. 'Events like GITEX are critical for shaping the future of our industry', said Rajveer Shah, Director at Mitsumi Distribution. 'They create an ecosystem where innovation, collaboration, and opportunity converge. At Mitsumi, we see these engagements not just as marketing touchpoints, but as powerful business enablers that lead to long-term value for our partners and customers'. Strategic Contract Signing with Barracuda A major highlight of the event was the contract signing between Mitsumi Distribution and Barracuda. This strategic agreement marks a significant milestone in Mitsumi's efforts to expand its cybersecurity offerings and deliver enterprise-grade solutions to customers across Africa. The contract formalizes a long-term partnership and reflects Mitsumi's commitment to providing secure, scalable, and AI-powered cybersecurity technologies. As the region faces growing cyber threats and complex IT challenges, the collaboration with Barracuda will help organisations strengthen their digital defences and build resilient infrastructures. Shaping the Future Through AI and Strategic Industry Events Mitsumi's presence at GITEX Africa 2025 also highlighted its growing emphasis on AI as a transformative force in business. From intelligent computing and predictive analytics to AI-enabled infrastructure, Mitsumi is driving access to emerging technologies that help enterprises scale, adapt, and compete in fast-evolving markets. Rajveer Shah added, 'GITEX is more than just an event – it's where the future of technology takes shape. Our participation allows us to not only introduce the latest AI-driven innovations to the market but also to understand evolving business needs and form meaningful connections. These insights are crucial as we continue to deliver intelligent, future-ready solutions to our partners and customers'. Driving Digital Transformation Across Africa As organisations across the continent seek to modernise their IT infrastructure, Mitsumi ensures access to the latest enterprise solutions – ranging from high-performance hardware to integrated cloud ecosystems. The company's deep vendor network, robust distribution channels, and localised support continue to empower businesses to operate smarter, faster, and more securely. Beyond delivering advanced products, Mitsumi supports long-term IT investments through optimised procurement strategies, streamlined supply chain operations, and expert technical support. This enables enterprises to maintain agility, enhance security, and future-proof their operations. Looking Ahead With the momentum from GITEX Africa 2025 and new strategic partnerships in place, Mitsumi Distribution is well-positioned to continue driving digital transformation across Africa and the Middle East. As the demand for AI, cybersecurity, and next-generation IT solutions grows, Mitsumi remains committed to empowering businesses with the tools they need to thrive in an increasingly digital world. Image Credit: Mitsumi Distribution
Tahawul Tech
29-04-2025
- Tahawul Tech
Misumi Distribution celebrates growth at GITEX Africa 2025
Mitsumi Distribution, a leading technology distributor specialising in IT, Telco, AI, and enterprise solutions across Africa and the Middle East, proudly reflects on its successful participation at GITEX Africa 2025. As digital transformation accelerates across the region, Mitsumi continues to drive innovation through meaningful engagements, powerful collaborations, and a strong commitment to enabling technology access across diverse markets. Strengthening Industry Connections and Strategic Alliances GITEX Africa 2025 served as a dynamic platform for Mitsumi to connect with partners, vendors, and customers from across the continent. The event brought together industry pioneers and thought leaders to exchange ideas, explore emerging technologies, and identify new avenues for business growth. For Mitsumi, it was an opportunity to reinforce its position as a trusted partner in IT distribution while deepening its strategic relationships. 'Events like GITEX are critical for shaping the future of our industry', said Rajveer Shah, Director at Mitsumi Distribution. 'They create an ecosystem where innovation, collaboration, and opportunity converge. At Mitsumi, we see these engagements not just as marketing touchpoints, but as powerful business enablers that lead to long-term value for our partners and customers'. Strategic Contract Signing with Barracuda A major highlight of the event was the contract signing between Mitsumi Distribution and Barracuda. This strategic agreement marks a significant milestone in Mitsumi's efforts to expand its cybersecurity offerings and deliver enterprise-grade solutions to customers across Africa. The contract formalizes a long-term partnership and reflects Mitsumi's commitment to providing secure, scalable, and AI-powered cybersecurity technologies. As the region faces growing cyber threats and complex IT challenges, the collaboration with Barracuda will help organisations strengthen their digital defences and build resilient infrastructures. Shaping the Future Through AI and Strategic Industry Events Mitsumi's presence at GITEX Africa 2025 also