Sitha App: Gig Economy For Her
Named after the goddess from Ramayana who stood strong through trials and turmoil, the name stands for 'She Is The Hero Always'. 'Every woman has something she can offer, and our platform helps her turn that into an income stream,' Swathi explains.
Available on iOS and Android, the Sitha app enables women to list services or products be it tuitions, handmade jewellery, baking, decoration, or dance classes and directly connect with customers. 'You don't need to be a techie or even have prior business experience. If you have a skill, that's enough,' she adds.
What makes Sitha unique is its dual economy model: it supports both service providers and product sellers, all within a single app. 'Whether you're a journalist who also teaches classical dance, or a homemaker who bakes amazing cupcakes, Sitha gives you visibility and a marketplace,' Swathi says.
For women worried about using tech or navigating a digital platform, Sitha offers handholding too. 'If someone sends a message on WhatsApp, our team will call and help them create their profile. We even upload their services for them in some cases,' she says. Importantly, there's no charge for this.
The app is currently live in India and offers over 20 categories of services. The goal is to keep expanding, building based on real feedback from the community. 'Right now, we're focusing on infrastructure — giving women a place to start. Next, we'll help with branding, leads, and building a customer base,' Swathi shares.
And it's all built with heart. The journey to launching Sitha took about a year. From researching market gaps to multiple design iterations, every step has been led by one core belief 'work should be accessible to every woman'. 'Not everyone wants a 9-to-5 job. Life is unpredictable, you might lose a job, or need to take a break. Sitha is that gentle fallback that says, 'Hey, you still have something to offer. Let's make it work',' the entrepreneur reminds.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hans India
35 minutes ago
- Hans India
Google Search Now Lets You Chat with AI Using Voice in New ‘Search Live' Mode
Google is ushering in a new era of voice-enabled search with its latest feature—Search Live in AI Mode—now rolling out on the Google app for Android and iOS. Previewed at the recent Google I/O conference, this experimental feature is currently available to users in the United States who have opted into the AI Mode through Google Labs. This innovative voice interaction capability is powered by a customized version of Google's Gemini AI model, tailored specifically for natural and dynamic conversations. The system draws on Google's robust search infrastructure to deliver real-time, high-quality responses that adapt seamlessly to users' spoken queries. One of the core technologies behind this feature is query fan-out, which broadens the scope of web content shown to users. This ensures that people receive not just a direct answer, but also a diverse range of sources to explore further. The new voice feature is designed with mobility and multitasking in mind. For example, users can simply tap the 'Live' icon in the Google app and ask something like, 'What are some tips for preventing a linen dress from wrinkling in a suitcase?' The AI responds aloud, making it easier to get help while your hands are full—whether you're packing or cooking. Google highlights that users can continue the conversation naturally with follow-ups like, 'What should I do if it still wrinkles?' All while viewing relevant web links on screen that provide deeper context—without disrupting the flow of conversation. When activated, the interface shows a sparkle-badged waveform icon beneath the search bar—the same used for Gemini Live. Alternatively, users can access it via a new button next to the search field. The full-screen view supports both light and dark themes, featuring a gradient 'G' in the top-left corner and an arc-shaped waveform in AI Mode colors. Additional controls include a pill-shaped Mute/Unmute button, and a 'Transcript' toggle for switching to text-based interaction. Importantly, this feature supports background operation, allowing the voice session to continue even if the user locks their screen or opens another app. To end the session, users can tap the 'X' in the corner. The overflow menu provides access to Search history and Voice settings, including four distinct modes: Cassini, Cosmo, Neso, and Terra—each offering different interaction styles or personalities. As voice-based AI becomes more central to how we engage with technology, Google's latest feature is a major step toward making search more conversational, personalized, and hands-free.
