Unity (U) Partners Optable to Unlock New Opportunities Across 3 Billion Gamers
Unity Software Inc. (NYSE:U) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company selected Optable, an identity management and data collaboration platform, to power its newly launched Audience Hub.
A technician wearing a head-mounted augmented reality headset examining a MEMS device.
Under the strategic partnership, Optable offers brand marketers a way to reach players using a seamless and secure platform for audience collaboration, precision targeting, and omnichannel activation.
'We created the Audience Hub to help brand marketers unlock the full potential of Unity's [3 billion] gamers in a scalable and privacy-first way,' said Alex Blum, COO of Unity Software. 'Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.'
The Optable team collaborated with Unity to create an audience mesh that incorporated data from top sources like Experian and securely and privately gathered Unity's unique player insights.
Unity Software Inc. (NYSE:U) provides a comprehensive platform for augmented reality (AR) development, enabling creators to build and deploy interactive AR experiences across various devices. It offers tools and workflows for creating AR experiences, managing complex 3D projects, and deploying to multiple platforms.
While we acknowledge the potential of U as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
READ NEXT: 11 Best Performing Warren Buffett Stocks in 2025 and 12 Best Cryptocurrency and Blockchain Stocks to Buy.
Disclosure: None.
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