TCS joins hands with Kuwait's Jazeera Airways for AI-driven digital transformation
Tata Consultancy Services (
TCS
) has announced a strategic partnership with Kuwait-based
Jazeera Airways
to spearhead an AI-led digital transformation initiative aimed at elevating
customer experience
and improving operational efficiency.
As part of the collaboration, TCS will revamp Jazeera Airways' digital platforms, including its website and mobile apps, and roll out an advanced
AI-powered chatbot
designed to deliver a more intuitive and hyper-personalized travel experience for customers.
Leveraging its expertise in artificial intelligence, platform engineering, and user experience design, TCS plans to craft a seamless digital journey tailored to modern travellers' expectations.
'By leveraging TCS' expertise in agentic AI and platform engineering, Jazeera Airways aims to unlock new revenue streams, enhance its digital channels, and deliver hyper-personalized customer experiences, positioning itself at the forefront of innovation and customer-centric transformation in the aviation sector,' the company said in a statement.
Barathan Pasupathi, CEO of Jazeera Airways, stated that the partnership with TCS is laying the foundation for a new era of travel that is focused on creating seamless, customer-first experiences.
Founded in 2004 as the Middle East's first private airline, Jazeera Airways currently operates flights to over 60 destinations across the Middle East, South Asia, and Europe, having served more than 5 million passengers to date.
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