Noon Food, KFC, Hardee's top ad awareness in the UAE for April
Noon Food, KFC, and Hardee's have each exhibited significant increases in ad awareness for the month of April, as tracked by YouGov's BrandIndex.
Noon Food experienced a significant increase in ad awareness, rising from 22.8 per cent on March 26 to 31.8 per cent on April 23, marking a 9.1 percentage point gain.
KFC's ad awareness went up by 7-percentage points, rising from 37.2 per cent on March 26 to 44.2 per cent on April 22. This increase may be due to earlier marketing campaigns. In January, KFC launched the 'Bribe Bucket' campaign with Call of Duty, offering rewards to gamers. Around the same time, they ran the 'Original Fake Games' campaign, which turned fake mobile game ads into real games.
Hardee's also saw a 7-percentage point rise in ad awareness, moving from 12.7 per cent on March 26 to 19.7 per cent on April 22. This increase is likely driven by their out-of-home advertising campaign promoting the Frisco Philly Steak sandwich. The campaign featured high-impact billboards across Dubai and Sharjah, showcasing the sandwich's gourmet appeal.
Data from surveys of adults aged 18 years and above, residing in the UAE from 26 March to 25 April 2025 make up a brand's ad awareness score based on the percentage that responded 'yes' to the question: 'Which of the following consumer brands have you seen an advertisement for in the past two weeks?'
YouGov's Ad awareness scores are based on a four-week moving average. The change in scores for brands is calculated by taking the difference between the highest and lowest scoring days within the period.
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