Truecaller Ads Strengthens Focus in Middle East and Africa with Appointment of Saraswati Agarwal as Regional Sales Head
Saraswati has over 15 years of prior experience in the industry with companies such as Bloomberg, CNN, ITP Media group, driving revenue growth and market expansion across luxury, digital, and media sectors. She has a degree in Electronics and Telecommunications from the University of Mumbai.
'I'm pleased to welcome Saraswati to the Truecaller team,' said Hemant Arora, VP, Global Ad Sales Business, Truecaller. 'Truecaller has become a household name across key African markets like Egypt, Nigeria, South Africa, and Kenya; some of the most noteworthy and strategically important regions within MEA. Our strong market presence, combined with deep user engagement, has fueled the rapid growth of our advertising business. With over 34 strategic partners in the region, Truecaller Ads has built a solid foundation, and we're now entering an exciting new phase of expansion.
'With Saraswati's appointment, we're strengthening our sales footprint across these key markets to offer more tailored, locally-relevant support to our partners and growing advertiser base. She brings a proven track record in digital advertising and deep regional expertise—perfectly aligned with our ambition to deliver innovative digital solutions and the highest level of customer service.'
'I am thrilled to join Truecaller at such an exciting time of growth and innovation,' said Saraswati Agarwal, Regional Sales Head for the Middle East and Africa at Truecaller. 'With the launch of our new, high-impact ad formats, we are uniquely positioned to help brands connect more effectively with their audiences. I look forward to working closely with our partners to deliver smart, performance-driven advertising solutions that truly resonate across the region.
'Looking ahead, I am excited to contribute to Truecaller's mission and broaden our footprint in MEA by unlocking new opportunities and building long-term value for our customers.'
The advertising market in the MEA region is experiencing significant growth, particularly in the digital realm with the Advertising Market projected to reach USD 44,827 million by 2032, growing at a CAGR of 23.9% from 2024-2032 as per recent reports, fueled by increasing internet and smartphone penetration. Brands are shifting focus to programmatic advertising, mobile video, and influencer marketing to target the region's young, tech-savvy population.
Truecaller Ads solutions offer clients a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
7 hours ago
- Gulf Today
How Gulf Millennials are trading like It's Instagram
There was a time when investing was for the lucky few — the rich, the serious, the kind who wore suits to breakfast. Now it's for everyone. Even that twenty-something guy flipping through trading apps in a Sharjah coffee shop, pretending to read poetry. He isn't reading. He's trading — or rather, copying someone else's trade with a single tap. They call it social trading, and Gulf youth are hooked. No all-nighters with charts. No pretending to understand 'Bollinger Bands.' Just find someone who looks like they know what they're doing and copy them, like a recipe from TikTok. Simple. Exciting. Risky It started as whispers: someone's cousin made money in forex; a friend in Dubai cashed out on crypto. People doubted it — 'Just luck,' they said. Then more joined: quiet ones, loud ones, reckless ones. The whispers became movement. A generation raised on Instagram wanted their money to move as fast as their thumbs. Slick apps with shiny charts and 'Top Traders This Week' banners. Users scroll, follow, copy. Wins are thrilling. Losses happen, too — but people keep going. Enter the platforms This isn't only about money; it's about belonging. Open the app and see: 'TraderX is up 28% this month,' with comments and mini fan clubs cheering them on. Trader-influencers are the new reality. 'Buy EUR/USD.' You don't know why — but you click. Social trading is fast, communal, and addictive, like watching reels with cash on the line. The Gulf's young traders want it all now — real-time, bite-sized, and story-driven. Not stiff, calculator finance. They want apps that move like apps, not bank websites from 2003. Stories sell: 'How I made 200 AED in five minutes,' 'Portfolio glow-ups,' lunch-break trades. Social trading adds community to money. A woman shares crypto tips; a guy trades between meetings. Why the Gulf Loves It Little tribes form around risk and reward. Critics call it gambling, and maybe it is — but excitement drives adoption. Behind the scenes, brokerages scramble to adapt. They need platforms that offer copy trading, real-time alerts, and tech that feels effortless. That's where ScaleTrade comes in — giving brokers modular, white label solutions built for this generation. Social trading is about vibe , and ScaleTrade powers it. The future generations come fast, flashy, and maybe wiser. AI may pick your trades in a couple years from now. Apps might warn: 'Too risky.' But once people taste the power to trade, to follow, to win , they won't let go.
