Are Direct Sellers the Original Influencers…?
That was the topic on everyone's lips at the European Direct Selling Association's 9th annual conference in March, in Brussels. For Mary Kay, the answer is yes! At the Seldia CEO panel titled, 'Are Direct Sellers the Original Influencers?' Ewa Kudlinska-Pyrz, General Manager of Mary Kay for Poland and Lithuania explored alongside fellow executives the origins of direct selling, the influence and impact of social media on the business model, future growth, and most importantly, the social and economic influence of entrepreneurship on the lives of millions of independent entrepreneurs in Europe and globally.
Below, Ewa shares her thoughts on entrepreneurship, the role of social media in driving entrepreneurial growth, and the future of direct selling.
Q: How are social media and e-commerce reshaping the direct selling industry?
Learn more about Victoria Crittenden's research paper titled 'The Power Of Language To Influence People: Mary Kay Ash The Entrepreneur'
Q: How is Mary Kay blending e-commerce/ social media and direct selling effectively?
Q: Tell us about the 'Next Gen' Mary Kay Independent Beauty Consultants?
Q: Your motto in this social day and age?
About Ewa Kudlinska-Pyrz: In 2003, Ewa was instrumental in the launch of Mary Kay in Poland and later helped expand Mary Kay's presence to Lithuania, Latvia, and Estonia. She especially takes pride in seeing women thrive in their businesses and become entrepreneurs. Ewa holds a Master's Degree in Engineering from Warsaw University of Technology. She is a recipient of several awards, including 'The 50 Most Valuable Women in Poland' and 'Pearls of Polish Business.' She has also been serving on the Board of Directors for the European Direct Selling Association (Seldia) since 2021 and is also serving as the Chair of the Polish Direct Selling Association (2025 – 2026).
Did you know?
Seldia
About Mary KayOne of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com, find us on Facebook, Instagram, and LinkedIn, or follow us on X.
# # #
[1] Source: Direct Selling Global Market Report 2025, January 2025.
[2] Source: Direct Selling News – 'Roadmap of the Future,' a May 2023 research study led by Bridgehead Collective with the goal of discovering America's perceptions of entrepreneurship, the gig economy, and direct selling.
[3] 'Source Euromonitor International Limited; Beauty and Personal Care 2024 Edition, value sales at RSP, 2023 data
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