WhatsApp launches its biggest ever privacy campaign, 'Not Even WhatsApp'
WhatsApp has launched the '
Not Even WhatsApp
' global campaign that highlights how no one, not even the Meta-owned messaging service, can see or hear users' messages. This is WhatsApp's largest marketing campaign to date, aiming to offer enhanced privacy to over 3 billion monthly users worldwide. The campaign starts with a brand manifesto TV spot directed by Achowe from Chalk and Cheese Films. The TV spot was filmed in various locations across Delhi, including the banks of the Yamuna River and Chandni Chowk. The 60-second spot also features some of the most iconic names, with Aamir Khan as the voice in India in Hindi and English. Take a look at the film here:
Message Privately
WhatsApp is launching its 'Not Even WhatsApp' global privacy campaign across TV, online video, digital, (D)OOH, audio, and within the app in India, the US, UK, Brazil, and Mexico. In India, the campaign will run in 16 states, including Delhi, Maharashtra, and Karnataka.
The initiative follows the rollout of 'Advanced Chat Privacy,' a new setting for one‑on‑one and group chats that blocks content from being shared outside WhatsApp. It builds on existing features like Privacy Checkup, which guides users through strengthening their account security and customising privacy settings in one place.
by Taboola
by Taboola
Sponsored Links
Sponsored Links
Promoted Links
Promoted Links
You May Like
Jordan: New Small Electric Car For Seniors. Prices Might Surprise You.
Electric Cars | Search Ads
Undo
What this privacy campaign means for users
The advertisement offers viewers a perspective from the other side of the phone screen, showing how even WhatsApp itself cannot access user messages. The campaign highlights that even everyday messages, such as voice notes to family, selfies, conversations with friends, or personal confessions, are deeply private.
This privacy is ensured through WhatsApp's
end-to-end encryption
. It ensures that users' messages and calls remain strictly between them and their contacts. No one outside the conversation (not even WhatsApp) can see their texts, listen to their calls, or share them.
Vivian Odior
, Head of WhatsApp Marketing, said:
'WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp can see or hear your personal messages in the most emotional and relatable way - all centered in the everyday moments we are all so familiar with.'
AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Pink Villa
17 minutes ago
- Pink Villa
Will Tom Felton Go Blonde For Draco Malfoy Role in Harry Potter and the Cursed Child on Broadway? Actor Spills
The Dementors Send Their Love, Potter! It seems Tom Felton —and everyone around the world— is ready for some more Hogwarts love. The latest letter from the wizarding academy has confirmed that the English star will return as Draco Malfoy. According to The Hollywood Reporter, the actor will be reprising his role for Harry Potter and the Cursed Child run on Broadway, and indeed, his blonde hair will follow suit. His father will hear about this, and we're sure a lot of fathers will, as the fans of the famed fantasy book series and films gear up to welcome back the original Draco Malfoy. As per the report, Tom Felton will reprise his role for a whopping total of 19 weeks. His portrayal will begin soon, with the first show slated for November 11, and will continue through the end of the year and the first couple of months next year, wrapping up on March 22, 2026. It marks Tom Felton's Broadway debut and surely one that the world will remember, thanks to his memorable portrayal of the nasty but misunderstood character, the first time around. Tom Felton talks about returning to the Harry Potter universe The 37-year-old spoke about turning to the beloved series once again, albeit in a new form and spoke about how it's a full circle moment for him. He also called it 'one of the greatest honours' of his life.' Sharing a particularly interesting fact, the actor revealed, 'When I begin performances in Cursed Child this fall, I'll also be the exact age Draco is in the play.' With Harry Potter and the Cursed Child, Tom Felton will return to a grown-up version of the same story. He has also confirmed that the iconic platinum blond hair that Draco Malfoy is known for will also make a categorical return for the Broadway performance. The J.K. Rowling story, co-written by Jack Thorne and John Tiffany, has been an attention-grabbing release ever since its announcement and similar fervor is expected for the actor's return.
