LG launches next-gen OLED and QNED TVs at Rs 74,990
The new range introduces an upgraded AI Magic Remote with a dedicated voice command button. From the moment you switch it on, AI Welcome greets you, while AI Voice ID recognises individual voices to load user profiles and suggest tailored content. Other standout features include AI Concierge for personalised recommendations, AI Search that understands natural language queries, and an AI Chatbot for real-time support. AI Picture Wizard and AI Sound Wizard automatically fine-tune display and audio settings based on your preferences.
In the OLED evo series, the Alpha 11 AI Processor Gen2 handles image and sound enhancements. Features like Brightness Booster Ultimate, Dynamic Tone Mapping Pro, and Ambient Light Compensation enhance HDR10 content and optimise visuals for your room's lighting. Dolby Vision and Dolby Atmos are fully supported, and AI Sound Pro delivers immersive virtual 11.1.2 surround sound with clearer dialogue.
The QNED evo lineup brings Mini LED backlighting paired with Dynamic QNED Colour for richer visuals. The Alpha AI Processor Gen2 also powers these TVs, enhancing contrast and detail at a zone level. AI Picture Pro and AI Sound Pro adapt content in real time, and audio is optimised through AI calibration, delivering virtual 9.1.2 surround sound.
All models run the updated webOS platform, supporting multiple user profiles and regular upgrades under the webOS Re:New initiative. Apple AirPlay and Google Cast are built-in. For gamers, OLED evo models support 4K at 165Hz, along with NVIDIA G-SYNC and AMD FreeSync Premium. The Game Optimizer lets users tweak settings by game genre.
As for pricing, LG's OLED evo TVs will start at Rs 149,990 for the C5 series and Rs 267,990 for the G5 series. The biggest of them all, the G5 97-inch TV, will have an MRP of Rs 2,499,990. The regular OLED series (B5) will begin at Rs 193,990. The QLED evo (or QNED evo, as LG calls them) TVs will kick off at Rs 119,990, while the standard QLED TVs will start at Rs 74,990.
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