highlighted its growing emphasis on AI as a transformative force in business. From intelligent computing and predictive analytics to AI-enabled infrastructure, Mitsumi is driving access to emerging technologies that help enterprises scale, adapt, and compete in fast-evolving markets. Rajveer Shah added, 'GITEX is more than just an event – it's where the future of technology takes shape. Our participation allows us to not only introduce the latest AI-driven innovations to the market but also to understand evolving business needs and form meaningful connections. These insights are crucial as we continue to deliver intelligent, future-ready solutions to our partners and customers'. Driving Digital Transformation Across Africa As organisations across the continent seek to modernise their IT infrastructure, Mitsumi ensures access to the latest enterprise solutions – ranging from high-performance hardware to integrated cloud ecosystems. The company's deep vendor network, robust distribution channels, and localised support continue to empower businesses to operate smarter, faster, and more securely. Beyond delivering advanced products, Mitsumi supports long-term IT investments through optimised procurement strategies, streamlined supply chain operations, and expert technical support. This enables enterprises to maintain agility, enhance security, and future-proof their operations. Looking Ahead With the momentum from GITEX Africa 2025 and new strategic partnerships in place, Mitsumi Distribution is well-positioned to continue driving digital transformation across Africa and the Middle East. As the demand for AI, cybersecurity, and next-generation IT solutions grows, Mitsumi remains committed to empowering businesses with the tools they need to thrive in an increasingly digital world. Image Credit: Mitsumi Distribution
Arabian Post
28-04-2025
- Arabian Post
Salesforce Unveils Agentforce at GITEX Africa, Pioneering AI-Driven CRM Evolution
Salesforce has introduced its autonomous AI platform, Agentforce, at GITEX Africa 2025 in Marrakech, Morocco, marking a significant advancement in customer relationship management technology. This launch underscores Salesforce's commitment to integrating artificial intelligence into business operations across the African continent. -Powered, Data-Driven Customer Relationship Management – Voxafrica, Salesforce Soars at GITEX Africa: Unveiling Artificial Intelligence -Powered, Data-Driven Customer Relationship Management ) Agentforce is designed to enhance efficiency and customer satisfaction by automating tasks in service, sales, marketing, and commerce. At the core of this platform is the Atlas Reasoning Engine, which enables AI agents to analyze data, make decisions, and execute tasks with minimal human intervention. This system allows organizations to build, customize, and deploy AI agents quickly using low-code tools, streamlining operations and reducing the need for extensive programming knowledge. Marc Benioff, Chair and CEO of Salesforce, emphasized the transformative potential of Agentforce, stating that it represents a new era of intelligent agents that actively drive customer success. He highlighted the platform's ability to integrate AI across various workflows, enhancing customer interactions and business growth. The platform's capabilities were demonstrated at GITEX Africa, where attendees experienced firsthand how Agentforce can personalize customer interactions and build lasting loyalty. Salesforce's booth showcased the Data Cloud platform, which connects and harmonizes customer data in real-time, providing a comprehensive view of customer needs and behaviors. -Powered, Data-Driven Customer Relationship Management ) Omar Oualif, Regional Sales Director for Africa at Salesforce, noted that GITEX Africa provided an ideal venue to showcase how AI, data, CRM, and trust are revolutionizing businesses across the continent. He highlighted the platform's potential to drive growth and success in Africa's rapidly expanding markets. -Powered, Data-Driven Customer Relationship Management , Salesforce Soars at GITEX Africa: Unveiling Artificial Intelligence -Powered, Data-Driven Customer Relationship Management – Voxafrica) Agentforce's integration with existing Salesforce platforms, including Slack, allows for seamless deployment across various business functions. The platform also features a Partner Network, enabling customers to deploy pre-built agents and utilize agent actions from partners like Amazon Web Services, Google, IBM, and Workday. Companies such as OpenTable, Saks, and Wiley have already adopted Agentforce, reporting significant improvements in customer service efficiency and case resolution rates. For instance, Wiley has seen over a 40% increase in case resolution by leveraging Agentforce to handle routine inquiries, allowing human agents to focus on more complex cases. Salesforce's participation in GITEX Africa also included panel discussions on 'Trusted AI & Ethics in Africa,' addressing critical issues surrounding AI development and deployment, with a focus on ethical considerations and preventing information manipulation. -Powered, Data-Driven Customer Relationship Management –
