THG Commerce launches new Hyrox global DTC ecommerce platform
The website launch is part of a wider partnership between the two parties to drive long-term growth for Hyrox as it expands globally. Hyrox will benefit from extensive support across ecommerce, marketing, and fulfillment while accessing services from re-platforming its D2C ecommerce website, customer services, sales processing, and international fulfillment.
'Our partnership with THG Commerce marks an exciting new chapter for Hyrox as we launch a new global ecommerce platform,' said Moritz Fürste, Co-Founder at Hyrox, in a statement.
'Athletes across the world can now purchase official Hyrox products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale. We're thrilled to be taking this next step in the brand's evolution and giving athletes the ecommerce experience they deserve.'
Hyrox will also leverage THG Ingenuity's logistics solution, THG Fulfil, to enhance its global fulfillment capabilities. With a network of over 250 courier partners serving 195 countries, the platform offers efficient, locally optimized delivery. Backed by a 200 million dollar investment in state-of-the-art infrastructure, THG Fulfil offers industry-leading next-day delivery cut-off times, with orders dispatched the same day when placed as late as 1 am.
'Hyrox has been an industry disruptor since it launched in 2017, and we're thrilled to join their journey to help solidify their global presence,' said Richard Ward, CEO at THG Ingenuity, in a statement. 'At THG Commerce, we're experts in connecting brands to customers where it matters most, removing complexity from the ecommerce journey to deliver real value.'
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BBC News
02-08-2025
- BBC News
Londonderry: Huge crowds expected for two-day Hyrox outdoor event
Thousands of competitors and spectators are expected in Londonderry for an outdoor Hyrox fitness challenge to be held over two days at Ebrington is described as one of the fastest-growing sports in the world and has about 200,000 competitors — either professional athletes or everyday fitness enthusiasts — perform eight runs and eight organisers of the first Ebrington Hyrox have said it will be one of the biggest outdoor events of its kind on the island of Ireland, with more than 1,000 people registered to compete. What is Hyrox? Founded in 2017 as an indoor discipline, athletes take part in eight leg consists of a 1km run, followed by fitness are:1km on a standing ski machine50m of sled push50m sled pull80m burpee jumps1km indoor rowing200m kettlebell carry100m lunges carrying a sandbag100 throws and catches of a medicine ball off a wallParticipants range from elite athletes to everyday fitness enthusiasts, with many drawn by the sport's inclusive design and global appeal. Race director Sean McLaughlin has a background in triathlons and is also an avid Hyrox competitor—he is currently ranked fourth in Ireland."Ebrington is a world-class venue. I'm looking forward to people from outside of Derry seeing how good a venue it actually is," he told BBC Radio Foyle's North West Today programme."Our plan is to build on this event and grow it even bigger next year, making it an annual event."You don't have to be super-fit to get involved."The functional stations are actually very accessible to most people."I have found that Hyrox has given people a new lease of life. 'Economic boost for the city' The sport is closely related to CrossFit but features different, simpler exercises and prioritises endurance over raw the first event in Hamburg attracted 650 participants, the sport has seen rapid to the sport's official website, there were more than 40 global races in 2023, attracting over 90,000 athletes and 50,000 McLaughlin said he hoped the numbers attending Ebrington Hyrox would translate into an economic boost for the city."We are expecting thousands of spectators along with the competitors," he said."The first race will start at nine in the morning and the last race isn't over until about eight that evening."Every eight minutes, another race starts, so there is a constant flow of athletes — which means a constant flow of spectators."The businesses on Ebrington Square will see a massive benefit, and hopefully the city will too." Jen Mansour from Derry will be making her Hyrox debut at the 43-year-old had hoped to take part in a previous competition held in Creggan but was forced to withdraw after suffering a foot by fellow gym members who have competed in Hyrox, Jen said she had always been curious to try it for herself."There are definitely some nerves, but I'm really excited to be taking part," she goal for the competition is simple: "To finish in one piece." "I was never particularly sporty at school, but after turning 40, I just wanted to become healthier and fitter," she said."Hyrox has become really popular in recent years, and we have such a fantastic community at the gym - from all walks of life - who've taken part in these kinds of events, so I thought: why not me?"Ms Mansour will be competing in the doubles category alongside her friend Esther Donaghy, who has taken part in Hyrox before."Esther is very fit, but more importantly for me, she's also incredibly supportive," she said."Having her by my side throughout the event will definitely help me get through it," she said. Josh Irwin from Limavady is a regular Hyrox competitor and described it as the "ultimate test of endurance.""I love it because it makes cardio training a bit more interesting and competitive, due to all the various exercises involved," he said."There is a great community spirit behind it, both before and after the race, because you're surrounded by like-minded people who are all looking to push themselves."
