PepsiCo agrees to buy soda upstart brand Poppi for nearly $2B
PepsiCo has agreed to acquire prebiotic soda brand Poppi for $1.95 billion, the beverage and snack giant announced Monday morning.
Why it matters: The spigot for beverage deals is opening following an agreement by Celsius to acquire Alani Nu for $1.8 billion.
Zoom in: PepsiCo is striking the deal after reportedly deciding that a prebiotic soda brand it developed in-house would not succeed, per Bloomberg.
The purchase price includes $300 million of cash tax benefits and an additional earn-out.
The transaction is also a win for investor CAVU Consumer Partners.
Catch up quick: Coca-Cola was in talks to buy Poppi last year but decided to launch its version, Simply Pop.
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