Unity Selects Optable to Power New Audience Hub, Unlocking Smarter Targeting for Brand Marketers
MONTREAL--(BUSINESS WIRE)--Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity's Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way.
Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. The Optable team worked with Unity to build an audience mesh that captured Unity's unique player insights in a secure, privacy-first manner and integrated data from leading providers like Experian to build high-intent audiences.
'Unity's Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity,' said Yves Poire, co-founder and CEO of Optable. 'By combining the power of Unity's unique reach and understanding of gamers with the interoperability and activation of Optable's platform, we were able to create a powerful solution that enables advertisers to activate richer engagement and measurement opportunities.'
'We created the Audience Hub to help brand marketers unlock the full potential of Unity's [3 billion] gamers in a scalable and privacy-first way,' said Alex Blum, COO, Unity. 'Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.'
'Unity operates one of the world's largest gateways to gaming audiences, engaging millions of players daily,' said Crystal Jacques, Vice President of Enterprise Partnerships at Experian Marketing Services. 'Working with Optable enabled Unity to pair their unrivalled reach with Experian's turnkey audiences so that brand marketers can pinpoint unique, highly engaged players across every screen and turn that precision into richer engagement, more substantial ROI, and sustainable growth for advertisers and developers alike.'
About Optable
Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: optable.co
About Unity
Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
33 minutes ago
- Business Wire
Suriname: TotalEnergies Acquires 25% Interest in Block 53
PARIS--(BUSINESS WIRE)-- TotalEnergies (Paris:TTE) (LSE:TTE) (NYSE:TTE) has signed an agreement to acquire the 25% interest held by Moeve (formerly known as CEPSA) in Block 53, offshore Suriname, joining APA (45%, operator) and Petronas (30%) as partner in this license. Block 53 lies directly east of Block 58, where TotalEnergies (40%*, operator) and its partners announced the Final Investment Decision for the GranMorgu development in October 2024. Block 53 contains the Baja-1 discovery, drilled near the border of Block 58. 'This acquisition brings new resources to the development of our low-cost and low-emission GranMorgu project', said Javier Rielo, Senior Vice President Americas, Exploration & Production at TotalEnergies. 'It also proves how TotalEnergies will leverage GranMorgu infrastructure to develop profitably additional resources and extend its production plateau, strengthening the position of the Company in the offshore of Suriname'. * After 20% Staatsolie (NOC) back-in *** About TotalEnergies TotalEnergies is a global integrated energy company that produces and markets energies: oil and biofuels, natural gas, biogas and low-carbon hydrogen, renewables and electricity. Our more than 100,000 employees are committed to provide as many people as possible with energy that is more reliable, more affordable and more sustainable. Active in about 120 countries, TotalEnergies places sustainability at the heart of its strategy, its projects and its operations. @TotalEnergies TotalEnergies TotalEnergies TotalEnergies Cautionary Note The terms 'TotalEnergies', 'TotalEnergies company' or 'Company' in this document are used to designate TotalEnergies SE and the consolidated entities that are directly or indirectly controlled by TotalEnergies SE. Likewise, the words 'we', 'us' and 'our' may also be used to refer to these entities or to their employees. The entities in which TotalEnergies SE directly or indirectly owns a shareholding are separate legal entities. This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TotalEnergies SE nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise. Information concerning risk factors, that may affect TotalEnergies' financial results or activities is provided in the most recent Universal Registration Document, the French-language version of which is filed by TotalEnergies SE with the French securities regulator Autorité des Marchés Financiers (AMF), and in the Form 20-F filed with the United States Securities and Exchange Commission (SEC). TotalEnergies Media Relations: +33 (0)1 47 44 46 99 l presse@ l @TotalEnergiesPR Investor Relations: +33 (0)1 47 44 46 46 l ir@
Yahoo
2 hours ago
- Yahoo
Darden Raises Sales Outlook, Unveils $1B Buyback After Strong Olive Garden Momentum
Darden Restaurants, Inc. (NYSE:DRI) ranks among the best consumer discretionary stocks to buy now. Following solid quarterly results on June 20, Darden Restaurants, Inc. (NYSE:DRI) projects annual same-store sales above expectations, relying on demand from food delivery and marketing initiatives at its casual dining brands like Olive Garden. Image: Courtesy of Darden Darden (NYSE:DRI) anticipates a 2% to 3.5% annual growth in same-store sales, with the midpoint of this range exceeding analysts' projections of 2.64%. Additionally, initiatives like Olive Garden's 'buy one, take one' deals and home deliveries made possible by Uber Direct have further assisted the restaurant chain operator. In addition, the company disclosed plans to explore strategic alternatives for its Bahama Breeze brand while also announcing a new $1 billion share repurchase program. Darden Restaurants, Inc. (NYSE:DRI) is an American multi-brand restaurant operator headquartered in Orlando, Florida. Some of the most well-known and successful full-service dining brands can be found in Darden's restaurant family, including Yard House, LongHorn Steakhouse, and Olive Garden. While we acknowledge the potential of DRI as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. Read More: and Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 hours ago
- Yahoo
QuantumScape Just Announced a Major Cobra Milestone. How Should You Play QS Stock Here?
QuantumScape (QS) shares are up some 30% on Wednesday after the next-gen lithium battery specialist said it has achieved a significant milestone in the ramp-up of its manufacturing capacity. In a press release this morning, the NYSE-listed firm confirmed 'the successful integration of its advanced Cobra separate process into baseline cell production.' Is United Health Stock a Buy, Hold or Sell for July 2025? Dear Micron Stock Fans, Mark Your Calendars for June 25 This New ETF Promises to Help You Invest Like Warren Buffett and Yields 15% Tired of missing midday reversals? The FREE Barchart Brief newsletter keeps you in the know. Sign up now! Despite today's surge, QuantumScape stock remains down about 15% versus its year-to-date high. QuantumScape's successful integration of the Cobra separator process marks a pivotal leap toward commercializing its solid-state battery technology. Cobra improves heat treatment speed by about 25 times and meaningfully reduces equipment footprint as well to enable faster, more scalable, and cost-efficient production – all of which represent key hurdles in bringing next-gen batteries to market. Cobra replaces the Raptor process to become the new manufacturing baseline, setting the stage for higher-volume B1 sample production and future iterations. In short, today's announcement is a material catalyst for QS shares as it signals the company based out of San Jose, California is transitioning from prototype to industrial readiness – a shift that could strengthen its competitive edge and accelerate its path to revenue generation. Despite the Cobra integration news, Jed Dorsheimer, a William Blair analyst, reiterated his 'Market Perform' rating on QuantumScape stock. Dorsheimer sees today's rally in QS shares as 'overdone' as the Cobra integration was 'a known milestone and not a surprise to investors.' In his research note, the analyst recommended caution also because the battery stock has a history of overreacting to developments and then 'fading back to prior levels' soon after. Other Wall Street firms also recommend avoiding QS stock following Wednesday's surge. The consensus rating on QuantumScape shares currently sits at 'Hold' only with the mean target of $4.79 indicating potential downside of about 17% from current levels. On the date of publication, Wajeeh Khan did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. This article was originally published on
