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Pankaj Tripathi Champions Century-Old Ayurvedic Legacy with Sudhakar Gasoleen – Sudhakar Ayur Lab India Pvt. Ltd

Pankaj Tripathi Champions Century-Old Ayurvedic Legacy with Sudhakar Gasoleen – Sudhakar Ayur Lab India Pvt. Ltd

The Wire16 hours ago

For nearly a century, Sudhakar Ayur Lab India Pvt. Ltd. has been a beacon of trust in India's Ayurvedic heritage, crafting remedies that blend ancient wisdom with modern care. As the company approaches its centennial milestone, it has unveiled a nationwide campaign for its flagship digestive aid, Sudhakar Gasoleen, with acclaimed actor Pankaj Tripathi as its brand ambassador. Anchored by the vibrant tagline 'Gasoleen Gazab Hai!', this initiative aims to bring the time-honored benefits of Ayurveda to every Indian seeking digestive wellness.
Sudhakar Gasoleen is a testament to the enduring power of natural healing. Formulated with meticulously selected herbs, it offers effective relief from indigestion, bloating, and gastric discomfort. Rooted in Ayurvedic principles yet refined with contemporary techniques, the product is vegan, organic, and tailored to meet the demands of modern lifestyles. Dr. Srishti Jain, CEO of Arunveda, a forward-thinking division of Sudhakar Ayur Lab, explains, 'Gasoleen embodies our commitment to preserving Ayurvedic traditions while addressing the needs of today's health-conscious consumers. It's a harmonious blend of heritage and innovation.' The choice of Pankaj Tripathi as the campaign's face reflects Sudhakar's vision of authenticity and connection. Known for his nuanced portrayals and deep resonance with audiences across India, Tripathi brings credibility and warmth to the brand's mission. 'Pankaj Tripathi's genuine appeal makes him an ideal advocate for our goal of promoting digestive health through Ayurveda,' says Dr. Sankalp Jain, Director at Sudhakar Ayur Lab. 'His voice will help us reach households nationwide, fostering a renewed appreciation for natural remedies.' The 'Gasoleen Gazab Hai!' campaign is designed to unite diverse audiences, highlighting the product's efficacy and the brand's storied legacy. To ensure accessibility, Sudhakar Gasoleen is available on all major e-commerce platforms and in leading retail stores across India, making it convenient for consumers to embrace this trusted solution.
As Sudhakar Ayur Lab nears its 100th year, this campaign underscores its unwavering dedication to advancing India's health through Ayurvedic excellence. For those seeking a natural path to digestive wellness, Sudhakar Gasoleen offers a century of expertise in every dose. Explore it today at your preferred online platform or local retailer.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
This is an auto-published feed from PTI with no editorial input from The Wire.

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Blossoming hub of dragon fruit cultivation: Mirzapur leads UP's 260-hectare expansion; govt plans support centre
Blossoming hub of dragon fruit cultivation: Mirzapur leads UP's 260-hectare expansion; govt plans support centre

Time of India

time26 minutes ago

  • Time of India

Blossoming hub of dragon fruit cultivation: Mirzapur leads UP's 260-hectare expansion; govt plans support centre

Dragon fruit cultivation is gaining traction in Uttar Pradesh, particularly in Mirzapur, due to its profitability and health benefits LUCKNOW: The cultivation of dragon fruit or 'Kamalam', an exotic fruit originally from Central America and Mexico which is emerging as a super crop worldwide given its health and medicinal benefits, is emerging as a profitable venture in Uttar Pradesh. Dragon fruit is tolerant to abiotic stresses, pests, and diseases. It has a low requirement for water and nutrients, gives multiple harvests in a year, sustains high yield up to 20 years, and has high nutraceutical and functional properties, being rich in antioxidants and fibers. Though it is highly perishable, having a shelf life of 5-7 days at ambient Indian conditions, it can be processed into various value-added products. Dragon Fruit In India& Uttar Pradesh Though dragon fruit was introduced in India in the late 1990s and between 2005 and 2017 the area under its cultivation increased from 4 to 400 hectares in different states, it wasn't until 2024 that Uttar Pradesh embraced this exotic fruit on a commercial scale, with Mirzapur emerging as a key player. According to the eye-estimated data (based on interaction with farmers and ocular estimates) of the state horticulture department, dragon fruit is commercially grown over 260 hectares in UP, and the average yield per hectare was nine metric tonnes in 2024-25. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 「早くやって」1日たった10秒で体重が… 大正製薬 続きを読む Undo The most commonly grown variety of the fruit in UP is red-skinned with red flesh. 'The initial investment is high for growing dragon fruit, as it requires making cemented pillars for plants to grow and take support of,' said sources in the horticulture department. However, it is one of the fastest returning perennial fruit crops, assuming full production within five years of plantation. Given the lesser number of commercial producers of dragon fruit in the country and an ever-increasing demand because of its health and medicinal benefits, its cultivation is a profitable venture. Under the centrally-sponsored Mission for Integrated Development of Horticulture (MIDH) scheme, farmers in the country are given a 40% subsidy on the input cost of over Rs 6,75,000 lakh per hectare for the commercial cultivation of dragon fruit, provided the survival of the crop is 80% in the first year. Mirzapur, The New Hub Commercial cultivation of dragon fruit is being carried out in several districts in UP, such as Sonbhadra, Jaunpur, Kushinagar, Prayagraj, Gorakhpur, Basti, Ambedkarnagar, Hardoi, Ghazipur, and Barabanki. However, it is Mirzapur that has taken the lead as its climate has proven particularly conducive to dragon fruit cultivation, allowing the crop to flourish. In 2024-25, the region cultivated crops over 100 hectares, out of a total of 260 hectares where the crop was grown in UP in the last financial year. As Mirzapur continues to cultivate this vibrant fruit, it not only boosts the local economy but also positions itself as a pivotal hub in the agricultural landscape. The Way Ahead In 2025-26, the state govt plans to bring in 200 hectares more under dragon fruit cultivation in the state by covering new farmers under the scheme. Not only this, the govt is also considering setting up an exclusive centre of excellence for dragon fruit in Mirzapur's Deoria Kalan village to provide high-quality planting material to farmers and train them in its cultivation and processing. 'The reason why the govt is encouraging more and more farmers to grow it on a commercial level is because it can be grown in a wide range of agro-climatic zones, including areas of high temperature and water scarcity regions,' said sources. The govt is keen to promote its commercial cultivation in the Bundelkhand and Vindhya regions.

From aloo to avocado: How India's eating choices are changing
From aloo to avocado: How India's eating choices are changing

Time of India

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  • Time of India

From aloo to avocado: How India's eating choices are changing

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Is your lifestyle harming your liver? Expert explains the alarming rise in liver disease deaths
Is your lifestyle harming your liver? Expert explains the alarming rise in liver disease deaths

Time of India

time4 hours ago

  • Time of India

Is your lifestyle harming your liver? Expert explains the alarming rise in liver disease deaths

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