Get Out Of Your Inbox: Four Tactics To Buy Back Your Time

Forbes

18-07-2025

Ginni Saraswati is an entrepreneur, award-winning media personality, CEO of Ginni Media and cofounder of Metro Podcast Studio.
CEOs regularly report that time management is their greatest challenge. Take, for example, email, which can be a time-sucker and not nearly as productive as we think. A 2016 Harvard study found that email usage was regularly to blame for workflow interruptions and extended workdays.
In today's hyper-connected business environment, the average executive spends approximately 28% of their workweek managing emails. This digital deluge doesn't just consume time; it fragments attention, disrupts strategic thinking and creates a perpetual cycle of reactivity rather than proactivity.
The Email Blackhole
How do we get sucked into navigating so much email traffic? One reason is that CEOs are endlessly copied on email threads. Teams often feel email is the easiest way to keep leadership in the loop. Leaders feel pressure to respond because it signals recognition, and ignoring an email can give the impression that they're either ignoring, not reading or being rude.
When the majority of issues covered in emails don't directly involve the recipient, it's easy to get drawn into the operational weeds. It should also be noted that bad habits can start from leadership, and emails from the CEO sent at night, on weekends or on holidays can set unhealthy norms and spark a chain of unnecessary communication. From there, it becomes easy for everyone in an organization to fall into bad communication habits.
The Myth Of Inbox Zero
While productivity gurus champion "inbox zero" as the gold standard, this pursuit often comes at a considerable cost. The relentless pressure to clear the inbox can lead to an unhealthy relationship with work communications and diminished presence in other areas of your business and personal life.
This obsession has created unrealistic expectations, making people feel like they're on call both in and outside of the workplace. It's time to start questioning whether this standard really serves us, or if it perpetuates the type of workplace culture that inevitably leads to burnout.
Email As A Strategic Tool, Not A Default Channel
One critical shift involves recognizing when email is the appropriate medium for communication and when it isn't. We've normalized using email for everything from quick confirmations to delicate negotiations. This creates a mountain of inefficiency, especially when there are simpler ways to handle things. Before starting what might turn into a lengthy email thread, ask yourself, "Is a call better in this case?"
The trend to cut back on meetings might also have pushed us too far. We've turned so many meetings into emails that now it's the emails that have become the problem. Some reverse engineering might be in order. It's time to recognize that some email threads could have been a single five-minute meeting instead.
Setting Boundaries And Managing Expectations
Establishing clear parameters around email availability has become increasingly important. Many executives have found success incorporating status indicators into their email signatures. For example, "I check email twice daily at 10 a.m. and 4 p.m. For urgent matters, please contact..."
However, such boundaries are only effective when consistently enforced. The internal commitment must match the external communication—a disconnect that many leaders struggle with. The real challenge is to honor the boundaries we create for ourselves. Over time, firm boundary habits will stick, sending a message to your team and your personal connections that you mean what you say.
Four Practical Tactics For Email Management
There are several proven strategies for maintaining control over your inbox, rather than letting it control you:
1. Implement email-free zones. Designate specific times, particularly during high-cognitive performance hours, when email notifications are turned off.
2. Utilize the "NNTR" technique. Adding "no need to reply" to appropriate messages eliminates unnecessary back-and-forth exchanges.
3. Leverage AI and delegation. Digital tools like email assistants can filter, prioritize and even draft responses to routine communications, freeing up time for more strategic tasks.
4. Practice intentional batching. Process emails in dedicated blocks rather than continuous monitoring, allowing for deeper focus during non-email periods.
The True Measure Of Success
As business pressure mounts and AI capabilities expand, the temptation to remain continuously connected grows stronger. Yet the difference between successful, not-enough-hours-in-the-day executives and truly exceptional leaders with ample downtime often lies in their ability to protect their attention. As Warren Buffett once said, "The difference between successful people and really successful people is that really successful people say no to almost everything."
The most effective email management strategy is minimizing the inbox's centrality to daily operations. Thinking more strategically about how we communicate allows us to work with more intention, carve out time for rest and reclaim significant portions of the workday for the deep thinking and strategic planning that truly drive business growth.
Greater productivity comes not through doing more, but through focusing attention on what genuinely matters.
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