logo
Leading for Change: Inside the Fight to Diversify the Boardroom with E.l.f. and Oberland

Leading for Change: Inside the Fight to Diversify the Boardroom with E.l.f. and Oberland

Fast Companya day ago

Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company
E.l.f. Beauty conducted a study with brand agency Oberland and found that there are more men named Ricard, Rich, and Rick on public company boards in the U.S. than entire groups of underrepresented people. That discovery led to the 'So Many Dicks' campaign that's just part of an overarching initiative to double the rate of women and people of color added to boards by 2027. Hear from Laurie Lam, chief brand officer at E.l.f., and Kate Charles, chief strategy officer at Oberland, on how they're getting it done.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Are you booking or designing travel?
Are you booking or designing travel?

Travel Weekly

time32 minutes ago

  • Travel Weekly

Are you booking or designing travel?

Richard Turen Looking back, I know that I would never have opened up a travel consultancy had I not worked the supplier side for quite a while. And I certainly would not dare write about our industry had I not walked both sides of the street. They are very different, even though they might be in the same neighborhood. I worked for one of the largest cruise lines, starting out on the West Coast. I visited travel agencies four days a week. I was a director of sales, and my job was to drum up business. But my reality was that our ships were starring in a little TV series called "The Love Boat" then, and they were sold out much of the time. I might have been a lousy salesperson, but no one knew it, and I was promoted to be vice president of the East Coast and the Midwest. Now I was responsible for 26 states; lots of agencies to visit. So starting on the West Coast and then taking on the East Coast and the Midwest, I was in and out of more agencies than I could count. During every visit, I was looking forward to discovering dozens of new business models. It would all be so stimulating. But it usually wasn't! There were precious few unique business models, and innovation was rare. Everything was sold on some sort of airline-owned CRM system. Airline sales made up just over 70% of a typical agency's sales. It was always the same scene. Two chairs in front of a desk with the client facing the back of the computer. And so it was for about four decades. Technology improved, and we noticed our clients searching online instead of seeking out a storefront. We were no longer booking robots; that could be done online. We started evolving into advisors. ASTA, an organization I feel has always had the collective backs of the membership it represents, caught on and went so far as to change its organization's name, with that last "A" now standing for "advisors" rather than "agents." We are now advisors -- sort of important to the families we serve. I see us as financial advisors, except our role is less about showing our clients how to grow their money and more about advising them on ways to dispense with some of it. Which leads me to an April article by Julie Bogen in the Washington Post. She explores the growth of the trend for agents to describe themselves as online travel "designers" who concentrate on creating truly personalized itineraries, travel troubleshooting and providing luxury perks. The article explains how contemporary consumers want to hire a "designer" instead of an "agent." The concept of a travel "agent" is now dated. Several successful designers are profiled in the piece, including one who created an itinerary with perks she felt would meet the needs of four prominent influencers. Sure enough, they liked the presentation, and it started being circulated on Instagram. Of course, a true travel designer has to be an FIT specialist, and some of you will surely feel that FITs are unusually time-consuming and less profitable than booking brochure programs. A travel office where every journey is custom-designed to meet the guest's profile may be fashionable, trendy, hip and always personalized, but I can't help but wonder what a travel design firm would need to charge guests in order to be profitable. I actually like the "designer" designation. I also like "travel architect" and "dream creator." It is possible that, at our best, we listen and then design what is best suited for the client instead of trying to sell them a program without taking into account their unique profile. But will we have to start spending more on our business attire if we start describing ourselves as designers? Will we need to be a bit more flamboyant? If we "flamboyantize" our industry in the months to come, I'm just not sure that my blue blazer will survive.

Tesla, Cleveland-Cliffs, Dollar General and More Stocks That Defined the Week
Tesla, Cleveland-Cliffs, Dollar General and More Stocks That Defined the Week

Wall Street Journal

time38 minutes ago

  • Wall Street Journal

Tesla, Cleveland-Cliffs, Dollar General and More Stocks That Defined the Week

U.S. steelmakers rallied on President Trump's recent move to double steel and aluminum tariffs to 50%. Cleveland-Cliffs shares surged 23% on Monday, while Steel Dynamics and Nucor shares each gained 10%. Meantime, bargain chains are bucking the trend of falling retail demand, thanks to an influx of higher-income customers looking for deals. Dollar General shares soared 16% Tuesday. And as a fierce feud between President Trump and Elon Musk ramped up on Thursday. Tesla shares fell 14% Thursday, losing about $152.4 billion in market value, the company's biggest one-day slide on record. Read more about this week's biggest stock moves and the news that drove them:

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store