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Tyla shakes things up: new smoothie launches with a mission to empower South African women

Tyla shakes things up: new smoothie launches with a mission to empower South African women

IOL News22-04-2025
Fresh from slaying her Coachella performances, the chart-topping artist Tyla has announced her partnership with Erewhon, launching the 'Bliss' smoothie, a refreshing drink that has got everyone talking.
With its unique blend of flavours and commitment to giving back, the smoothie is already a hit with fans.
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This limited-edition smoothie is not just a tasty treat, but also a way to support a great cause.
According to Erewhon, the collaboration with Tyla aims to provide support to '18twenty8', a non-profit organisation that works to empower young South African women by creating strategies for their education and personal development.
'The Bliss smoothie supports '18twenty8', an organisation in South Africa for the girls. So, yeah, get your Bliss smoothie,' says the 22-year-old singer as she prepares the flavour-filled drink.
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A post shared by EREWHON (@erewhon)
So, what makes 'Bliss' a hit?
Besides its colourful and pretty look, the smoothie is a perfect blend of tropical flavours, including coconut, mango, pineapple, and dragon fruit, with a hint of hibiscus tea that adds a subtle floral note to the mix.
The ingredients are carefully selected to not only taste great but also provide a boost of nutrition while focusing on ensuring purity.
'Bliss' combines MALK Organic Coconut Milk and Vita Coco's Organic Coconut Water with organic hibiscus tea, mango, pineapple, vanilla collagen, and dragonfruit coconut cream for a refreshing, nutrient-rich drink, making it a healthy and refreshing choice for those looking for a guilt-free indulgence.
Fans on TikTok have been raving about the smoothie, sharing their reviews and reactions online. The response has been overwhelmingly positive, with many praising the chart-topping artist's creativity and commitment to giving back.
♬ original sound - lyss
Erewhon is a brand that is often associated with high-end, organic, and health-conscious products and has partnered with other creators like Nara Smith and Hailey Bieber, in the past, who have also showcased their commitment to creativity and community involvement.
By working with the 'Water' hitmaker, they are not only promoting a healthy lifestyle but also supporting a worthy cause.
With the 'Bliss' smoothie, fans and health enthusiasts get to enjoy a delicious and healthy drink while also contributing to a worthy cause.
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