Latest news with #DiageoCanada
Yahoo
17 hours ago
- Entertainment
- Yahoo
Smirnoff Turns Up the Sound, Spirit, and Celebration at Pride 2025
Smirnoff champions the 2SLGBTQI+ community with vibrant lineup of performances and immersive experiences at Pride Toronto TORONTO, June 9, 2025 /CNW/ - Smirnoff is turning the volume up on joy, self-expression, and togetherness this Pride season. As Canada's #1 Vodka¹ and a proud gold sponsor of Pride Toronto, Smirnoff is showing up with a celebration that's as bold and vibrant as the 2SLGBTQI+ community itself. "As we continue our journey in celebrating Canada's diversity and creating vibrant feel-good moments, Pride Toronto has been a valued part of our commitment to building meaningful connections and inclusive experiences," says Nadia Niccoli, Head of Marketing at Diageo Canada. "We're honoured to celebrate alongside our partners and the 2SLGBTQI+ community with high energy, music, and unmistakable Smirnoff vibes." This year, Smirnoff's Pride float is a moving celebration of music, visibility, and queer joy. Leading the float will be Rêve, Canadian singer-songwriter and Slater Manzo Toronto-based DJ — two 2SLGBTQI+ allies and creative forces who have built a strong presence within the queer community. Together, they'll deliver a soundtrack of unity and celebration as they headline the float through the heart of downtown Toronto. To keep the celebrations going across the city, Smirnoff is turning up the energy with its immersive "Dive into Pride" Ball Pit experience popping up at two of the city's most iconic events — Village Fest from June 20–22 and the Pride Street Fair from June 27–29. Guests can dive into a playful, colourful escape and soak up the Smirnoff vibes with music, fun photo ops and a chance to score exclusive swag and giveaways throughout the experience. Whether you're dancing in the streets or diving into the pit, Smirnoff invites everyone to show up, be loud, and celebrate Pride 2025—just as they are. Because when WE DO WE, we're unstoppable. To learn more about Smirnoff WE DO WE, please visit About Smirnoff Vodka:Smirnoff is the world's number one vodka brand2 and Diageo's most popular spirit brand by volume3. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit About Diageo:Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere. 1Association of Canadian Distillers Data, Rolling 12 Months, 9L Cases, April 2024. 2 IWSR Global Database, 2023 3 Diageo Performance Results for fiscal year 2023 SOURCE Smirnoff View original content to download multimedia: Sign in to access your portfolio
National Post
15-05-2025
- Business
- National Post
Diageo Canada and Business in the Streets (BITS) expand partnership to empower and fund entrepreneurs across Ontario
Article content Through this partnership Diageo Canada and BITS have supported over 1,200 entrepreneurs with training and resources in the past three years. The Bold Spirits Awards program has been established to support underserved and emerging entrepreneurs with startup grants. Article content Article content ONTARIO — Premium drinks company Diageo Canada and non-profit organization Business in the Streets (BITS) have expanded their partnership to provide underserved young entrepreneurs and small businesses in Ontario funding opportunities through the Bold Spirits Awards. This new series of grants are designed to provide critical startup funding to graduates of the BITS program, removing financial barriers and helping business owners transform their ideas into thriving ventures. Article content This initiative builds on a successful three-year partnership between BITS and Diageo Canada that has already supported over 1,200 aspiring entrepreneurs in Toronto and Ottawa by providing them with the training and resources necessary to bring their ideas to life and create their own employment opportunities – this includes incorporating Learning Skills for Life, a Diageo global flagship training program for entrepreneurs and hospitality professionals. In Canada, the Learning Skills for Life curriculum equips participants with essential skills like budgeting, leadership, communication, and teamwork. Article content ' Since 2022, Diageo Canada has been an enthusiastic and vital partner of our work to offer business training, mentorship, funding and ongoing business support to underrepresented young people across Ontario,' said Kyle Monczak, Executive Director of Business in the Streets. ' The Bold Spirits Awards provides an opportunity to recognize the often unseen contributions young entrepreneurs are making every day to improve their lives and benefit Canadian society. Diageo's support will enable these early entrepreneurs to build on their progress and provide the resources they need to grow into successful businesses. ' Article content ' We're passionate about further supporting innovative initiatives that help break down barriers for ambitious individuals in underrepresented communities across Ontario,' said Jodi Rumble, General Manager, Diageo Canada. ' Our partnership with BITS and the launch of the Bold Spirits Awards is our way to celebrate entrepreneurship and represents a vote of confidence in the next generation of business innovators.' Article content The program's success is evident in the achievements of BITS alumni, many of whom credit the combination of mentorship, skills training, and financial resources as key to their growth. Article content ' This program changed the game for me. I learned so much and my business has been flourishing since graduating from the program,' said Rachel Perera, 2024 Alumni of the program. Article content Eligible businesses in the Bold Spirits Awards will participate in four categories and, after a selection process based on their business journey, four entrepreneurs will be selected to receive CAD$5,000 in grants. To learn more about the new grant and the application process, visit Bold Spirit Awards — Business in the Streets. To learn more about Diageo's Learning Skills for Life program visit: Diageo Bar Academy | Registration Article content Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodka, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness. Article content Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, its people, brands, and performance, visit Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practices. Follow on Instagram for news and information about Diageo North America: @Diageo_NA. Article content Business in the Streets (BITS) is a Canadian charity dedicated to providing underrepresented young people with access to top-tier business training, mentorship, and funding. BITS empowers young entrepreneurs to build sustainable businesses, fostering a more inclusive economy and society. Article content Article content Article content Article content Article content Article content
Business Wire
15-05-2025
- Business
- Business Wire
