
Jordan participates in 28th Arab-German Business Forum in Berlin
A Jordanian commercial and service delegation on Wednesday takes part in the 28th Arab-German Business Forum, currently underway in Berlin (Petra photo)
AMMAN — A Jordanian commercial and service delegation is taking part in the 28th Arab-German Business Forum, currently underway in Berlin under the theme "Transforming Business: Synergies for Sustainable Progress."
The two-day event brings together decision-makers, business leaders and experts from across the Arab world and Germany to explore opportunities for "deeper" economic cooperation, the Jordan News Agency, Petra, reported on Wednesday.
Organised by the Arab-German Chamber of Commerce and Industry, in collaboration with the Union of Arab Chambers, the German Chambers of Commerce and Industry, and the Council of Arab Ambassadors in Germany, the forum is held under the auspices of Germany's Federal Ministry for Economic Affairs and Climate Action.
In a statement released on Wednesday, the Jordan Chamber of Commerce (JCC) stressed the forum's role as a "key" platform for fostering dialogue and building partnerships between Arab and German businesses.
The event covers "forward-looking" themes such as smart city development, AI-driven economic diversification, innovation zones, logistics strategy, aviation and sustainable solutions in food, water, and energy.
JCC President Khalil Haj Tawfiq underscored the importance of boosting ties with Germany, highlighting the value of direct engagement between the public and private sectors to enhance joint development efforts and establish long-term partnerships.
He noted that trade between Germany and Arab countries reached 62 billion euros in 2023, up from 51 billion euros in 2022, despite ongoing global challenges.
Hajj Tawfiq said that Jordan is keen to expand its commercial presence in the German market, particularly in high-potential sectors such as apparel and pharmaceuticals, where Jordan's "growing" manufacturing capabilities meet European quality standards.
He also highlighted the "active" role of the Arab-German Chamber of Commerce and Industry, one of the "strongest" Arab-foreign joint chambers since its founding in 1976.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Al Bawaba
a day ago
- Al Bawaba
In Line with Its Vision to 'Lead the Future', Orange Jordan Sponsors GWTS 2025 Summit
Orange Jordan sponsored the Global Women in Tech and Digital Transformation Summit (GWTS 2025), held under the patronage of H.E. Minister of Digital Economy and Entrepreneurship, Eng. Sami Smeirat, and attended by prominent leaders, experts, and pioneers from Jordan and the region. The sponsorship highlights Orange Jordan's commitment to its 'Lead the Future' vision and its sustainable strategy focused on digital inclusion, education, and entrepreneurship, driving innovation and a more inclusive digital future. The CEO of Orange Money, Eng. Heba Al-Sharif, highlighted Orange Jordan's role in offering innovative digital solutions that enhance financial inclusion and support women in tech. She emphasized the company's commitment to empowering women through accessible and secure digital financial services. Orange Jordan continues to harness the power of technology to empower diverse segments of society through forward-looking digital initiatives and impactful community programs. With a strong focus on youth, the company is committed to using its digital leadership to drive sustainable, positive change across the Jordanian community. It is worth noting that the summit serves as an international platform dedicated to empowering women in the technology sector and strengthening their presence and impact in fields such as AI, fintech, and entrepreneurship. By fostering knowledge exchange and building meaningful networks, the summit plays a vital role in promoting diversity across the global tech industry.


Al Bawaba
2 days ago
- Al Bawaba
PUMA's Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences
Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social media content created by the Gen-Z environmentalists that are part of the Voices of a RE:GENERATION initiative. The Voices, who joined PUMA in 2023 to advise the company on its sustainability strategy, will summarize the complex content of the report and focus on the issues that matter most to young audiences, including climate change and circularity. In doing so, they offer fresh takes on PUMA's environmental priorities, while reflecting the concerns and expectations of Gen-Z. 'As a brand, we know that publishing sustainability data isn't enough. Today's consumers want clarity, action and accountability and they want it communicated in ways that resonate,' said Kerstin Neuber, Senior Director Corporate Communications at PUMA. 'The Voices will help us share our challenges and achievements in a way that's accessible, honest and rooted in the issues young people want to know more about.' In its 2024 sustainability report, PUMA details the tangible process it's making to lower its carbon footprint across both its own operations and supply chain. This includes setting science-based targets, increasing renewable energy use and working closely with suppliers to drive measurable reductions. The brand is also stepping up its approach to circularity. In 2024, it reduced waste to landfill by 87.8% per footwear pair and diverted 99% of fabric waste from landfill, with the majority reused or recycled. To address material choices, PUMA has committed to sourcing deforestation-free bovine leather by 2030 and is partnering with the Textile Exchange and cattle farmers in Brazil to support both animal welfare and protect critical forest ecosystems that store vast amounts of carbon. It's also expanding initiatives like RE:FIBRE, the brand's textile-to-textile recycling programme, to cut reliance on virgin polyester and lower the environmental footprint of its products and packaging. PUMA achieved its goal of making 9 out of 10 products from recycled or certified materials and made further progress with its sustainability targets, such as lowering its greenhouse gas emissions. The full report, containing more than 200 pages, was published in late April. As a result of its 'Conference of the People' event in London in 2022, PUMA made it a priority to be more proactive in communicating its sustainability strategy to younger audiences. New research commissioned by PUMA shows that more than half (55%) of 18–27-year-old consumers globally believe brands aren't being transparent enough about their environmental impact. Reducing carbon emissions is one of the top priorities for Gen-Z when it comes to responsible production, with one in four (25%) identifying it as a major concern.


Al Bawaba
2 days ago
- Al Bawaba
Orange Jordan Supports 'Lab of Tomorrow' to Empower Startups Developing Solutions for Persons with Disabilities
Driven by its passion for digital inclusion and innovation, Orange Jordan proudly supported the 'Lab of Tomorrow' initiative, led by the German Development Cooperation (GIZ), by hosting the event at the Orange Digital Center (Innovation Hub). This dynamic event united four startup teams on a mission to craft groundbreaking solutions that boost independence and transform the lives of persons with disabilities. The 'Lab of Tomorrow' was held at the Orange Digital Center, bringing together innovators to develop groundbreaking solutions that support and simplify the lives of persons with disabilities and promote their inclusion in society, aligned with Orange Jordan's sustainable corporate social responsibility strategy. Over four focused days, participants immersed themselves in expert-led workshops and business development sessions, transforming ideas into impactful entrepreneurial projects tackling real-world challenges faced by persons with disabilities. Their journey concluded with a compelling final presentation to a panel of judges, including Orange Jordan experts and partners from related fields. Orange Jordan affirms its support for the 'Lab of Tomorrow' as part of its ongoing commitment to empower persons with disabilities and promote their inclusion through technology and innovation. The company emphasizes that creating a supportive environment and offering opportunities enables individuals to unlock their creativity. This initiative further strengthens Orange Jordan's dedication to advancing programs and projects that combine technology with social solutions, paving the way for greater independence and success. The judging panel expressed great admiration for the creativity and determination demonstrated by the entrepreneurs with disabilities, noting that their innovative ideas reflect strong commitment and exceptional talents. They also highlighted the real potential these projects have to advance inclusion and make a meaningful, positive impact on the lives of persons with disabilities. It's worth noting that the Orange Digital Center serves as a leading platform that unleashes creativity and innovation by empowering youth with digital and entrepreneurial tools. This reflects Orange Jordan's commitment to fostering a culture of entrepreneurship and building an inclusive digital career future. To learn more, please visit our website: