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All-Inclusive, Redefined Again: Blue Diamond Resorts Is Now Royalton Hotels & Resorts

All-Inclusive, Redefined Again: Blue Diamond Resorts Is Now Royalton Hotels & Resorts

Globe and Mail2 days ago
ST. MICHAEL, Barbados, Aug. 11, 2025 (GLOBE NEWSWIRE) -- After fifteen years of redefining the all-inclusive experience, Blue Diamond Resorts is taking the next step in its evolution. Beginning August 11, 2025, the company will officially transition to Royalton Hotels & Resorts, consolidating its brand identity under the name that has defined its guest experience across the Caribbean.
This change marks a natural evolution for the company, whose success has been closely tied to the growth and recognition of its Royalton-branded properties across seven leading sun destinations. With an aligned portfolio and refreshed visual identity, the move consolidates brand equity and reinforces the company's leadership in the modern all-inclusive space, while maintaining the same essence and operations.
'This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,' said Jordi Pelfort, President of Royalton Hotels & Resorts.
As part of the brand realignment, the adults-only brand formerly known as Hideaway at Royalton will now be referred to as Royalton Hideaway, A Resort Within a Resort. The refreshed name reinforces its place within the Royalton ecosystem, while continuing to offer the same Togetherness concept and elevated adults-only experience that guests have come to expect.
Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by Royalton, reinforcing the connection between its all-ages cinematic concept and the strength of the Royalton name. Guests can continue to enjoy its signature Vacation Like a Star™ experience, now under a unified identity.
Pelfort added: 'With every brand now part of the Royalton family, our identity has never been more unified or more powerful. Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history. Blue Diamond Resorts will always be part of our DNA. Its mission, vision, and spirit remain at the core of who we are.'
With this transition, the company's portfolio will continue to include well-known brands such as Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, the rebranded Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton, and Grand Lido Negril.
This announcement follows a year of expansion and innovation for the company, including the launch of Royalton Vessence Resorts, the recent announcement of Royalton CHIC Jamaica Paradise Cove, and new resort developments underway in the Caribbean.
For more information, visit www.royalton.com
About Royalton Hotels & Resorts
Royalton Hotels & Resorts is a leading all-inclusive hospitality company with a curated portfolio of 24 resorts across seven of the Caribbean's most sought-after destinations, each offering a distinct and immersive signature experience. Its eight brands include the award-winning All-In Luxury® Royalton Luxury Resorts, where Everyone is Family, known for elevated comfort and thoughtful service through signature features like All-In Connectivity™ and DreamBed™. Royalton Hideaway delivers an upscale adults-only escape designed around Togetherness, with exclusive dining and modern accommodations. Royalton Vessence Resorts introduces The Art of Vacation through a wellness-forward approach to all-inclusive travel, centered on balance and mindful connection. Royalton CHIC Resorts invites guests to Party Your Way with vibrant, adults-only getaways full of style and spontaneity, while Mystique by Royalton offers Miles from Ordinary boutique retreats that celebrate natural beauty, local culture, and laid-back sophistication. In Jamaica, Grand Lido Negril presents a unique Au Naturel experience for guests 21 and over, with secluded beachfront luxury.
The portfolio also includes Planet Hollywood Hotels & Resorts by Royalton, where guests can Vacation Like A Star™ in entertainment-infused settings surrounded by iconic memorabilia, and Planet Hollywood Adult Scene by Royalton, where guests can Dodge the Paparazzi in glam, adults-only escapes defined by privacy and exclusivity.
To learn more about Royalton Hotels & Resorts, please visit www.royalton.com
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Please try again Interested in more newsletters? Browse here. Amidst the confusion, the answer is clear. The rules-based trade framework embodied in the Canada-U.S. Mexico agreement (CUSMA) and its free trade predecessors (NAFTA, Canada-U.S. Free Trade Agreement) has, for now, held. Perhaps the most disturbing thing about Canada's inability to reach a bilateral deal with the U.S. last month was not the 10 per cent tariff bump on CUSMA non-compliant exports. It was the fact that Canada's negotiators did not find out until the very last minute that the CUSMA framework had survived President Trump's Sharpie in signing his July 31 executive order on Canada. In what is being called the 'CUSMA carve-out,' up to 95 per cent of Canada's non-energy exports face free or very low-tariff access to the U.S. market as long as they comply with CUSMA rules. 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The agreement, which came into effect in 2020, was the result of a negotiation initiated in President Trump's first term to replace NAFTA, which he had called 'the worst trade deal in history' We should be constantly reminding him that CUSMA is his agreement — the 'Art of the Deal' magician at the top of his game. Importantly, CUSMA was approved into law by the U.S. Congress in. As such, it cannot be simply torn up by a U.S. President in a foul mood — for now, at least. This shifts the focus to CUSMA's renewal, which is scheduled for a review in July 2026. At that time, the parties may recommend revisions to the agreement which, if agreed, would extend the agreement by another 10 years. If, however, any party wishes to withdraw from CUSMA they need only provide six months notice Despite being the author of the agreement, it's hard to believe that Mr. Trump will be in the mood to accept a few tweaks here and there as he arguably did in the conversion of NAFTA to CUSMA. 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