Taylor Swift 'risks alienating millions of fans' with sexed up album and new look
Taylor Swift 's racy album artwork risks alienating her colossal fanbase, an expert has said.
The global megastar, 35, today confirmed the release of her latest album following weeks of speculation. The pop star appeared on a podcast with her boyfriend, Super Bowl champ Travis Kelce, and his brother Jason, which over 1.3 million people tuned in for the live event.
But while Taylor is notoriously private and rarely gives interviews, the Bad Blood songstress offered an insight into the record, which will be released in October. Her new record, which she wrote on her Eras Tour and recorded to in Sweden, will feature 12 tracks, including a duet with Sabrina Carpenter.
Speaking about the album, Taylor said: "This album is about what was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant." It comes after Taylor Swift announces Sabrina Carpenter duet and The Life of a Showgirl release date.
And Taylor looks very different on the album artwork for her new record - a move which could unknowingly be detrimental to her success.
Sharing her expertise on Taylor's racy new artwork, body language expert Judi James says: "Showgirl chic is all about contrived sexiness. Every move, pose, spangle and feather has to be perfectly placed, making it as wholesome as sliced white bread, which makes it the ideal new brand for family stars like Kylie Minogue and now Taylor Swift."
Taylor could be entering a new ear and it seems as though she's ready to drop the 'girl next door' demeanor for a sexier and more confident aura for her new album.
"For Taylor it seems to be her 'coming of age' look after her long period of looking preppy and cute.
But there's no sign of rebellion or even change of personality here: her poses and her outfits seem to provide adequate shocks to keep her relevant but without suggesting for one minute that she's losing her grip on the Swiftie market," Judi says.
"Her poses here mimic glamour model looks but without the raunchiness or flirting. She doesn't look upholstered by fillers or implants but she does look like a woman comfortable in her own body. It has a 'dress-up doll' appeal rather than a look to attract a new group of drooling fans. "
However, Taylor's sexy new look has been well thought out, and it's not just a coincidence. Judi says of her new demeanor: "Like everything else Taylor does, this re-branding looks well thought-out and deliberate rather than change-desperate.
"The look places her up there in the market that includes other icons like Beyonce and Cher but without compromising her teen spirit fans.
"Her facial expressions here lack the sensuality that might alienate her from her fanbase. She's still very much Taylor and her body language doesn't seem to signal any huge lifestyle switch-up.
"The look will clearly work in a large stadium but she'll still look like the woman going home afterwards in her preppy kilts, clutching Travis's hand like America's sweetheart on her first date."
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