Latest news with #AudienceHub
Yahoo
10 hours ago
- Business
- Yahoo
Unity (U) Partners Optable to Unlock New Opportunities Across 3 Billion Gamers
Unity Software Inc. (NYSE:U) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company selected Optable, an identity management and data collaboration platform, to power its newly launched Audience Hub. A technician wearing a head-mounted augmented reality headset examining a MEMS device. Under the strategic partnership, Optable offers brand marketers a way to reach players using a seamless and secure platform for audience collaboration, precision targeting, and omnichannel activation. 'We created the Audience Hub to help brand marketers unlock the full potential of Unity's [3 billion] gamers in a scalable and privacy-first way,' said Alex Blum, COO of Unity Software. 'Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.' The Optable team collaborated with Unity to create an audience mesh that incorporated data from top sources like Experian and securely and privately gathered Unity's unique player insights. Unity Software Inc. (NYSE:U) provides a comprehensive platform for augmented reality (AR) development, enabling creators to build and deploy interactive AR experiences across various devices. It offers tools and workflows for creating AR experiences, managing complex 3D projects, and deploying to multiple platforms. While we acknowledge the potential of U as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 11 Best Performing Warren Buffett Stocks in 2025 and 12 Best Cryptocurrency and Blockchain Stocks to Buy. Disclosure: None.
Associated Press
12-06-2025
- Business
- Associated Press
Unity Selects Optable to Power New Audience Hub, Unlocking Smarter Targeting for Brand Marketers
MONTREAL--(BUSINESS WIRE)--Jun 12, 2025-- Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity's Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way. Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. The Optable team worked with Unity to build an audience mesh that captured Unity's unique player insights in a secure, privacy-first manner and integrated data from leading providers like Experian to build high-intent audiences. 'Unity's Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity,' said Yves Poire, co-founder and CEO of Optable. 'By combining the power of Unity's unique reach and understanding of gamers with the interoperability and activation of Optable's platform, we were able to create a powerful solution that enables advertisers to activate richer engagement and measurement opportunities.' 'We created the Audience Hub to help brand marketers unlock the full potential of Unity's [3 billion] gamers in a scalable and privacy-first way,' said Alex Blum, COO, Unity. 'Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.' 'Unity operates one of the world's largest gateways to gaming audiences, engaging millions of players daily,' said Crystal Jacques, Vice President of Enterprise Partnerships at Experian Marketing Services. 'Working with Optable enabled Unity to pair their unrivalled reach with Experian's turnkey audiences so that brand marketers can pinpoint unique, highly engaged players across every screen and turn that precision into richer engagement, more substantial ROI, and sustainable growth for advertisers and developers alike.' About Optable Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: About Unity Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit View source version on CONTACT: Sydney Dennen [email protected] KEYWORD: NORTH AMERICA CANADA INDUSTRY KEYWORD: DATA MANAGEMENT TECHNOLOGY PROFESSIONAL SERVICES ELECTRONIC GAMES MARKETING ADVERTISING ENTERTAINMENT COMMUNICATIONS APPS/APPLICATIONS DATA ANALYTICS SOFTWARE SOURCE: Optable Copyright Business Wire 2025. PUB: 06/12/2025 08:05 AM/DISC: 06/12/2025 08:03 AM
Business Wire
12-06-2025
- Business
- Business Wire
Unity Selects Optable to Power New Audience Hub, Unlocking Smarter Targeting for Brand Marketers
MONTREAL--(BUSINESS WIRE)--Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity's Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way. Unity partnered with Optable to offer brand marketers a new way to reach players using a seamless and secure platform for audience collaboration, precision targeting and omni-channel activation. The Optable team worked with Unity to build an audience mesh that captured Unity's unique player insights in a secure, privacy-first manner and integrated data from leading providers like Experian to build high-intent audiences. 'Unity's Audience Hub represents a new era of omnichannel audience targeting and insights being driven by companies like Unity,' said Yves Poire, co-founder and CEO of Optable. 'By combining the power of Unity's unique reach and understanding of gamers with the interoperability and activation of Optable's platform, we were able to create a powerful solution that enables advertisers to activate richer engagement and measurement opportunities.' 