Web Release
9 hours ago
- Web Release
Al Ansari Exchange Addresses Indian Rupee Drop to Near Record Lows and Its Implications for UAE Remittance Market
Al Ansari Exchange, a leading remittance and foreign currency exchange service provider in the UAE, has highlighted the recent sharp decline of the Indian rupee against the UAE dirham, which is pegged to the U.S. dollar. The rupee has approached record lows, trading around ?23.91 per AED, with intra-week fluctuations between ?23.63 and ?23.95. This marks one of the weakest levels in recent years and has drawn significant attention from expatriate communities and businesses with exposure to India. The drop in the Indian rupee has been driven by several factors, including heightened trade tensions between the United States and India, particularly the threat of new tariffs on Indian exports of up to 25 percent. These developments have unsettled investors and triggered capital outflows from Indian markets. July 2025 witnessed the rupee's lowest monthly performance since 2022, with foreign equity sell-offs exceeding USD 2 billion. Additionally, the Reserve Bank of India has taken a more cautious stance on currency intervention, allowing the rupee to adjust more freely to external factors. Global geopolitical concerns and rising oil prices have further weighed on India's import bill, exacerbating the currency's decline. For consumers in the UAE, this development is already influencing remittance and currency exchange patterns. Al Ansari Exchange has observed a surge in remittance activity, as Indian expatriates take advantage of the more favourable rates to send additional funds back home. The stronger conversion value is allowing customers to remit significantly higher amounts in rupees for the same dirham outlay, providing tangible benefits to families and dependents in India. At the same time, businesses and individuals engaged in trade with India are reviewing their hedging strategies and timing of transactions in light of the increased volatility. In response to the surge in remittance demand, Al Ansari Exchange has ensured sufficient liquidity across its nationwide branch network and digital channels, while continuing to provide competitive rates and transparent pricing. The company has also launched targeted initiatives to attract customers during this period, including special promotional offers, rate alerts via its mobile application, and expanded staffing at high-demand branches to ensure smooth and efficient service. Commenting on the situation, Rashed A. Al Ansari, CEO of Al Ansari Exchange said: 'The current exchange rate presents a unique opportunity for Indian expatriates in the UAE to maximise the value of their remittances. While the outlook for the rupee remains influenced by global and domestic factors, we are fully prepared to meet the increased demand and provide our customers with the best possible value and service during this period of heightened currency volatility.' Al Ansari Exchange reaffirmed its commitment to supporting customers with reliable and efficient remittance solutions, even as currency markets remain uncertain. The company continues to monitor global economic developments closely and remains focused on delivering safe, transparent, and customer-centric services.
Arabian Post
10 hours ago
- Arabian Post
UAE Hosts Key Africa Debate Conference in Dubai
The Africa Debate conference, a pivotal event focusing on trade and investment across the African continent, is set to take place on 30 September 2025 in Dubai. Organised by Invest Africa in partnership with the UAE government, this flagship conference aims to address critical issues surrounding economic growth, investment opportunities, and regional collaboration in Africa. Held in cooperation with the UAE Ministry of Foreign Trade, the conference will bring together top-level representatives, business leaders, and policymakers from both Africa and the UAE. The event is expected to provide a platform for high-level discussions on strategies for fostering sustainable economic development, deepening commercial ties, and enhancing trade links between the two regions. Key topics of discussion will include boosting intra-Africa trade, attracting foreign direct investment into African markets, and fostering public-private partnerships to address infrastructure challenges. The conference will also focus on sectors such as renewable energy, agriculture, technology, and healthcare, areas that have seen significant growth and investment potential in Africa in recent years. ADVERTISEMENT One of the standout features of the event is the presence of African leaders, corporate executives, and development agencies who will share their insights into the current landscape and future outlook for the continent's economic prospects. UAE-based businesses and investors, well-known for their robust presence in global markets, are expected to engage in direct dialogues with African counterparts to explore opportunities for collaboration. Dubai's role as a business hub and a gateway between Africa, Asia, and Europe has further enhanced the city's appeal as the host venue for such an important gathering. The city's infrastructure, combined with its strategic location, makes it an ideal setting for bridging the economic divide and fostering discussions on cross-continental trade agreements. Furthermore, the UAE has positioned itself as a key player in strengthening relations with African nations, supporting development initiatives, and promoting its own businesses' expansion into African markets. As part of the event, several panel discussions and networking sessions will allow attendees to examine trends in African markets and identify innovative solutions to address the continent's challenges. These include exploring new financing models, overcoming trade barriers, and accelerating Africa's digital transformation. The ongoing rise of Africa's middle class and the growing demand for consumer goods, healthcare, and technological solutions present significant opportunities for businesses operating within the continent. The UAE's increasing focus on fostering economic diversification aligns with its broader strategic goals, such as its Vision 2021 and Vision 2030 agendas. By investing in industries like technology, sustainability, and infrastructure, the UAE is strengthening its own position as a leader in both the regional and global markets. The Africa Debate conference aligns with these goals, offering a unique opportunity for the UAE to collaborate with Africa's emerging markets while simultaneously furthering its international economic footprint. The event's timing is particularly significant given Africa's robust economic growth trajectory, despite facing several challenges such as political instability and infrastructure gaps. Trade agreements such as the African Continental Free Trade Area are expected to play a central role in the dialogue, with participants examining how the deal can be leveraged to boost intra-Africa trade and reduce reliance on external markets.
