Latest news with #NotEvenWhatsApp
Mint
26-05-2025
- Entertainment
- Mint
Seen, sent, but never read – WhatsApp's new privacy story
In its boldest marketing move yet, WhatsApp has launched 'Not Even WhatsApp"—a global campaign that puts privacy front and centre. The 60-second TV spot in India, directed by Achowe and shot across Delhi's Yamuna banks and Chandni Chowk, flips the camera to the app's POV—where your most mundane messages stay unseen, even by WhatsApp itself. With Aamir Khan lending his voice in India, the film plays like a love letter to everyday messaging: from voice notes to moms, to gossip sessions and late-night confessions. It's all end-to-end encrypted, the ad reminds us, and that's the selling point, wrapped in local sights, sounds, and sentiment. Also Read | Annapurna's Mother's Day Miss: Where's the brand in the beauty? The timing is strategic. As India revisits data protection laws and rivals like Signal continue their quiet rise, Meta is reasserting trust. A star like Khan adds credibility without triggering political baggage. The campaign also highlights the new 'Advanced Chat Privacy" toggle, though subtly, alongside WhatsApp's other privacy tools like Privacy Checkup. It's smooth, emotional, and miles ahead of the usual tech gobbledygook. If Meta follows it up with an intuitive product experience, this could help fix a trust gap it has long been trying to bridge. Also Read | Are advertising agencies dying? Long may the art of persuasion live WhatsApp's latest ad campaign doesn't just sell a feature, it sells a feeling. In its biggest global marketing push yet, the messaging giant has unveiled 'Not Even WhatsApp", a bold declaration that your chats are yours alone. No snooping. No leaks. Not even from the app itself. The 60-second film, directed by Achowe of Chalk & Cheese Films and voiced in India by Aamir Khan, takes viewers into the inner world of WhatsApp—seen from the other side of your phone screen. Familiar, everyday messages float by in stylised motion, but no one is reading. It's a neat visual metaphor for end-to-end encryption, dramatised without ever feeling technical. Also Read | WhatsApp vs Pegasus: A well deserved win for Zuckerberg Shot across Delhi, including along the Yamuna and through the chaos of Chandni Chowk, the film grounds a global campaign in hyper-local familiarity. Khan's presence adds quiet gravitas. There's no hard-sell, no tech babble, just the idea that your most mundane exchanges, from mom's voice notes to midnight confessions, deserve absolute privacy. The campaign couldn't have come at a more strategic time. WhatsApp may be India's most used messaging platform, but its trust reserves have taken hits—from misinformation forwards to regulatory tussles and rising competition from privacy-first players like Signal and Telegram. With the Indian government re-examining the Digital Personal Data Protection Act, Meta is clearly looking to pre-empt the trust question with storytelling, not statements. And the stakes are higher than ever. As messaging apps increasingly double up as transaction hubs, health info archives, and workplace tools, privacy has gone from a niche concern to a mainstream demand. WhatsApp is responding with product updates like 'Advanced Chat Privacy"—a new setting to keep content from being taken outside the app—and tools like Privacy Checkup. The ad gently nods to these, but wisely avoids turning into a product demo. Still, the campaign's real win is tone. It doesn't panic you into caring about privacy. It normalises it. That restraint stands out in an advertising landscape obsessed with drama and data dumps. Will it be enough to shift sentiment? That depends on how easily users find and trust the new privacy tools. But in terms of narrative clarity, 'Not Even WhatsApp" sticks the landing. It's intimate without being intrusive, cinematic without losing cultural context, and local without looking like a retrofit. For a brand often caught between global ambition and local anxiety, this is WhatsApp speaking softly, but saying something loud.
