The best anti-wrinkle serums of 2025, tested and reviewed
"If you're looking for a smoother appearance with fewer fine lines without using Botox, the most effective approach is to combine treatments," says Paula Brezavscek, the founder of Miami's Azala Skin Clinic. Along with daily use of high-SPF sun protection and complexion smoothers like micro-needling, Brezavscek recommends "a consistent, at-home, medical-grade skin care routine."
What that means in layman's terms: daily use of products with high concentrations of things like peptides and retinoids, ingredients that have been thoroughly researched, studied and proven to both build collagen and improve skin texture and, in the process, soften wrinkles.
"Peptides stimulate collagen production. As we age, collagen production declines, leading to wrinkles, sagging and thinner skin," explains Boston board-certified facial plastic surgeon Dr. Akshay Sanan. "Peptides can actually have a 'Botox-like' effect by relaxing facial muscles and reducing the depth of wrinkles caused by repetitive movements."
In addition to peptides, studies show that, over time and with consistent use, retinol — one of many vitamin A compounds known as retinoids — effectively reduces the appearance of fine and even deeper lines. "Retinol and retinoids are highly effective at reducing the appearance of wrinkles and improving overall skin texture," says Sanan. "They work by targeting the root cause of wrinkles — collagen breakdown. By increasing collagen, retinoids thicken the dermis, reducing the depth of fine lines and wrinkles."
I'm 51, and I spent the past 18 months testing anti-wrinkle serums on my own increasingly lined face. Read on for the ones I found most effective — and those we definitely would not recommend.
The best anti-wrinkle serum of 2025
Other top anti-wrinkle serums we recommend for 2025
How we tested anti-wrinkle serums
Other anti-wrinkle serums we tested that didn't make the cut
What to look for in an anti-wrinkle serum
Anti-wrinkle serum FAQ
Meet the experts
I spent the past 18 months testing more than a dozen anti-wrinkle serums, applying each one at least once daily for 4 to 8 weeks. I rated them on efficacy (did my fine lines soften?), absorbency, ease of use, texture, versatility (is the product safe for many skin types?), ingredient quality, ingredient potency and value.
I tested Esteé Lauder's famous Night Repair Serum and found that it didn't absorb well into my skin and instead pilled in a gross way, knocking it out of consideration. Though it's often included in other best lists, Glow Recipe's Peptide Serum was inferior in all ways to the two I chose to include above — it has a sticky, tacky texture and didn't seem to do much for my skin. And, while I regularly recommend RoC retinol products, during this testing period, I found the formulas more irritating and harsh but with similar benefits to (the much less expensive) Differin gel.
Look for high potency of key ingredients — actives like peptides should be listed in the first five ingredients. For safety reasons, only purchase skin care from trusted retailers and reputable brands.
Most dermatologists recommend proactive, preventative use of anti-aging serums starting in your late 20s and early 30s, as this is when collagen production starts to slow down. But it's equally never too late to begin a quality skin care regimen — consistent application of targeted, high-quality products, plus religious use of daily sunscreen will go a long way to improve your skin at any age. "Wearing a broad spectrum sunscreen of SPF 30 or higher daily is a non-negotiable for me," says Dr. Melanie Palm, a board-certified dermatologist and cosmetic surgeon at San Diego's Art of Skin MD. "If you aren't protecting your skin from UV damage, all your best efforts — skin care, diet, lasers, injectables — are going down the drain."
This depends on the number of steps of your personal skin-care routine, but, as a rule, serums should always come after cleansing but before moisturizing. You want the active ingredients to really sink into your face, so the cleaner your skin, the better. Dermatologists also recommend using these products at night to give them even more time to absorb while you sleep.
Many anti-aging serums are potent and the ingredients can be irritating and harsh — and not safe for everybody. If your skin is sensitive or ultra-dry, or if you are pregnant or breastfeeding, check with your doctor before adding these to your skin-care regimen.
Dr. Akshay Sanan, MD, Boston board-certified facial plastic surgeon
Paula Brezavscek, the founder of Miami's Azala Skin Clinic.
