Moscow City Tourism Committee launches summer tourism campaign tailored to Middle Eastern visitors
The Moscow City Tourism Committee has officially announced its summer programme welcoming travelers from the Middle East, unveiling a curated series of cultural festivals, luxury experiences, and family-friendly events across the Russian capital. Designed to offer a refreshing escape from the Gulf heat, this season's calendar highlights Moscow's commitment to positioning itself as a premier destination for high-end tourism and cultural exploration.
Moscow is alive with a rich calendar of cultural events that bring the city's spirit to life. The Moscow Estates Festival invites visitors to explore the city's heritage through immersive experiences across more than 40 historic estates. Meanwhile, Theatre Boulevard transforms 14 open-air venues into vibrant performance spaces for an unprecedented 92-day cultural celebration, featuring over 600 performances and more than 3,000 artists from Russia and beyond. The city also blooms with color during the Gardens and Flowers Festival, where rare plants and artistic floral displays beautify parks and public spaces, offering an ideal backdrop for summer strolls and photography. Art and movement also take center stage with the Street. Dance and Street. Art initiatives, where live dance, music sessions, art workshops, and free masterclasses animate central boulevards like Strastnoy. Throughout the season, Moscow's iconic parks come alive with diverse musical performances—from jazz to acoustic sets—complemented by newly designed picnic zones and family-friendly entertainment.
International visitors can also explore 14 'Made in Moscow' art pavilions, offering locally crafted souvenirs and unique gifts. The Green Market showcases more than 700 top brands from the 'Made in Moscow' initiative. From cosmetics and home décor to sweets and pet goods, guests can shop in colorful art pavilions shaped like rockets, candy boxes, and balloons — open all summer and complemented by food courts, lectures, and creative workshops.
Luxury and comfort await at Moscow's premium hotels, many of which offer spa and wellness services, private suites, and dedicated amenities for guests from the Gulf. Personalised experiences, including private guided tours of the Kremlin, Red Square, and the city's museums, create a tailored journey through Moscow's rich history and heritage.
Families traveling with children will find a welcoming environment filled with attractions such as aquaparks, science centers, zoos, and sprawling parks like Gorky Park and VDNH. Culturally sensitive hospitality, including halal-certified dining, prayer rooms, and Arabic-speaking staff, ensures all guests feel at ease.
Moscow also invites guests to explore its sophisticated shopping scene, from iconic department stores like GUM and TSUM to exclusive Russian designer boutiques and artisan markets. Whether one seeks high fashion or local craftsmanship, the city offers a shopping experience to match the world's style capitals.
As Moscow's summer season comes alive with art, music, and celebration, the Moscow City Tourism Committee invites travelers from the Middle East to discover a city where timeless culture meets modern luxury — a place where unforgettable summer memories are made.
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