Aamir Khan Rejects Rs 120 Cr Amazon Deal For Sitaare Zameen Par OTT Release: Report
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Aamir Khan turned down Rs 120 Cr Amazon offer for Sitaare Zameen Par, opts for delayed YouTube release instead.
Aamir Khan has reportedly declined a whopping Rs 120 crore offer from Amazon Prime Video for the OTT release of his upcoming film Sitaare Zameen Par. As per trade analyst Komal Nahta, Khan is taking a bold stand against the current trend of early digital releases, with a vision to restore the theatre-going culture in India.
Khan's decision to hold back the OTT premiere by at least eight weeks is part of his strategic move to encourage audiences to return to cinemas. 'The idea is to make people choose the big screen experience again by not giving them the home-viewing option so soon," a source close to the development said.
In recent years, the film industry has seen a significant shift towards streaming services, with most films arriving on OTT platforms just weeks after their theatrical release. Aamir believes this quick transition has contributed to the decline in footfalls in cinemas.
Interestingly, this isn't the first digital offer Khan has turned down. Netflix had also shown interest in acquiring Sitaare Zameen Par, but the actor-producer reportedly rejected that deal too, sticking to his belief in a delayed digital model.
Instead of handing over the rights to a major streaming service, Khan plans to release the film digitally on YouTube—on a pay-per-view basis. This gives him full control over the release window and pricing, allowing him to test the waters for alternative digital strategies.
Sitaare Zameen Par, which also stars Genelia D'Souza, is slated for theatrical release on June 20. The film is expected to carry emotional weight, similar to Khan's acclaimed 2007 directorial Taare Zameen Par.
First Published:
June 17, 2025, 23:13 IST
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