Developers expand senior living footprint as occupancy, lifestyle preferences drive growth
NEW DELHI: With India's senior population expected to grow by 121% by 2050 and urban over-50s set to comprise 38% of the population, according to a recent report by
Capgemini
, developers are scaling up urban senior housing across metros and large cities.
Ashiana Housing
, one of the early entrants in the space, is ramping up its investments in cities like Chennai, Delhi NCR, Pune, and Bengaluru. 'We've seen strong market response. In places like Chennai and Delhi, we don't even have units left to rent or resell,' said Ankur Gupta, joint managing director of the company. "We're planning 4–6 new senior living projects this year and expanding from one to multiple projects per location."
Srijan Realty, in partnership with Primus Senior Living, launched its first senior project in Kolkata, with a ₹100 crore investment. 'We see demand rising in Kolkata's EM Bypass, Rajarhat and New Town. We're creating experience-led communities with integrated healthcare, smart monitoring, and senior-specific design,' said Keshav Agarwal, director of the company.
Antara Senior Care
, backed by Max Group, is expanding its senior living model from Dehradun and NCR to Chandigarh and Gurugram Phase 2, with an annual development target of 1.5 million sq. ft. "We're seeing strong demand from NRIs, HNIs, and tier-I city seniors,' said Rajit Mehta, managing director & CEO of the company.
For all three developers, demand has shifted toward lifestyle services and medical infrastructure. 'Today's buyers are proactive, planning communities around social connection, comfort, and on-call care,' said Gupta.
Capgemini's findings show 46% of Indian seniors are prioritizing experiences over real estate upgrades, indicating a strong tailwind for senior living models focused on community, convenience, and health infrastructure.
'Senior living is no longer about just real estate—it's about lifestyle and care,' said Shreya Anand, director at
Vedaanta Senior Living
. The company is investing ₹300 crore over the next three years to expand its footprint across South India and emerging tier-2 cities like Coimbatore, Mysuru, and Thrissur.
Anantharam Varayur, co-founder of
Manasum Senior Living
, echoed a similar sentiment: 'We've restructured operations to focus on affordability without compromising care. We've cut costs by 25–30% through direct hiring and in-house training, while also enhancing resident service quality.'
Both developers are addressing healthcare as a core pillar. Manasum has tied up with hospitals such as Sparsh and BGS Global, offering 24/7 nursing, on-site healthcare, and priority hospital access. Vedaanta offers a layered care system, blending in-house medical teams with technology-based wellness tracking. 'Our integrated townships offer seamless transitions from independent to assisted care,' Anand said.
These operators are aligning with the Capgemini report's observation that aging societies will drive consumer shifts away from asset accumulation toward lifestyle services. With the majority of respondents indicating a desire for experience-led living, developers are leaning into personalization, flexible leasing, and community-based living formats.
What's clear is that India's senior housing market is transitioning from niche to necessity—and the new age of aging will demand more than just homes.
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