Boston Marathon set a new fundraising record of $50 million, led by Bank of America
'Over the last two years, the 'takeover' that we've seen for Boston on the occasion of Marathon Weekend has elevated the profile [of charity runners] and made giving easier,' Fleming said in an email.
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Miceal Chamberlain, the bank's Northeast head of commercial banking, said the fund-raising legacy started by the BAA and John Hancock in 1989 was one of the big factors behind the bank's interest in becoming a sponsor. The bank put its marketing muscle behind the effort, using everything from TV ads to its national network of ATMs to highlight charity runners, and created a web portal that allowed people to donate to runners, or to specific charities.
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The BAA does a great job highlighting the elites, Chamberlain said, but bank executives wanted to turn the spotlight on the fund-raising runners and the nonprofits they're supporting.
'We really saw it as a big opportunity to further shine a light on the charity partners,' Chamberlain said. 'We're just building on [what] the BAA and Hancock have already done. We put a different twist on it.'
Chamberlain said BofA employees look forward to Patriots Day to volunteer for the race, and in many cases, cheer on colleagues who are running and raising funds.
'There's a tremendous sense of pride,' Chamberlain said. 'This race means so much to the people who grew up in the region.'
Jon Chesto can be reached at
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