'We created the Audience Hub to help brand marketers unlock the full potential of Unity's [3 billion] gamers in a scalable and privacy-first way,' said Alex Blum, COO, Unity. 'Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.' 'Unity operates one of the world's largest gateways to gaming audiences, engaging millions of players daily,' said Crystal Jacques, Vice President of Enterprise Partnerships at Experian Marketing Services. 'Working with Optable enabled Unity to pair their unrivalled reach with Experian's turnkey audiences so that brand marketers can pinpoint unique, highly engaged players across every screen and turn that precision into richer engagement, more substantial ROI, and sustainable growth for advertisers and developers alike.' About Optable Optable is an identity management & data collaboration platform designed for the advertising ecosystem in the age of privacy. Optable makes it easy for media owners, publishers and platforms to harness the power of their first party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so that customers can build identity graphs quickly, reduce their overall technology costs, and grow revenue through multiple monetization strategies. To learn more, visit: About Unity Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit
Business Wire
11-06-2025
- Business
- Business Wire
New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV
SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the Unity Audience Hub. The Audience Hub blends federated, privacy-first insights from Unity's ads ecosystem with trusted third-party data sources to deliver curated, high-intent audiences to brand marketers. It optimizes for combined audience intelligence without compromising data privacy. In initial beta testing, brands have experienced a 102.6% increase in click-through-rate and a 103.6% uplift in engagement overall, demonstrating the power of the Audience Hub in reaching highly relevant audiences and matching them with media inventory. 'At WPP Media, we're always looking for ways to connect with potential customers in a more relevant and engaging way,' said Pete Basgen, Global Gaming & Esports Lead at Wavemaker, a WPP Media Brand. Share 'At WPP Media, we're always looking for ways to connect with potential customers in a more relevant and engaging way,' said Pete Basgen, Global Gaming & Esports Lead at Wavemaker, a WPP Media Brand. 'Leveraging the Unity Audience Hub allows us to unlock valuable gaming insights and activation opportunities for our clients.' The Audience Hub is powered by Optable, and is launching with Experian as an initial third-party data partner. Marketers can build custom audiences and then activate those audiences within Unity's mobile app and game inventory—and beyond on channels like CTV, through a partnership with Roku. 'Experian's 2,400+ audiences help brands precisely identify and engage the high-value gaming audiences that power Unity's ecosystem,' said Crystal Jacques, Vice President of Enterprise Partnerships at Experian. 'By integrating our audience insights with the Unity Audience Hub, marketers can refine their user acquisition strategies, reach targeted audiences across mobile, web, and CTV, and drive performance—all in a privacy-first manner.' "Roku is thrilled to partner with Unity to unlock more performance efficiencies for advertisers,' said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. 'Gaming now commands a large share of consumer time and attention, and Unity understands these audiences. Unity marketers can reach more relevant streamers on Roku, the #1 TV streaming platform in the U.S.*" "With the Unity Audience Hub we're significantly expanding our offering for programmatic advertisers, giving them a powerful, privacy-first way to understand and reach their audiences like never before," said Alex Blum, COO at Unity. "By combining curated audience insights with enriched targeting, omnichannel reach, and partnerships with industry leaders like Roku and Experian, we're making it easier for brands to maximize performance and drive measurable results across mobile, web, and CTV.' The Unity Audience Hub is now available to marketers in the U.S. and Canada, with global access coming soon. About Unity Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Forward-Looking Statements This publication contains 'forward-looking statements,' as that term is defined under federal securities laws, including, in particular, statements about Unity's plans, strategies and objectives. The words 'believe,' 'may,' 'will,' 'estimate,' 'continue,' 'intend,' 'expect,' 'plan,' 'project,' and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Further information on these and additional risks that could affect Unity's results is included in our filings with the Securities and Exchange Commission (SEC) which are available on the Unity Investor Relations website. Statements herein speak only as of the date of this release, and Unity assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this publication except as required by law.