Diageo Canada and Business in the Streets (BITS) expand partnership to empower and fund entrepreneurs across Ontario
ONTARIO--(BUSINESS WIRE)--Premium drinks company Diageo Canada and non-profit organization Business in the Streets (BITS) have expanded their partnership to provide underserved young entrepreneurs and small businesses in Ontario funding opportunities through the Bold Spirits Awards. This new series of grants are designed to provide critical startup funding to graduates of the BITS program, removing financial barriers and helping business owners transform their ideas into thriving ventures. This initiative builds on a successful three-year partnership between BITS and Diageo Canada that has already supported over 1,200 aspiring entrepreneurs in Toronto and Ottawa by providing them with the training and resources necessary to bring their ideas to life and create their own employment opportunities – this includes incorporating Learning Skills for Life, a Diageo global flagship training program for entrepreneurs and hospitality professionals. In Canada, the Learning Skills for Life curriculum equips participants with essential skills like budgeting, leadership, communication, and teamwork. ' Since 2022, Diageo Canada has been an enthusiastic and vital partner of our work to offer business training, mentorship, funding and ongoing business support to underrepresented young people across Ontario,' said Kyle Monczak, Executive Director of Business in the Streets. ' The Bold Spirits Awards provides an opportunity to recognize the often unseen contributions young entrepreneurs are making every day to improve their lives and benefit Canadian society. Diageo's support will enable these early entrepreneurs to build on their progress and provide the resources they need to grow into successful businesses. ' ' We're passionate about further supporting innovative initiatives that help break down barriers for ambitious individuals in underrepresented communities across Ontario,' said Jodi Rumble, General Manager, Diageo Canada. ' Our partnership with BITS and the launch of the Bold Spirits Awards is our way to celebrate entrepreneurship and represents a vote of confidence in the next generation of business innovators.' The program's success is evident in the achievements of BITS alumni, many of whom credit the combination of mentorship, skills training, and financial resources as key to their growth. " This program changed the game for me. I learned so much and my business has been flourishing since graduating from the program," said Rachel Perera, 2024 Alumni of the program. Eligible businesses in the Bold Spirits Awards will participate in four categories and, after a selection process based on their business journey, four entrepreneurs will be selected to receive CAD$5,000 in grants. To learn more about the new grant and the application process, visit Bold Spirit Awards — Business in the Streets. To learn more about Diageo's Learning Skills for Life program visit: Diageo Bar Academy | Registration About Diageo North America Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodka, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, its people, brands, and performance, visit Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practices. Follow on Instagram for news and information about Diageo North America: @Diageo_NA. Business in the Streets (BITS) is a Canadian charity dedicated to providing underrepresented young people with access to top-tier business training, mentorship, and funding. BITS empowers young entrepreneurs to build sustainable businesses, fostering a more inclusive economy and society.
Yahoo
26-03-2025
- Business
- Yahoo
Smirnoff Releases Bold New Ready-to-Drink Cocktails Across Canada
Revamping timeless cocktails with a fresh modern twist – from Raspberry Mule to Fruit Martini, Smirnoff's latest innovations offer vibrant flavours to welcome the season. TORONTO, March 26, 2025 /CNW/ - Smirnoff vodka is shaking up the Canadian ready-to-drink market with the launch of three exciting new cocktails: Raspberry Mule, Cosmo Bellini, and Passion Fruit Martini. Crafted with premium quality and packed with bold, vibrant flavours, these expertly crafted drinks deliver an elevated cocktail experience anytime, anywhere. Whether you're relaxing with friends or toasting to a special moment, new creations from Smirnoff offer the perfect blend of convenience and a refreshing taste. Building on the rich heritage of Smirnoff in quality and innovation, these new cocktails reimagine timeless classics with a fresh, modern twist. Designed for those who crave bold flavours without the fuss, each variety balances nostalgia with vibrant new tastes: Raspberry Mule: A refreshingly sweet and tart blend of tangy raspberry notes and zesty ginger flavour, perfect for those who love a punchy kick of flavour. Cosmo Bellini: A smooth and delicious combination of cranberry and citrus flavours, offering a sweet yet sophisticated profile, making it a perfect complement to any celebration. Passion Fruit Martini: A tropical delight that marries exotic passion fruit notes with the smoothness of Smirnoff vodka, delivering a sweet and tangy taste sensation. "Smirnoff has always been about bringing people together with flavourful drinks to complement the moment," said Nadia Niccoli, Head of Marketing at Diageo Canada. "With our new ready-to-drink cocktails, Canadians can now enjoy the same high-quality taste they'd expect at a restaurant or bar - no matter the occasion". As more brands enter the ready-to-drink space, Smirnoff's legacy as a vodka pioneer since 1864 ensures it continues to stand out with expertly crafted cocktails. Each drink is carefully made with Smirnoff vodka, delivering a premium experience with every sip. The perfect complement for gatherings with friends or impromptu celebrations, Smirnoff ready-to-drink cocktails are designed to complement any occasion. Available in convenient cans, these innovative beverages offer a bar-quality cocktail experience with no bartending skills required. Just crack open, sip, and enjoy. All three flavours of the new Smirnoff ready-to-drink cocktails are now available in Western Canada and Quebec, with the Passion Fruit Martini available in Ontario. Why not grab a can, gather your friends, and get ready to cocktail! Please enjoy responsibly. To learn more, please visit About Smirnoff Vodka: Smirnoff is the world's #1 vodka and Diageo's most popular spirit brand by volume. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit The WE DO WE campaign, first launched in 2023, aims to boldly champion the power of the collective, celebrating the magic that's created when different people, ingredients and flavours come together. Please drink responsibly and please do not forward to anyone under the legal purchase age. About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere. SOURCE Smirnoff View original content to download multimedia:
