Smirnoff Releases Bold New Ready-to-Drink Cocktails Across Canada
Revamping timeless cocktails with a fresh modern twist – from Raspberry Mule to Fruit Martini, Smirnoff's latest innovations offer vibrant flavours to welcome the season.
TORONTO, March 26, 2025 /CNW/ - Smirnoff vodka is shaking up the Canadian ready-to-drink market with the launch of three exciting new cocktails: Raspberry Mule, Cosmo Bellini, and Passion Fruit Martini. Crafted with premium quality and packed with bold, vibrant flavours, these expertly crafted drinks deliver an elevated cocktail experience anytime, anywhere. Whether you're relaxing with friends or toasting to a special moment, new creations from Smirnoff offer the perfect blend of convenience and a refreshing taste.
Building on the rich heritage of Smirnoff in quality and innovation, these new cocktails reimagine timeless classics with a fresh, modern twist. Designed for those who crave bold flavours without the fuss, each variety balances nostalgia with vibrant new tastes:
Raspberry Mule: A refreshingly sweet and tart blend of tangy raspberry notes and zesty ginger flavour, perfect for those who love a punchy kick of flavour.
Cosmo Bellini: A smooth and delicious combination of cranberry and citrus flavours, offering a sweet yet sophisticated profile, making it a perfect complement to any celebration.
Passion Fruit Martini: A tropical delight that marries exotic passion fruit notes with the smoothness of Smirnoff vodka, delivering a sweet and tangy taste sensation.
"Smirnoff has always been about bringing people together with flavourful drinks to complement the moment," said Nadia Niccoli, Head of Marketing at Diageo Canada. "With our new ready-to-drink cocktails, Canadians can now enjoy the same high-quality taste they'd expect at a restaurant or bar - no matter the occasion".
As more brands enter the ready-to-drink space, Smirnoff's legacy as a vodka pioneer since 1864 ensures it continues to stand out with expertly crafted cocktails.
Each drink is carefully made with Smirnoff vodka, delivering a premium experience with every sip.
The perfect complement for gatherings with friends or impromptu celebrations, Smirnoff ready-to-drink cocktails are designed to complement any occasion. Available in convenient cans, these innovative beverages offer a bar-quality cocktail experience with no bartending skills required. Just crack open, sip, and enjoy.
All three flavours of the new Smirnoff ready-to-drink cocktails are now available in Western Canada and Quebec, with the Passion Fruit Martini available in Ontario. Why not grab a can, gather your friends, and get ready to cocktail! Please enjoy responsibly.
To learn more, please visit smirnoff.com/en-ca
About Smirnoff Vodka: Smirnoff is the world's #1 vodka and Diageo's most popular spirit brand by volume. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit www.smirnoff.com.
The WE DO WE campaign, first launched in 2023, aims to boldly champion the power of the collective, celebrating the magic that's created when different people, ingredients and flavours come together.
Please drink responsibly and please do not forward to anyone under the legal purchase age.
About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
SOURCE Smirnoff
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To participate in or listen to the call, please dial the appropriate number: Toll Free - North America: (+1) 800 717 1738 Conference ID Number: 21262 About Currency Exchange International, Corp. Currency Exchange International is in the business of providing comprehensive foreign exchange technology and processing services for banks, credit unions, businesses, and consumers in the United States and select clients globally. Primary products and services include the exchange of foreign currencies, wire transfer payments, Global EFTs, and foreign cheque clearing. Wholesale customers are served through its proprietary FX software applications delivered on its web-based interface, ('CXIFX'), its related APIs with core banking platforms, and through personal relationship managers. Consumers are served through Group-owned retail branches, agent retail branches, and its e-commerce platform, ('OnlineFX'). Contact Information For further information please contact: Bill MitoulasInvestor Relations(416) 479-9547Email: KEY PERFORMANCE AND NON-GAAP FINANCIAL MEASURES The Group measures and evaluates its performance, as presented in this document, using a number of financial metrics and measures, such as adjusted net income, which do not have standardized meanings under generally accepted accounting principles (GAAP) and may not be comparable to other companies. The Group's management believes that these measures are more reflective of its operating results and provide the readers of this document with a better understanding of management's perspective on the performance. These measures enhance the comparability of our financial performance for the current year with the corresponding period in the prior year. For further information, including a reconciliation, refer to key performance and non-GAAP financial measures in the MD&A. CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION This press release includes forward-looking information within the meaning of applicable securities laws. This forward-looking information includes, or may be based upon, estimates, forecasts, and statements as to management's expectations with respect to, among other things, demand and market outlook for wholesale and retail foreign currency exchange products and services, future growth, the timing and scale of future business plans, results of operations, performance, and business prospects and opportunities. Forward-looking statements are identified by the use of terms and phrases such as 'anticipate', 'believe', 'could', 'estimate', 'expect', 'intend', 'may', 'plan', 'predict', 'preliminary', 'project', 'will', 'would', and similar terms and phrases, including references to assumptions. Forward-looking information is based on the opinions and estimates of management at the date such information is provided, and on information available to management at such time. Forward-looking information involves significant risks, uncertainties and assumptions that could cause the Group's actual results, performance, or achievements to differ materially from the results discussed or implied in such forward-looking information. Actual results may differ materially from results indicated in forward-looking information due to a number of factors including, without limitation, the competitive nature of the foreign exchange industry; evolving worldwide geopolitical developments and pandemics including COVID-19 all of which may continue to have a material adverse effect on global economic activity, and may continue to result in volatility and disruption to global supply chains, operations, mobility of people and the financial markets which impact personal and business travel, tourism and factors relevant to the Group's business; global economic deterioration negatively impacting tourism in general; currency exchange risks, the need for the Group to manage its planned growth, the effects of product development and the need for continued technological change, protection of the Group's proprietary rights, the effect of government regulation and compliance on the Group and the industry in which it operates, network security risks, the ability of the Group to maintain properly working systems, theft and risk of physical harm to personnel, reliance on key management personnel; volatile securities markets impacting security pricing in a manner unrelated to operating performance and impeding access to capital or increasing the cost of capital as well as the factors identified throughout this press release and in the section entitled 'Risks and Uncertainties' of the Group's Management's Discussion and Analysis for the three and six-month periods ended April 30, 2025 and 2024. Forward-looking information contained in this press release represents management's expectations as of the date hereof (or as of the date such information is otherwise stated to be presented) and is subject to change after such date. The Group disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws. The Toronto Stock Exchange does not accept responsibility for the adequacy or accuracy of this press release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained in this press release. 1 These are non-GAAP financial measures and ratios and are not standardized financial measures under IFRS, they are based on management-determined non-recurring items. 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