du Advances Digital Talent with Second Cohort
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du, the leading telecom and digital services provider, has announced the successful completion of the second cohort of its Certified Digital Talent Programme. This initiative aligns with du's commitment to driving digital transformation and upskilling its workforce with future-focused capabilities.
Launched in 2024, the programme is a key element of du's mission to foster innovation and support the UAE's national digital agenda. It equips employees with advanced digital competencies to help them thrive in a rapidly evolving landscape.
The curriculum focuses on critical areas such as AI, data science, creative problem-solving, and innovation excellence. du revealed that the programme enables participants to become agents of change and value creators within the organization.
The initiative is delivered in collaboration with a globally recognized digital certification partner. It combines: Industry-leading certifications
Project-based learning
Hands-on application of skills to solve real-world business challenges
Fahad Al Hassawi, CEO at du, stated: 'The Certified Digital Talent Programme reflects our commitment to innovation and transformation. We are investing in our people to build a future-forward digital telco, powered by skills in AI, data science, and creativity.'
du reported that participants saw a 30% increase in engagement during the training. The new skills acquired have already contributed to multiple innovative initiatives at the company.
The Certified Digital Talent Programme remains a strategic investment in building an agile, future-ready workforce. It provides a platform for employees to leverage new technologies and stay ahead in the digital era.
The announcement reinforces du's leadership in advancing the UAE's digital future and nurturing internal digital talent.
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In the aftermath of the global pandemic, as organisations around the world still grapple with the 'return to office' debate, the UAE is methodically crafting a hybrid work model that breaks away from traditional norms. Rather than conforming to a rigid divide between remote and in-office work, the country's approach emphasises flexibility, adaptability, and seamless technological integration. While hybrid work models have gained traction across various sectors in the UAE, the telecommunications industry offers a particularly compelling lens through which to examine this evolving culture. Companies like e& and du are navigating the shift with approaches that reflect both technological capability and an understanding of changing workforce dynamics. While talking to BTR, their strategies highlight how hybrid work is being operationalised within a sector that sits at the crossroads of connectivity, innovation, and national development. 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