&w=3840&q=100)
Business Standard
44 minutes ago
- Business Standard
Meta brings passkey support to Facebook for password-less sign-ins: Details
Meta is rolling out passkey authentication support for Facebook on iOS and Android devices, offering users a simpler and more secure way to access their accounts. Instead of using passwords or SMS-based one-time codes, users can now log in using biometric authentication such as fingerprint, face scan, or a device PIN — all securely stored on their mobile device. Support for passkeys on Messenger will follow in the coming months. Meta confirmed that the same passkey set-up used for Facebook will also apply to Messenger. Meta's messaging app WhatsApp already supports passkeys. Microsoft, too, has made passkeys the default login method for all new accounts created since May 1, as part of its broader push towards a passwordless future. Other major platforms like Google, Apple iCloud, and Adobe have also adopted passkey authentication. What are Passkeys? Passkeys are a modern, secure alternative to traditional passwords. Instead of typing a password, users authenticate themselves using biometrics like fingerprints or facial recognition, or a device PIN. Passkeys consist of two components: one part is stored on the website's server, while the other remains on the user's device. This means even if a server is compromised, an attacker would still need the user's device to access the account. As a result, passkeys are resistant to phishing and provide a more secure authentication method that works across devices supporting biometric or PIN-based logins. Messenger and Meta Pay Meta confirmed that in the coming months, users will be able to use the same passkey set-up for Messenger, allowing for secure logins and encrypted message back-up protection. Passkey integration is also coming to Meta Pay. Users will be able to autofill payment information securely during purchases, adding convenience without compromising on security. How to set up a passkey on Facebook Users can set up and manage passkeys from the Accounts Centre within the Facebook app: Open the Facebook app and navigate to 'Settings.' Tap 'Password and security' within the 'Account Center.' Select the 'Create passkey' option. Use your fingerprint, face scan, or PIN to create the passkey. Once created, the passkey will be available for future logins.
India Today
an hour ago
- India Today
Facebook rolls out Passkey support on mobile for password-free login
In a significant step towards password-free security, Facebook has introduced passkeys as an alternative login method for users on Android and iOS platforms. The move is aimed at simplifying the login process while bolstering protection against online threats such as phishing and credential theft. The announcement, made via a newsroom post by Facebook's parent company Meta, outlines how passkeys will replace traditional passwords with biometric or device-specific authentication methods. With this system, users can log in using the same fingerprint, facial recognition, or PIN that they already use to unlock their smartphones, eliminating the need to remember complex passwords. advertisementInitially available for the Facebook app on mobile devices, the feature is expected to expand to Messenger in the coming months. Meta also confirmed that this feature will eventually support other uses such as secure access to encrypted chats and autofill payment credentials through Meta does Facebook's Passkeys mean?Passkeys are a new type of login credential developed under the FIDO (Fast Identity Online) Alliance, designed to enhance digital security. Unlike traditional passwords, which can be stolen or guessed, passkeys are cryptographic keys stored securely on a user's device. They are unique to each account and offer strong resistance to common attacks such as phishing, brute-force attempts, and credential stuffing. Facebook's integration of this technology means that, once enabled, users can sign in to their account simply by unlocking their device. The process does not transmit any biometric data to Facebook; instead, all authentication details — whether fingerprint, facial scan or PIN — remain securely stored on the device Passkey: AvailabilityadvertisementWhile the feature is now live for Facebook users on smartphones, it is not yet available on desktop or web browsers. This means users accessing Facebook from a laptop or desktop computer will still be required to enter their username and password manually until broader support is rolled out. To enable passkeys, users can head to the 'Accounts Centre' within the Facebook app's settings. They may also receive a prompt during the login process inviting them to set up a passkey. The system automatically assigns the passkey name based on the user's confirmed email address or, in its absence, their phone number. Notably, this name cannot be changed even if the user later updates their contact for additional security functionalitiesBeyond offering a streamlined sign-in experience, passkeys on Facebook will also enable additional security functionalities. According to Meta, users will soon be able to use passkeys to unlock encrypted backups in Messenger and autofill payment information securely through Meta Pay. These enhancements are part of a broader initiative by the company to align its platforms with emerging security standards while offering users greater convenience. Despite the shift towards a passwordless future, Meta confirmed that traditional authentication methods will still remain available. Users who access their accounts from non-compatible devices can continue to use their passwords as a cybersecurity threats continue to evolve, Facebook's adoption of passkeys marks a notable shift in how digital identity is managed. By leaning into biometric-based authentication, the platform is not only offering a more user-friendly experience but also setting the stage for wider adoption of secure, password-free login standards across the tech industry.