Time of India
22 minutes ago
- Time of India
Aamir Khan's 'Sitaare Zameen Par' title track out
starrer 'Sitaare Zameen Par' title track has been released by the makers on Thursday. 'Sitaare Zameen Par', a sequel to the blockbuster movie 'Taare Zameen Par', is expected to be a heartwarming family entertainer that features the challenges faced by intellectually disabled people as they step up to prove themselves in a basketball competition. Tired of too many ads? go ad free now The film's new title track explores Aamir Khan's joyful struggles as he coaches the basketball team of intellectually disabled people. In a few scenes, the basketball team was seen dominating different teams as they scored numerous baskets one after another. The song was composed by the iconic trio Shankar-Ehsaan-Loy and sung by Siddharth Mahadevan, Shankar Mahadevan and Divya Kumar. wrote the lyrics of the song. The title track also featured a friendly yet romantic bond between actress and Aamir Khan. As per the trailer released by the makers last month, Aamir Khan plays the role of a Basketball coach who has been punished by the court to coach the basketball team of intellectually disabled people for what appears to be a drink and drive case. In the three-minute and twenty-nine-second trailer, Aamir Khan is seen teaching basketball to people with intellectual disabilities to compete in a national tournament. In one of the funny scenes, Aamir is seen arguing with one of the intellectually disabled men as he explains to them about the significance of a jersey in a basketball match. The trailer was filled with love, laughter and happiness as Aamir tackles the problems of his life while coaching the basketball team. Genelia Deshmukh seems to be playing the role of Aamir's love interest in the film, as per the trailer. The film is directed by Prasanna. Aamir Khan Productions, the official production banner of the film, shared the trailer of the movie on their Instagram handle. The movie is slated to release in theatres on June 20, 2025.
Time of India
23 minutes ago
- Time of India
"I think I've done enough": Director Ridley Scott on his return to 'Alien' franchise
Filmmaker Ridley Scott, who is best known for directing the 'Alien', was amazed at how far the franchise came after it was joined by several directors, including James Cameron and David Fincher. Filmmaker Ridley Scott , who is best known for directing the 'Alien', was amazed at how far the franchise came after several directors, including James Cameron and David Fincher, joined it. Despite the enormous success, the director believes that he has done "enough" for the franchise, signalling no potential return to the 'Alien' franchise, reported Variety. In an interview with ScreenRant, as quoted by Variety, the actor said that "I've done enough" when it comes to the "Alien" franchise, which he started 46 years ago. Scott produced last year's well-reviewed 'Alien: Romulus' movie, and is currently serving as an executive producer on Noah Hawley's upcoming FX series 'Alien: Earth.' But it appears Scott's days of directing "Alien" projects are over. As he summed up: "Where it's going now, I think I've done enough, and I just hope it goes further," quoted Variety. While sharing his views on the 'Alien' franchise, the director said there was a time when he thought the series was as good as dead. Scott directed 1979's 'Alien' before handing the franchise to James Cameron for 1986's 'Aliens.' The series then took stumbles with divisive entries from the likes of David Fincher ("Alien 3") and Jean-Pierre Jeunet ("Alien Resurrection"). "I think I felt it was deadened after 4. I think mine was pretty damn good, and I think Jim's was good, and I have to say the rest were not very good. And I thought, 'F***, that's the end of a franchise which should be as important as bloody 'Star Trek' or 'Star Wars,' which I think is phenomenal. At least, I think the first one by George is seminal. It was as seminal as '2001.' To me, it was that important in terms of film language and where you go next," said Ridley Scott as quoted by Variety. After directing 'Alien', the director returned to direct 'Prometheus', which marked his return to the franchise. "A number of years after, I said, 'I'm going to resurrect this,' [and wrote] 'Prometheus' from scratch - a blank sheet of paper. Damon Lindelof and I sat then hammered out 'Prometheus,'" Scott said of reviving the franchise in 2012 after a 15-year hiatus as quoted by Variety. He continued, "It was very present and very welcome. The audience really wanted more. I said, 'It needs to fly.' No one was coming for it, [and] I went once again [and made] 'Alien: Covenant,' and it worked too. Where it's going now, I think I've done enough, and I just hope it goes further," as quoted by Variety. As per the outlet, next up for the 'Alien' franchise is the debut of 'Alien Earth' on August 12 and an undated film sequel to 'Alien: Romulus' that will likely feature the return of director Fede Alvarez . Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