South Wales Argus
01-08-2025
- South Wales Argus
Ystrad Mynach gym collaborate police for get fit teen summer
The free Hyrox Race for Success programme, which is being run at the Evolution Fitness gym in Ystrad Mynach, aims to engage young people in health and fitness during the summer holidays. The scheme is open to teenagers aged 14 to 17 and will take place three times a week through the summer break on Mondays, Wednesdays, and Fridays from 11am to 1pm. (Image: Evolution Fitness) Teenagers who participate in the initiative will receive free access to the gym, in addition to structured coaching and fitness plans from personal trainers who are qualified to deliver Hyrox training – a global fitness phenomenon which has boomed worldwide since launching in 2017. Those who complete the six-week programme will also be offered a free membership to the gym for a further six weeks to recognise their commitment. The gym is collaborating on the initiative with Gwent Police, who have provided funding for the scheme as part of their wider Respect Rhymney Programme, which was launched last year to tackle high rates of crime in the area. (Image: Evolution Fitness) Greg Jones, general manager at Evolution Fitness, said: 'We wanted to use the funding pot to keep young people engaged. From day one, we've always tried to integrate with the community, so it ties in with our ethics. We want to keep kids engaged in the holidays, and to keep them distracted from things they shouldn't be doing. We hope that if we can keep the young people engaged in fitness for twelve weeks at no cost, and if the kids and their parents can see a benefit, then we can hopefully keep them engaged long-term too.' (Image: Evolution Fitness) PC Stuart Turley, who is part of Gwent Police's Caerphilly North Neighbourhood Team, also celebrated the scheme. He said: 'We're pleased to bring this initiative to teens in the area, giving them the chance to learn a bit more about the world of Hyrox racing and, in particular, making healthier decisions with nutrition and exercise.' Young people interested in taking part in the scheme can find out more information by contacting Evolution Fitness on 01443 315260.
Scottish Sun
31-07-2025
- Scottish Sun
I smashed the world Hyrox record at age 75 – I trained for over a year for this moment
RECORD BREAKER I smashed the world Hyrox record at age 75 – I trained for over a year for this moment Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A SCOTS hospital worker has become a double Hyrox champion after smashing a world record at the age of 75. David Ridout, a porter at the University Hospital Crosshouse near Kilmarnock, was left "absolutely delighted" with his achievements after training for over a year. Sign up for Scottish Sun newsletter Sign up The OAP, from Crosshouse, Ayrshire, qualified for the Hyrox World Championships in Chicago by winning a regional race earlier this year. And at the competition last month, he won his solo and doubles race to become a double world champion. On top of that, David also broke the world record for his solo race in his age group. He hopes his achievements can inspire others to improve their health and wellbeing. Hyrox is a physically demanding sports competition involving running and functional fitness movements. The competition is made up of a 1km run followed by an exercise station that is repeated eight times for the eight different workout stations. Events are held across the globe, with dates in Glasgow later this year. David said: "I was absolutely delighted to not only win the two medals, but to break the world record. "I trained very hard for over a year so I could go out and do my best in Chicago. "Hopefully by sharing my achievement this may inspire others to look at their options and challenge themselves to improve their health and wellbeing. Inside HYROX phenomenon as 40,000 fans descend on Glasgow for 'biggest-ever- event "If I can do it, anybody can." Assistant Director of Estates and Support Services Helen Gemmell added: "I want to congratulate David on this tremendous achievement. "It must have taken a great deal of effort and dedication. "The entire team are extremely proud of him and what he has achieved." Earlier this year, 40,000 fitness fanatics flocked to the OVO Hydro in Glasgow for a Hyrox competition.