Time of India
20-05-2025
- Entertainment
- Time of India
WhatsApp launches ‘Not Even WhatsApp' global privacy campaign
HighlightsWhatsApp has launched its largest marketing initiative to date, 'Not Even WhatsApp', emphasizing that the platform cannot access users' personal messages due to end-to-end encryption. The campaign features a brand manifesto television advertisement directed by Achowe, showcasing everyday moments that highlight the importance of privacy in personal communications. Vivian Odior, head of WhatsApp marketing, stated that the campaign aims to emotionally resonate with users by reinforcing WhatsApp's privacy promise across multiple countries including India, the United States, the United Kingdom, Brazil, and Mexico. WhatsApp has launched ' Not Even WhatsApp ', a global campaign to remind over 3 billion monthly users around the world how no one, not even WhatsApp, can see or hear your personal messages. 'Not Even WhatsApp' is WhatsApp's biggest marketing campaign to date and is a bold statement on privacy at a truly global scale. The campaign kicks off today with a brand manifesto TV spot directed by Achowe, from Chalk and Cheese Films and was shot across locations in Delhi including around the banks of the Yamuna river, and Chandni Chowk. Viewers are taken inside WhatsApp's point-of-view - on the other side of your phone screen - where no one, not even WhatsApp, can see your messages. The TV spot brings the WhatsApp privacy promise to life by centering on the idea that even the most ordinary messages - voice notes to your mom, new looks in your selfies, long gossip sessions with friends, or late-night confessions - are deeply personal. Thanks to end-to-end encryption , they're completely private too. End-to-end encryption keeps your personal messages and calls between you and the person you're communicating with. No one outside of the chat, not even WhatsApp, can read, listen to, or share them The 60 second spot also features some of the most iconic local names in entertainment today, with Aamir Khan the voice in India in Hindi and English. Vivian Odior, head of WhatsApp marketing, comments, "This campaign brings to life our privacy promise that no one, not even WhatsApp can see or hear your personal messages in the most emotional and relatable way - all centered in the everyday moments we are all so familiar with.' 'Not Even WhatsApp' global privacy campaign will include a series of activations over the coming months in India, US, UK, Brazil and Mexico. It will run across TV, online video, digital, (D)OOH, audio and WhatsApp. In India the campaign will go live across 16 Indian states, including Delhi, Maharashtra, Karnataka, among others. The campaign is hot on the heels of the latest addition to WhatsApp's multiple layers of privacy, "Advanced Chat Privacy." This new setting, available in both chats and groups, helps prevent others from taking content outside of WhatsApp for when you may want extra privacy. Watch the video here:
Time of India
19-05-2025
- Entertainment
- Time of India
WhatsApp launches its biggest ever privacy campaign, 'Not Even WhatsApp'
WhatsApp has launched the ' Not Even WhatsApp ' global campaign that highlights how no one, not even the Meta-owned messaging service, can see or hear users' messages. This is WhatsApp's largest marketing campaign to date, aiming to offer enhanced privacy to over 3 billion monthly users worldwide. The campaign starts with a brand manifesto TV spot directed by Achowe from Chalk and Cheese Films. The TV spot was filmed in various locations across Delhi, including the banks of the Yamuna River and Chandni Chowk. The 60-second spot also features some of the most iconic names, with Aamir Khan as the voice in India in Hindi and English. Take a look at the film here: Message Privately WhatsApp is launching its 'Not Even WhatsApp' global privacy campaign across TV, online video, digital, (D)OOH, audio, and within the app in India, the US, UK, Brazil, and Mexico. In India, the campaign will run in 16 states, including Delhi, Maharashtra, and Karnataka. The initiative follows the rollout of 'Advanced Chat Privacy,' a new setting for one‑on‑one and group chats that blocks content from being shared outside WhatsApp. It builds on existing features like Privacy Checkup, which guides users through strengthening their account security and customising privacy settings in one place. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Jordan: New Small Electric Car For Seniors. Prices Might Surprise You. Electric Cars | Search Ads Undo What this privacy campaign means for users The advertisement offers viewers a perspective from the other side of the phone screen, showing how even WhatsApp itself cannot access user messages. The campaign highlights that even everyday messages, such as voice notes to family, selfies, conversations with friends, or personal confessions, are deeply private. This privacy is ensured through WhatsApp's end-to-end encryption . It ensures that users' messages and calls remain strictly between them and their contacts. No one outside the conversation (not even WhatsApp) can see their texts, listen to their calls, or share them. Vivian Odior , Head of WhatsApp Marketing, said: 'WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp can see or hear your personal messages in the most emotional and relatable way - all centered in the everyday moments we are all so familiar with.' AI Masterclass for Students. Upskill Young Ones Today!– Join Now