Kimberly Austin, an aesthetician at the Los Angeles 7QSpa
Dr. Melanie Palm, MD, a board-certified dermatologist and cosmetic surgeon at San Diego's Art of Skin MD

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They run along the back of the jawline and, when overused, can become enlarged, explains Beverly Hills plastic surgeon Daniel Gould, MD, PhD. Excess tension due to clenching or grinding, for example, can cause masseter muscles to widen, affecting the appearance of the lower face and cause pain and headache. For this reason, Botox is often used by physicians off-label to address these issues. It involves injecting botulinum toxin—like Botox, Dysport, Xeomin, Jeuveau, or Daxxify—directly into the masseter muscle with a tiny needle to partially relax it. This will prevent the muscles from contracting normally, and as a result, temporarily shrinks as they become underutilized. "From a relief standpoint, teeth grinding often improves after treating the masseter muscles with Botox, so there's less jaw pain, headaches, and cracked teeth," says New York dermatologist Brendan Camp, M.D. The bonus: Your jawline may also appear slimmer and more tapered, similar to what happens to the trapezius muscles when toxin is injected there (the popular Traptox procedure). "The face will often appear more tapered with a V-line shape," Dr. Gould says. And unlike using hyaluronic acid fillers along the jawline, which create definition by adding volume and, can make the lower face appear larger, masseter Botox results in a more heart-shaped face. "Toxins can remove volume by slimming bulky, overactive muscles for a more refined look," he adds. Also important to note: normal functions like eating, chewing, and talking should not be affected. Is masseter Botox painful? Choosing to have tiny needles inserted into your face may not sound like a walk in the park, but Dr. Camp says that most of his patients find masseter Botox to be less painful than treating areas around the eyes or forehead, where the skin is thinner. If your pain threshold registers on the lower side, your injector can prep the area with topical numbing cream to make the procedure more comfortable. While the overall treatment is quick and the injections themselves feel like a slight pinch, mild soreness may persist afterward. "Some people may need to use a bit more effort when chewing tough foods, such as meat, as the effects of the toxin begin to take effect," he adds. What to expect during a masseter Botox appointment The process of injecting the masseter muscles with Botox isn't all that different from regular Botox injections used to treat crow's feet or forehead lines. "For the most part, the technique is the same, but when treating patients for jaw pain relief from clenching, we usually use more units as those muscles are larger," say Dr. Clark-Loeser. To sculpt and slim the jawline for purely aesthetic reasons, neighboring areas may also need to be treated to reduce their size and further refine the jawline's appearance, she says. The basic breakdown of your journey: Consultation. Before your injector or dermatologist places a drop of neuromodulator into the jawline, they should thoroughly assess the area to determine if the masseter is enlarged or if there is a history of TMJ, jaw pain, or clicking. Dr. Camp stresses the importance of a pre-injection evaluation to establish treatment goals, assess anatomy, and set realistic expectations of the procedure. Prep. Next, the jawline is cleaned with either alcohol or hypochlorous acid, and the injection points are mapped with a white eyeliner pencil. The area may be numbed or a vibrating massager tool can be used to help decrease any discomfort. Injection. Using extremely thin needles, the toxin is placed precisely into the deep and superficial parts of the muscles, says Dr. Clark-Loeser. While the number of units used varies from person to person, the average dose for masseter Botox is 12 to 24 units per side, she says. After administering about three to four quick injections along the lower part of the muscle, your dermatologist will then place an ice pack on the treated areas and send you on your way. Post-procedure protocol. It's best to avoid alcohol, blood-thinning pain relievers, and gingko biloba, ginger, garlic, and vitamin E supplements for a few days before and after the injections to minimize the risk of bleeding and bruising. The effects of masseter Botox are not immediate: About seven to ten days after the appointment, the initial effects of the toxin start to kick in, with the most noticeable results occurring around the two- to six-week mark. "This is when you'll see a general slimming and definition of the jawline," says Dr. Clark-Loeser. On average, the results last betweem three to six months, depending on the strength of your masseter muscles, the number of units injected, and the type of toxin used. However, if you consistently treat the muscles, you're likely to notice more muscle reduction and a more visible change. How much does masseter Botox cost? Neuromodulators are priced per unit, and the overall cost depends on muscle bulkiness and the number of units required to achieve a relaxed jawline. On average, masseter Botox treatments cost between $500 and $1,200 per session. Each provider's pricing varies, and geographical location also influences the cost. According to Dr. Camp, masseter muscle treatments are typically more expensive than treating other parts of the face because the large muscles require using more units to achieve optimal results. Unlike using neuromodulators strictly for anti-wrinkle benefits, your insurance company may cover part or all of the cost when using masseter Botox to reduce TMJ pain or jaw discomfort. Are there risks to masseter Botox? Any elective cosmetic treatment comes with its own set of risks and possible side effects, but injecting a neuromodulator into the jaw muscles is one of the less risky areas to treat. Sure, there may be some minor discomfort or tenderness along the jawline, as well as the potential for minimal bruising. However, Dr. Camp shares that there is a lower chance of drooping or asymmetry-like effects when treating the masseter muscle, unlike other muscles. "However, placing the injections too far forward could temporarily affect the smile." That's why it's important to seek treatment with an expert injector. While TikTokers are pointing the finger at masseter Botox for provoking premature jowling, Dr. Clark-Loeser says it's unlikely that the treatment is the cause. However, placement is key, and if Botox is injected into the wrong parts of the masseter muscles, it can make the jowls appear more prominent in some people, Dr. Gould explains. The bottom line: Is masseter Botox right for you? If a shapely profile or less jaw pain sits high on your wish list, masseter Botox will deliver high-impact results. "By treating the masseter muscle appropriately, the profile and lower face become slimmer yet more chiseled, which brings a soft and natural definition to the jawline that people really appreciate," Dr. Clark-Loeser says. Of course, not everyone needs masseter Botox, and before committing to it, it's best to have a consultation and a realistic conversation with your dermatologist or plastic surgeon to determine if the treatment is appropriate. You Might Also Like Jennifer Garner Swears By This Retinol Eye Cream These New Kicks Will Help You Smash Your Cross-Training Goals