Protesters picket London Tesla showroom on global anti-Musk day

The Guardian

29-03-2025

Blaring car horns on the three-lane A40 in west London are nothing new. However, on Saturday, they weren't aimed at other drivers for a change; instead it was Tesla's CEO, Elon Musk, who was the target of their anger as part of the 'Takedown Tesla' movement, which has spread from the United States.
'It's too overwhelming to do nothing,' said Louise Cobbett-Witten, who has family in the US. 'There is real solace in coming together like this, everyone has to do something. We haven't got a big strategy besides just standing on the side of the street, holding signs and screaming.'
The protest was part of a global day of protests planned under the umbrella of the Tesla Takedown movement. Organizers say the rallies will take place in front of more than 200 Tesla locations worldwide, including nearly 50 in California. Musk has not commented on the demonstrations.
Cobbett-Witten has family in Washington DC, and is planning to move back to the US. The 39-year-old NHS worker, who lives in south London, said: 'The checks and balances have just failed. As much as people are trying to not say these words, they are fascists, they are white supremacists, they're xenophobes, they're misogynists, and they're coming for everyone. And what starts in America comes over here.'
In the last fortnight, Tesla has responded to the protests outside its showroom and charging point in Park Royal by stationing a lone security guard at its gate, who said protesters had been friendly and peaceful. Dozens turned up on Saturday, their largest turnout since they began weeks ago.
While Tesla sales have fallen in Europe, they rose in the UK by more than a fifth in February, according to new car registration figures from the Society of Motor Manufacturers and Traders.
Gay rights campaigner Nigel Warner MBE was attempting to hand out stickers to Tesla drivers entering or leaving the site in Park Royal. 'This is the only thing you can do to make a difference,' the 77-year-old retired accountant from London said. 'We are pretty helpless over here, the same as Europe, the only thing we can do is try to affect Tesla's share prices and sales. It is something that has been done already with the Tesla sales dropping in many places. If he can't sell his cars he is finished.'
Documentary film-maker Jim Green, 56, who lived in New York and Los Angeles before moving back to the UK 18 months ago, had worked with Musk on a film a decade ago.
Green said: 'He was a different person, and he was very charismatic. He was talking when I was hanging out with him about the gigafactory where the batteries were being built, and he had a very compelling argument to make about the importance of batteries, an argument he made extraordinarily articulately. So I was very much leaning in to believing this guy wouldn't turn into the fascist he has become.'
He said Musk had attacked typical Tesla buyers, whom he described as wealthy liberals who care about the environment: 'Musk has gone out of his way to insult that exact group of human beings. I lived in LA during the time when everyone who was wealthy and liberal traded their Toyota Prius in for their Tesla during 2014-2015.'
Retiree Anne Kajava, 59, who is originally from Minnesota but lives in Cambridgeshire, said she was concerned about the United States' change in policy on Europe and Ukraine.
She said: 'I am truly concerned about a world war three. I am concerned about a civil war within the United States. You could say those are extreme views but Trump is talking about war. You have JD Vance in Greenland; it's not impossible.'
Holding a banner attached to a Donald Trump toilet brush, she said: 'I used to not hesitate to say I'm an American. Now actually I'm working with an acting coach, to fake a British accent so I can turn it on and off when I want to. I don't want to be identified as American.'